Digital Tiger Tally plans to build an AI anti-counterfeiting marketing platform and is seeking seed round financing.
Extending from a single anti-counterfeiting label to enterprise commodity management and consumer operation is becoming the direction of the new round of productization exploration for "Digital Tiger Tally".
According to the materials provided by the project party, Hunan Yuanfu Digital Technology Co., Ltd. is planning the "Digital Tiger Tally 2.0", which plans to take magic square digital anti-counterfeiting technology and digital identity of commodities as the base, integrate AI self-service configuration, standardized interactive gameplay and unified reward engine, to form a SaaS service platform for brand owners. The project intends to seek 20 million yuan in seed round financing, and plans to transfer 15% of equity. Different from traditional solutions that sell labels or provide one-time authenticity verification services, its idea is to make anti-counterfeiting an entry point for enterprises to continuously reach consumers.
Extending from code scanning for authenticity verification to the full life cycle of commodities
The pain points of the anti-counterfeiting industry are not limited to "whether there is a QR code". In May 2025, the State Administration for Market Regulation pointed out at the symposium on product anti-counterfeiting supervision of platform enterprises that some online sold commodities have problems of fake anti-counterfeiting codes and fake verification websites. For brand owners, copied anti-counterfeiting marks, transferred packaging labels, and fragmented information at the production, warehousing and consumption ends will all increase the cost of commodity management and consumer trust.
New application space has also emerged at the policy level. In October 2026, nine departments including the Ministry of Commerce issued the *Opinions on Accelerating the Promotion of Technology-driven Business Development*, proposing to promote digitalization in retail links such as anti-counterfeiting traceability, and promote the mode of "verification before delivery". Digital Tiger Tally plans to embed commodity identity verification into more business nodes: it provides code assignment, verification, abnormal scan identification and batch information display at the commodity end, and connects with the warehouse management system in warehousing scenarios with docking conditions to provide technical support for warehousing verification and circulation traceability.
Its underlying technical idea comes from early digital anti-counterfeiting research based on magic square coding, splitting and verification. However, the project party does not equate mathematical verification with "the physical object is absolutely non-counterfeitable": in the 2.0 solution, hidden credentials, tamper-proof labels, abnormal scan analysis and modern security components are listed as capabilities that require combined verification. Consumers' code scanning for authenticity verification will be separated from participation in marketing activities, and basic authenticity verification will not be premised on registering as a member, participating in games or sharing.
Reduce brand launch costs with AI configuration and standardized templates
The core of platform-based transformation is to reduce the repeated customized development workload when different enterprises launch anti-counterfeiting and marketing systems. According to the plan, a newly settled brand can complete account opening, commodity and batch entry, code assignment and label configuration in the unified management background, and then describe brand vision, promotion objectives, budget and mall docking requirements through the AI wizard. The system will generate a previewable configuration draft accordingly, and enter the release process after rule verification, sandbox test and enterprise approval.
The AI here is not designed to directly generate and deploy any arbitrary business code, but to select functions, fill in parameters and assist in checking configurations from audited components. For common requirements, the project plans to provide reusable WeChat mini-program pages and interactive game templates, such as commodity knowledge Q&A, time-limited interaction, etc. Different brands can replace visual themes, commodity content, participation rules and preferential rights, without redeveloping a new mini-program for each activity.
Multiple activities will share the same reward engine in the background, which is responsible for participation qualification, budget limit, coupon issuance, verification and exception handling, and form traceable operation data. Taking the tea brand in the solution concept as an example, the enterprise can put commodity batch verification, tea knowledge interaction and mall coupons into the same code scanning experience: consumers first view the authenticity verification and traceability information, then independently choose whether to participate in the activity, and the coupon verification result can be used to evaluate the marketing effect. This scenario is currently a product design example, not a delivered customer case.
Parallel subscription and per-unit service, verify replicable delivery first
In terms of business model, Digital Tiger Tally 2.0 plans to adopt the combination of "annual SaaS subscription + per-unit anti-counterfeiting service + value-added service": the basic subscription covers enterprise management, activity configuration and operation capabilities, the per-unit fee changes with the volume of commodity code assignment or authentication service, and complex system docking, extended AI services and optional evidence storage and other capabilities are billed separately. The costs of promotional prizes and coupons are borne by the brand owner. The project's previous financing plan once proposed a reference service fee of 0.2 yuan per piece, but the final package and rate still need to be verified through pilots and contracts.
In the initial stage, the project plans to prioritize brands such as tea, food and pet supplies that have repurchase demands, relatively concentrated SKUs and e-commerce verification conditions; in the medium and long term, it hopes to expand to regional warehousing, supply chain service providers and large channel customers. The platform's large-scale capability depends on whether different customers can share the same anti-counterfeiting, interaction, settlement and data modules, instead of continuously increasing one-to-one development investment.
In terms of the team, according to the project financing materials, Professor Xie Tao participates in core technology direction and architecture planning, Tian Jinyi is responsible for company operation, marketing and financing, and the R&D division covers algorithms, label technology and warehouse system integration. The 2.0 materials publicly provided by the project at this stage are mainly system architecture and minimum viable product (MVP) design, and no verifiable number of officially launched brands, actual code assignment volume or marketing conversion data has been disclosed. The next step is to test the anti-counterfeiting effectiveness, self-service configuration efficiency, actual verification capability and brand incremental revenue through brand and warehousing pilots.
For Digital Tiger Tally, this round of upgrade needs to verify two questions: whether a set of reusable technical services can lower the entry threshold for brands, and whether a single commodity authenticity verification can be transformed into a longer-term, measurable connection between consumers and brands.