What Chinese people living in Thailand lack is not textbooks, but "the exact line to say on the spot": Kai Kou Thai has turned 60 real-life scenarios into course lessons, so learners can immediately put what they have learned into practical use in corresponding scenarios right after finishing each unit.

Project: Kaikou Thai | Contact: Braid Brother

Kaikou Thai, a Thai speaking tool for Chinese people residing in Thailand, has been launched in October 2026. The product is independently developed by Dong Hao'an, a local MCN practitioner focusing on livestream sales in Bangkok. It compiles 60 real scenarios that Chinese people may encounter during their travel, long-term stay and livestream operation in Thailand into structured lessons, which are equipped with audio and on-demand AI functions. Users can access the product directly via mobile browsers, and all lessons are completely free of charge.

Textbooks Are Abundant, What Is Missing Is "The Exact Sentence You Need to Say Right On the Spot"

Thailand is one of the most popular outbound travel destinations for Chinese tourists. In recent years, the number of Chinese people who choose to reside in Thailand for a long time or engage in cross-border livestream e-commerce has increased significantly. Dong Hao'an is one of them: he is in charge of the Thai business of an MCN institution in Bangkok, and he needs to communicate with Thai anchors, influencers and local employees on a daily basis, but the Thai language has always been a huge obstacle for him. The first time he held a topic selection meeting with a Thai influencer, he could not even utter the sentence "This script needs modification" and had to rely on a Chinese-speaking colleague for translation; when applying for visa extension or seeing a dentist, he could only communicate with gestures throughout the process.

He tried the two mainstream solutions on the market. The first one was buying textbooks: Chinese-version Thai textbooks sold in Thailand are almost priced at full original price, a book marked at 60 yuan costs exactly 60 yuan, while the same book only costs a dozen yuan in China. Besides, most people will lose interest after turning a few pages of the bought books. The second solution is signing up for training courses: one-on-one training usually costs thousands to tens of thousands of RMB, while the courses still use outdated textbooks whose content does not match the actual sentences people need to use in daily life.

"What I need is not a systematic grammar framework, but the ability to say the exact sentence when I go through customs, order food, take a taxi, see a dentist or have a meeting with anchors," said Dong Hao'an. He found that most Chinese people in Thailand share the same demand as him: they do not need to master Thai in a complete and systematic way, but only need to speak out properly in specific scenarios. The systematic teaching products on the market teach users from letters and grammar step by step, but users may still stay at the textbook level after months of learning. This is exactly the gap that Kaikou Thai aims to fill.

60 Lessons Arranged According to Real Life Routes, AI Only Serves the Scenario of "Needing to Speak Out Right Now"

The practice of Kaikou Thai is to split Thai learning into different scenarios. At present, the product has 60 lessons in 12 chapters, arranged according to the real life route of a Chinese person after arriving in Thailand: landing in Bangkok, tasting street food, traveling around the city, shopping, daily life, traveling, long-term stay in Thailand, making friends, and the work-related chapters covering livestream marketing, influencer cooperation and team management. Each lesson is a piece of real-life dialogue, equipped with new vocabulary and quiz challenges, all with audio support. Users can listen to each sentence, do shadow speaking, and apply what they have learned immediately after finishing one lesson.

Many of its chapters are not available in other Thai learning products. The chapter for long-term Thailand residence covers visa extension, bank account opening, dentist visit, hospital visit, check-out and deposit refund, and food delivery ordering; the work-related chapters are directly derived from Dong Hao'an's own business scenarios, including how to rescue a failed livestream, warehouse delivery, negative comment after-sales service, negotiating commission with influencers, and providing onboarding training for Thai employees. The 0th lesson is an introduction to Thai alphabets: 27 common consonants are memorized with the names of Bangkok BTS stations, and 18 vowels and 5 tones are all matched with audio for reference.

Apart from the lessons, Kaikou Thai integrates a set of on-demand AI functions to solve all problems that require "speaking out right now". The emergency card allows users to state their current location and what they want to do in Chinese, and immediately generates 4 usable Thai sentences that can be displayed in full screen for local Thais to read; the scenario practice module allows users to select a lesson to have free Thai conversations with the AI-played "local resident", which will correct users' mistakes, give hints when users get stuck, and all responses are with audio playback; the shadow speaking scoring function points out which pronunciation is not accurate; the camera translation function can take pictures of menus, signboards and medicine boxes, tell users what the content means and how to pronounce it, and generate a large-font "I want this" ordering card for each dish on the menu with one click; the livestream dashboard is designed for anchors, which fixes the current product content and allows one-tap play of common expressions, immediately translates the Thai comments from the audience after pasting, and generates the full livestream sales script with a teleprompter.

