Xianmai Internet: Focusing on the pain points of small fresh food B customers, seeking a breakthrough in financing with the "industrial B2B + private domain B2C" model

In the vast ecosystem of fresh food retail, small B mom-and-pop stores in communities, as the "peripheral nerves" close to consumers, have long faced many thorny problems. Among them, the high loss rate of fresh products and the resulting inflated terminal retail prices and low operational efficiency have become the key factors restricting their development. The Xianmai Internet project emerged on the basis of a deep understanding of these industry pain points. It aims to provide comprehensive solutions for small B fresh food retail mom-and-pop stores and bring a better and more affordable shopping experience to C-end consumers. Currently, the project is actively seeking seed-round financing.

Analysis of Industry Pain Points: Small B Mom-and-Pop Stores in Dire Straits

Loss of Unsold Goods and Shortage of Operational Capabilities

The short shelf life and high loss rate of fresh products make the disposal of unsold goods a heavy burden for small B merchants. A large number of unsold goods are discarded as waste due to inability to be sold in time, which not only causes a waste of resources but also indirectly drives up the mark-up rate of goods. This not only harms the interests of consumers, who have long suffered from the so-called "fruit assassins," but also puts small B mom-and-pop stores at a disadvantage in the market competition.

At the same time, offline small B mom-and-pop stores generally lack the ability to operate stores efficiently. They face many difficulties in both online and offline operations. They have insufficient ability to operate in-store traffic and can only "wait, rely, and beg," depending on natural customer flow. The high commission rates of online local life O2O platforms force mom-and-pop stores to engage in a price war in the 2C market to attract customers, lacking other operational capabilities. This vicious competition ultimately leads to the bad money driving out the good, seriously affecting the healthy development of the entire industry.

Existing Problems in B2B Supply Platforms

Existing B2B supply platforms have obvious deficiencies in linking with suppliers and customers. On the one hand, they adopt the "three-party settlement" model, and in essence, the platforms are only "distributing traffic," which leads to price competition among suppliers. All platform promotion activities are borne by suppliers. Due to operational pressure, suppliers have a "quick marriage and quick divorce" relationship with the platforms, making it difficult to form long-term and stable cooperative relationships.

On the other hand, the connection between the platforms and small B retailers only stays at the simple level of "goods" supply and fails to pay in-depth attention to the operational health of the stores themselves. Without concern for the original inventory and business operations of small B merchants, the platforms cannot provide practical and effective support and assistance, making it difficult for small B merchants to enhance their competitiveness in the market.

Xianmai Internet Solution: Combining Industrial B2B and Private Domain B2C

Technological Model Innovation: Building a Unique Business Closed Loop

Xianmai Internet is innovative in its technological model. Its unique business closed-loop design is different from traditional B2B ordering platforms. The platform adopts the "one product, one supplier" direct-purchase model from bases, directly connecting with bases or manufacturers to ensure the quality and price advantages of the supply sources and avoid price competition among suppliers.

To address the problem of unsold goods of small B merchants, the platform has established a buy-back mechanism for unsold goods. It buys back the unsold goods of small B merchants and guides them to use these goods for free customer acquisition, attracting C-end users into the private domain community. Then, through the grafted live-streaming program, the goods are sold in a centralized manner, forming an operational flywheel of "reaching C through B and then feeding back B with C," effectively revitalizing the operations of small B merchants.

Diversified Business Model: Driven by Three Pillars

Xianmai Internet's business model mainly relies on three major sectors.

Firstly, it earns commission from B2B supply platform transactions. By providing high-quality supply sources and services to small B merchants, it obtains commission income from transactions. Secondly, it earns income from the TP agency operation service for 2B live-streaming sales of B2B bases/manufacturers. Using its own live-streaming operation capabilities, it helps bases and manufacturers expand sales channels and improve sales performance. Thirdly, it earns commission from the services provided for the private domain live-streaming of small B mom-and-pop stores, helping small B merchants conduct private domain live-streaming sales and realize traffic monetization.

In addition, in the future, it will also generate pipeline revenue through the sales of high-margin self-operated products and as an instant retail infrastructure service provider (thousands of warehouses in a single city), further enriching the business model and enhancing profitability.

Broad Market Prospects: Boosting the Upgrade of the Fresh Food Distribution Chain

From a market perspective, serving a large number of small B fresh food retail stores has great value. As key nodes in the fresh food distribution chain, there is a vast market space for the digitalization and operational capacity upgrade of these stores. By solving the core pain points of small B merchants, Xianmai Internet can not only improve the efficiency of the entire fresh food distribution chain, help end operators improve their business conditions and achieve sustainable development but also bring better prices and experiences to end consumers, promoting the healthy development of the fresh food market.

The project idea originated from the founder's in-depth observation of the agricultural product B2B Internet field and years of experience in industrial B2B. With a deep understanding of the industry and rich practical experience, Xianmai Internet is expected to carve out a new niche in the fresh food retail market.

Financing Plan and Strategic Planning: Steadily Promoting Project Development

Currently, the Xianmai Internet team is seeking seed-round financing, with a planned financing amount of approximately 6 million RMB. The funds will be mainly used for the launch of the industrial B2B + private domain B2C platform, the establishment of the team and service model, and the subsequent testing and verification work in the MVP stage.

The initial goal is to complete the construction of the core platform, test the business model in key cities, and achieve survival and internal capacity building. In the subsequent stage, the focus will be on regional penetration and the launch of self-operated products, aiming to deepen the business in specific regions. The long-term strategy is to expand the coverage area, enrich the categories of direct-supplied products, and ultimately start the construction of the instant retail community front-end warehouse network.

The founder said that the core goal at the current stage is to verify the correctness of the direction, achieve profitability in a single city, and deepen the business, rather than pursuing short-term scale growth. By steadily promoting the project development, Xianmai Internet is expected to make breakthroughs in the fresh food retail field and bring new changes and development opportunities to the industry.