Yuexiu acquired the final plot in Guangzhou's Zhujiang New Town at a total price of 23.6 billion yuan for an area of 567,000 square meters.
On February 25th, the first land auction in Guangzhou's land market in the Year of the Horse took place. The highly - watched plot of land south of Huangpu Avenue and east of Machang Road in Tianhe District (Plot 1 of Machang) was sold for 23.6 billion yuan. The winning bidder was Yuexiu Group, a state - owned enterprise under the jurisdiction of Guangzhou. The transaction premium rate reached 26.6%, with the residential floor price equivalent to 85,000 yuan per square meter, setting a new high for the floor price in Guangzhou. The total price set a record for the highest total transaction amount of land auctions in Guangzhou since 2010.
Other enterprises participating in the auction of Plot 1 of Machang included Poly, China Resources, China Merchants, Zhushi, Guangzhou Metro, Guangzhou Urban Construction Investment Group, and Guangzhou Construction. A total of 8 real - estate enterprises signed up for the auction. The on - site bidding process lasted nearly 9 hours, with 243 rounds of bidding.
Chen Xueqiang, the research supervisor of the Guangzhou Branch of the China Index Academy, believes that as the "opening act" of Guangzhou's land auctions in 2026, the auction duration and the number of bidding rounds for this plot have both refreshed historical records, and the popularity far exceeded expectations. This auction is not only a "good start" for Guangzhou's real - estate market in 2026, significantly pushing up the expected regional floor price, but also will have an important impact on the subsequent market trend.
The starting price of Plot 1 of Machang was 18.644 billion yuan, which had already set a record for Guangzhou's land auctions. According to the plan, the total land area of the Machang plot is about 194,500 square meters, and the total floor area under the floor - area ratio reaches 567,000 square meters. The land is designated as comprehensive land (including residential land, retail commercial land, catering land, commercial and financial land, hotel land, etc.). Looking across the country, there is no developable land of the same scale in the mature CBDs of first - tier cities. The Machang plot is a rare large - scale high - quality asset integrating high - end commerce, office space, residential areas, ecology, and people's livelihood facilities in a full - format complex.
In terms of development value, Plot 1 of Machang is also one of the few benchmark projects in the country that can "drive the upgrading of the city's level with a single plot". As the last "treasure land" in Guangzhou's Zhujiang New Town CBD and the last piece of the puzzle in the world - class golden triangle of "Zhujiang New Town - Financial City - Pazhou", after more than 20 years of accumulation, the Machang plot has officially entered the fast lane of urban renewal. Yuexiu Group officially estimates that after the project matures, it can contribute about 34.6 billion yuan to GDP annually, add 4.5 billion yuan in tax revenue, and create 60,000 jobs each year. Such economic contribution ability of a single plot is rarely matched among the land parcels that have been sold in the country.
In the "government - led + state - owned enterprise land preparation + market operation" model adopted in Machang, Yuexiu was deeply involved in the preliminary primary land preparation. It is revealed that after winning the bid, Yuexiu will closely integrate with Guangzhou's 14th Five - Year Plan, empower the upgrading of the city's level through spatial reconstruction, create a new ecosystem for future urban functions, and further enhance the attractiveness of Zhujiang New Town to innovative talents and high - end groups.
It is worth mentioning that this plot not only requires the developer to hold a large amount of commercial and business floor area but also needs to introduce a high - end fashion department store operator, with a cumulative sales contribution of no less than 30 billion yuan within 6 years. It is possible to introduce Hualian SKP as the commercial operator. In addition, the plot also requires the construction of an internationally renowned five - star hotel and hotel - style apartments of the same brand with an area of no less than 45,000 square meters, which places extremely high requirements on the developer's financial strength and comprehensive operation ability.
According to CRIC data, Yuexiu spent 10.6 billion yuan in the public market in Guangzhou in 2025 to win 10 land plots. The amount of land acquisition ranked first in the industry, accounting for more than one - fifth of the total transaction amount of residential - related land in the city. Analysts believe that Yuexiu Group's successful acquisition of the Machang plot at the beginning of the year is expected to further consolidate its resource and land reserve advantages in Guangzhou and deepen its role as a co - builder of the city.