Technically, Kaikou Thai does not develop self-owned large models: it calls DeepSeek for conversation and script generation, and uses Tongyi Qianwen for image recognition and speech recognition. Its core focus is to "restrict" the models: all AI outputs are fixed in JSON format with failure retry mechanism, to ensure that the emergency card always outputs exactly 4 sentences and the camera translation result is always aligned line by line. To solve the problem that visual models may make up non-existent dish names, the product is designed to let the visual model only copy the text in the image, and another separate model generates the interpretation and pronunciation based on the copied text. The page is deployed on Cloudflare Pages, with all fonts and dependencies self-hosted, so there will be no cross-border requests when accessing the product in Thailand.

In October, Kaikou Thai added the "Safe Travel in Thailand" module. Based on Dong Hao'an's observation, many people think Thailand is not safe this year, but according to several reminders from the Chinese Embassy and Consulates in Thailand, the safety incidents are mostly concentrated in three groups of people: those who believe in "high-paying recruitment with free flights and accommodation", those who are invited by "friends" met online, and those who sign up for zero-yuan tour groups. Normal independent travel is not dangerous at all, and the risks mostly occur when people cannot speak the local language and can only be led around by middlemen. Therefore, this module combines language learning and safety protection: each lesson is equipped with common local traps, corresponding coping methods and the exact Thai sentence to say on the spot, all 39 fixed sentences are pronounced by real native speakers; when users arrive at scam-prone areas such as the Grand Palace, Khao San Road and Patong Beach, the system will automatically pop up safety reminders; users can directly upload screenshots of recruitment information and low-price tour groups sent by strangers to ask AI "is this reliable"; it also provides one-click help card, locating the nearest embassy or consulate according to real-time position, safety check-in for family members, and real-time Chinese-Thai simultaneous interpretation.

Free Lessons, Pay-Per-Use AI Functions, First Serve the Livestream Community Then Expand to Broader Users

The business model of Kaikou Thai is very simple: all lessons, audio, alphabet reference table and review functions are completely free, no login is required; AI functions are authorized and settled per use via TokenPay from TokenDance, users only pay for what they use, no subscription is required, and one emergency card only costs a few cents. Dong Hao'an's consideration is that the product will not hold user deposits, and users do not need to register, so the usage threshold is extremely low and no extra persuasion is needed.

Its target users are divided into three tiers. The first tier is Chinese anchors and MCN teams engaged in livestream marketing in Thailand, which is Dong Hao'an's own social circle. They have the strongest pain points, and the livestream dashboard and work-related chapters are tailor-made for them, making them the most likely group to pay first. The second tier is Chinese people residing in Thailand for a long time, including parents who accompany their children to study, digital nomads and business people, who have to deal with scenarios such as visa application, bank service, medical treatment and house renting. The third tier is young people who travel to Thailand for the first time with independent travel plans and worry about safety, as well as families who travel with parents. The "Safe Travel in Thailand" module is mainly designed for this group.

The team currently only has Dong Hao'an himself. He is not a computer science major, and he completed the product design, lesson writing, AI function development and deployment all by himself with the help of AI programming tools. It only took him a few days from starting development to launching the product, and he expanded the product to 12 chapters with 60 lessons within two weeks. The authenticity of Thai expressions is checked by his Thai colleagues around him, and any feedback from users about non-authentic expressions will be modified immediately.

As for the progress, after being launched in October 2026, Kaikou Thai has published its product page on Guancha platform and participated in the Guancha AI Application Challenge. Its "Safe Travel in Thailand" module is currently participating in the Fliggy AI Travel Innovation Competition. The project has not received any financing yet and is in the early promotion stage. The next plan is to invite Thai colleagues to check all lessons sentence by sentence, add cross-device progress synchronization functions, promote the livestream dashboard to Chinese livestream teams in Thailand for trial use, and seek cooperation opportunities with outbound travel and cross-border e-commerce platforms to embed Kaikou Thai into their user journey.

"You have to learn Thai sooner or later, but it should not be so expensive and boring," Dong Hao'an said. "If you can speak the language, you don't have to rely on middlemen. I have developed the sentences that I need to use first, and I hope it will be useful for all people who come to Thailand."