"Hotel One-code Pass" financing ushers in a new journey, empowering the new future of hotel digitization and intelligence.

Hotel In - stay Scenarios and "Hotel One - Code Pass": Redefining the Digital Future of the Hotel Industry

In the wave of digital transformation in the hotel industry, "in - stay services" are gradually evolving from an innovative feature to a necessary requirement for the industry. Leading groups such as Huazhu and Atour have implemented functions like item delivery, stay extension, and online customer service through their own applications. However, this service only covers less than 10% of the hotel market. A large number of independent and small - to - medium - sized chain hotels still rely on traditional manual processes. This unmet demand is the starting point of the "Hotel In - stay Scenarios and 'Hotel One - Code Pass'" project.

A Solution Born from Pain Points

Li Xiangxiang, the project founder, has been deeply involved in the hotel industry for five years and has served as the manager of various types of hotels. He is well aware of the industry's pain points - guests' demands for service and privacy are increasing day by day, while hotel operators are facing problems such as high labor costs, delayed service responses, and a widening gap with large hotel groups. For example, 71% of guests hope to handle stay extensions online to avoid queuing, and 90% of guests require service requests (such as item delivery) to be responded to within 5 minutes. However, in reality, this is often difficult to achieve due to insufficient front - desk staff and low digitalization levels.

Based on this, the team launched the project in March 2024 and released an internal test version in August. During the test phase, the product showed remarkable results in a group of partner hotels: the response time for maintenance work orders was reduced from 30 minutes to 8 minutes, the conversion rate of value - added services (such as food recommendations) reached 7% - 12%, and the negative review rate decreased by more than 20%. However, due to insufficient initial funds, the project was temporarily suspended, which also highlights the urgent need for a mature solution in the market.

Technical Highlights: Function Integration and Scenario Innovation

Different from similar single - function tools in the market, "Hotel One - Code Pass" centers around "in - stay services" and integrates four major modules: in - stay scenarios, membership systems, room - booking systems, and value - added services. Its technological uniqueness is reflected in three aspects:

1. Full - function coverage: 13 functions such as one - click complaints, QR - code invoicing, in - room item delivery, and electronic luggage tags cover the entire check - in process and support personalized hotel configurations (such as customized pillow selection).

2. Data - driven: The demand heat map helps hotels optimize staff scheduling, the membership behavior tagging system improves the repurchase rate, and the private - domain traffic conversion module helps hotels reduce their dependence on OTA platform commissions.

3. Cost advantage: The lightweight design is suitable for hotels of different sizes. Chain groups can access the API for customized development, while independent hotels can use the standardized modules "plug - and - play". The deployment cost is only 40% of that of competitors.

An Incremental Market Opportunity for 250,000 Hotels

There are currently 350,000 - 370,000 hotels in China, of which 60% are independent hotels with weak digitalization levels. Even among chain brands, about 80% have not established a complete in - stay service system. This market gap means that the project can reach more than 250,000 potential customers, and the competitive environment is relatively relaxed - apart from the closed - loop systems of leading groups, there are only sporadic small programs with simple functions in the market, which have no advantages in terms of pricing and user experience.

According to the financial model calculation, if the project is promoted at an annual service fee of 400 yuan per hotel, covering 20,000 hotels within three years can achieve an annual revenue of 8 million yuan, with a profit margin of about 30%. As data accumulates and ecological capabilities strengthen, in the long run, the project can break through the traditional SaaS revenue ceiling through models such as open API calls and value - added service profit - sharing.

Future Plans: From Pilot to Ecosystem Construction

The team plans to proceed in three steps:

1. Pilot verification period (1 - 12 months): Refine the core functions and complete closed - loop verification in 10 hotels. The user demand response rate should exceed 80%;

2. Scale expansion period (13 - 36 months): Through tiered pricing and a regional agency network, cover more than 10,000 hotels and achieve an annual revenue of over 5 million yuan;

3. Ecosystem construction period (37 - 48 months): Open data interfaces and connect with third - party service providers (such as smart hardware manufacturers) to form a digital hotel service ecosystem.

User Feedback and Industry Expectations

During the internal test phase, partner hotels reported a significant reduction in front - desk workload, and the timeliness improvement in negative review handling increased customer satisfaction by 15%. A manager of an independent hotel commented, "In the past, we could only envy the technological capabilities of chain groups. Now we can obtain equivalent or even more powerful tools at a very low cost. This may be an opportunity for small and medium - sized hotels to overtake on a curve."

The Voice of the Entrepreneur

Li Xiangxiang said, "The hotel industry should not form a digital divide due to differences in scale or brand. Our goal is to enable every hotel to obtain the most advanced technological empowerment at the lowest cost and redefine the balance between efficiency and experience." Currently, the team is seeking financing of 1.5 million - 3 million yuan for product improvement, market promotion, and team expansion. This financing scale is calculated based on actual test data, with the goal of verifying the sustainability of the business model within 12 months and laying the foundation for large - scale replication.

At the crossroads of digital transformation, the exploration of "Hotel One - Code Pass" may push the entire industry towards a more open and inclusive intelligent future.