36Kr Exclusive | The former COO of Hello Inc. Ventures into Vertical AI Agents for Foreign Trade and Secures Tens of Millions of Yuan in Investment from GSR Ventures

Author | Zhang Ziyi

Editor | Yuan Silai

36Kr learned that Baixing Intelligence announced the completion of a Pre - A round of financing worth tens of millions of RMB. This round was led by GSR Ventures, with participation from Yuanshu Venture Capital and others. The funds from this round of financing will be used to strengthen R & D investment and market expansion.

Baixing Intelligence is the first domestic company to develop AI Agents for the vertical foreign trade industry. It provides AI foreign trade employee services for Chinese companies going global. Its AI foreign trade employees are the first domestic AI Agent products that integrate the foreign trade marketing workflow, achieve full - process automation, and can deliver satisfactory work results at low cost through customization. They can solve the problems of "difficult customer acquisition, high costs, and tight manpower" faced by Chinese companies going global. Its core products are "AI Foreign Trade Employee Zoe", "AI Foreign Trade Employee David", and "AI Foreign Trade Employee Lisa".

Since the second half of 2024, tech giants such as OpenAI and Anthropic have promoted the implementation of Agent technology, and AI Agents have evolved from conceptual discussions to practical applications. The commercial development of Agents in vertical scenarios (such as programming, customer service, and law) has advanced rapidly. Leading companies like Cursor (programming) and Sierra (customer service) have achieved an Annual Recurring Revenue (ARR) of over $100 million and are valued at tens of billions of dollars.

The foreign trade scenario, being a vertical field with many pain points such as high overseas marketing costs and labor costs, presents numerous opportunities for AI Agents.

36Kr learned that through its self - developed graph neural network recommendation algorithm, Baixing Intelligence has created an AI Agent that can operate autonomously throughout the entire process. Enterprises only need to input the budget range and target market, and the AI will autonomously complete all subsequent tasks, including market analysis, customer discovery, precise outreach, and follow - up conversion. The entire process requires no human intervention, and the final delivery is high - intention inquiries or even completed orders. Different from traditional tools, it can also learn continuously and adjust strategies in real - time.

Specifically, Baixing Intelligence's AI Agent products can achieve low - cost customized models. They will customize an exclusive enterprise brain based on the enterprise's products and positioning. With customer participation in the tuning process and the empowerment of industry experts' experience, enterprises can obtain exclusive models at low cost; achieve AI decision - making, where AI employees will independently formulate marketing strategies, plan various work tasks, generate task instructions, and evaluate quality; directly deliver service results, as AI employees can automatically execute various tasks, find precise buyers, conduct precise marketing, and obtain overseas buyers, buyer inquiries, and orders; achieve continuous learning and evolution, and continuously optimize marketing plans based on customer feedback.

Baixing Intelligence told 36Kr that in practical applications, AI Employee Zoe once served an industrial air purification equipment supplier. Previously, the supplier faced problems such as scattered buyers, a large number of non - professional inquiries from Google advertising, and high marketing costs for exhibitions. After using Zoe, with an investment of less than 60,000 RMB, it achieved orders worth 12 million RMB (from multiple overseas buyers, and dozens of high - quality overseas potential buyers are being followed up). Marketing costs were reduced by 80%, and the demand for front - end manpower was halved. Foreign trade employees only need to focus on order conversion. Another company, a hotel building energy - saving film company, had difficulty going global due to insufficient manpower and limited start - up funds. After connecting to Zoe, labor costs dropped by 70%. The traditional model required 6 + 1 people, but now only 1 - 1.5 people are needed. It completed 3 orders and received payments within 3 months, quickly opening up markets in Europe, America, and Australia.

In terms of the team, Han Mei, the founder and CEO of Baixing Intelligence, has been deeply involved in the foreign trade industry for a decade. She once served as the head of the international credit card business of Alipay at Alibaba, is familiar with the entire B2B and B2C process of going global, and also participated in the establishment of Hello Inc. and served as the COO in charge of its operations, with rich experience in enterprise management and commercial implementation. The R & D team consists of top talents from well - known domestic and foreign universities, as well as technical elites from leading Internet companies such as Alibaba, ByteDance, and Tencent, with a profound academic background and AI R & D experience. The service team has over 15 years of experience in the foreign trade industry, has strong To B/To C product service capabilities, and can assist enterprises in tuning the Zoe model to ensure that the product is suitable for specific business scenarios.

Investors' Views:

Zhu Xiaohu, Managing Director of GSR Ventures, said: "The Baixing Intelligence team has a deep understanding of the customer needs in the foreign trade industry. They also have the ability to quickly implement large - model technologies in the foreign trade scenario and deliver high - value products, as well as strong commercialization capabilities, which are quite rare. I am very optimistic about AI applications in China, especially those that can achieve low - cost customized delivery and precisely solve the problems of small and medium - sized enterprises going global. This is exactly the high - quality route of 'in - depth exploration of vertical scenarios + efficient technology implementation + strong commercialization', which is the key reason why we are optimistic about its potential."