Crazy Water World has entered the advertising industry, just like a tornado devastating the parking lot.

First and foremost, this is not an advertisement for *Crazy Water World*, you can rest assured to browse the content.

Quick quiz, what should you choose at the very beginning?

Urine filter, or golden toilet?

How can you move into a premium shelter?

If you can catch on to all these lines, congratulations, you have already completed the mandatory 2026 "Crazy Water World" education passively.

Over the past few months, as long as you are active on the Chinese internet, you must have been flooded with these advertisements.

A middle-aged bald man wearing a tattered vest lives in an offshore post-apocalyptic shelter.

He lives in the worst unit where everyone can bully him, leading a more aggrieved life than Lin Pinru from *Temptation of Going Home*, and more embarrassed than Jing Boran in *Divas Hit the Road Season 2*.

Every time you scroll to his clips, you will see either square dance grannies dancing right upstairs of his apartment, people boiling water to have a sauna downstairs, or the neighbor installing the outdoor AC unit directly into his room.

He is also looked down upon when he goes out. He is not allowed to take a taxi, not allowed to eat in restaurants, has no water to take a shower, others drive yachts while he can only row in a bathtub, and he is always inferior to others.

The ultimate reason why he gets soaked in rain and laughed at every day is just that he failed to obtain ——

Seawater filter.

Finally, Fat Qiang who has been tortured enough finally breaks out, swears with gritted teeth that he must get his own seawater filter and move into the high-level shelter.

He punches through the white wall, jumps into the red bathtub, shouts " *Crazy Water World*, activate!" and rows away.

The advertisement usually ends for no reason at this point.

Although they are often only dozens of seconds long, they are extremely brainwashing, and you will be completely hooked every time you scroll to them. While you call yourself silly, you still can't help watching till the end.

All these are advertisements launched by the game *Crazy Water World*.

The game itself is a post-apocalyptic construction SLG, but its advertisements always focus on this fat otaku named A Qiang and his friend A Shui running into obstacles everywhere in the doomsday shelter.

Finally, they shout at the screen: "Fortune comes in cycles, I'm going to salvage the seawater filter right now, a round takes only three minutes, it's super fun and super decompressing."

Advertisements of the same type have also achieved successful brainwashing, including but not limited to:

What kind of duck are you? I play Sniper Duck. Oh, you are one of the top 5 masters, come in please, come in please.

What kind of duck are you? I play Unlucky Duck. Oh you are just a waste who only hides behind to cast curses, get out of here right now.

Master master, save me. Tell me a reason to save you. I, the Spirit Painter, have just cleared the novice village.

Oh my poor nephew... But I died once when clearing the novice village. Killing one monster only increases 1 attack point, and all stats reset to zero if you die once, Spirit Painter, let's start a new round!

I have absorbed all these plots, and now Shichao's mind keeps replaying these lines every day: pick Sniper Duck at the start, a round takes 3 minutes, Spirit Painter activate!

Real transaction figures further prove the success of this series of advertisements.

*Crazy Water World* is extremely popular, and very profitable.

In March this year, it topped the bestseller list of Douyin mini-games, and then stayed between 2nd and 5th on the bestseller lists of mini-games on various platforms. Recently it also launched its overseas version with excellent performance, and it is basically one of the most profitable games of its kind.

According to statistics from Qimai Data, it has earned 16.01 million US dollars on iOS alone in the past year, which is equivalent to more than 100 million RMB, making an average of 290,000 RMB per day.

Moreover, different from ordinary user acquisition advertisements, a large number of netizens really follow the updates of these ads wholeheartedly.

Netizens tagged it with #ChineseAnimation and #AnimeWatching, as soon as new ad materials are updated, they will immediately share the news with each other: your favorite Chinese animation has updated, when will the chubby guy finally turn the tables.

In the new episode, the chubby guy finally salvages the seawater filter, and is about to live a superior life.

That single video got 180,000 likes on Douyin. Countless people shouted "My childhood is over" and "My summer is gone". People are not being ironic, they really love watching these ads.

Even short dramas about A Qiang and A Shui have been released, the official has produced a total of 50 episodes.

Even an ordinary blogger who looks exactly like A Qiang has gained thousands of fans relying on this trend.

This is probably the highest state of user acquisition advertisements.

At this point, you can easily find that this is no longer the traditional way of making user acquisition advertisements.

Advertisements like those of *Crazy Water World* have completely fired the Lexington Shot in the user acquisition advertisement industry.

From now on, AI advertisements are the orthodox in the user acquisition industry. A couple of days ago, someone in our game industry group was looking for talents who can make AI advertisements for water-world-style content.

Ladies and gentlemen, the era has changed.

Lili, who has been making user acquisition advertisements for many years, told Shichao that now their company does not recruit people who can't use AI at all. Those senior employees who used to be able to produce exquisite CG manually no longer focus on UE5 or Maya, all of them are learning AI skills intensively.

If you can use AI, you can easily find a job. If your team can use AI, your quotation will be much higher.

This is exactly the current situation of the advertising industry.

More than half of the advertisement materials in Lili's company are generated by AI.

The performance of AI has been written into their OKRs and daily reports. The number of AI materials used and the number of tokens consumed all need to be listed in detail.

Their company has even built several dedicated AI platforms specifically for generating materials.

After hearing Lili's workflow of making advertisements, Shichao also understands why this industry has been completely penetrated by AI.

Low cost, fast speed, high efficiency.

Take the *Crazy Water World* style advertisements as an example, a friend working in the user acquisition advertisement industry once told Shichao that the quotation for one such ad used to be 100,000 to 200,000 RMB. Lili also said that making a 3D advertisement used to take at least one or two weeks.

But now, it only takes one or two days.

Write the script —— feed it to AI to generate prompts —— AI generates the video —— adjust the prompts based on feedback —— AI generates the final work, done.

Not only are they cheaper and more efficient, the delivery performance is also relatively better. Lili found out as early as last year during tests that AI-generated plot advertisements get far more platform-supported traffic.

Users also have higher acceptance towards them. In the past, people always complained that user acquisition advertisements did not match the actual game content, and there were constant reports and complaints.

But for AI-generated plot advertisements, people treat them as a funny meme to play with.

Seawater filter has become a meme for modern people to mock themselves, people equate it with the symbol of improved living standards.

When I am reborn in my next life, I must salvage the seawater filter first.

Manual production has almost no advantages in front of AI, the situation is just like how AI erodes every other industry: fast, fierce, and impossible to