Didi-style domestic service platform: Dilangshi enables direct connection between users and service providers, with 20,000 registered users.
The trillion-yuan domestic service sector has welcomed a digital disrupter. Yunnan Dilangshi Digital Domestic Service, relying on a Didi-style C2C direct connection model, solves long-standing deep-seated problems in the traditional domestic service industry, is expanding rapidly in southwest China, and plans to launch an IPO within five years.
With the rise of the "lazy economy" and the intensification of population aging, domestic demand for domestic services continues to climb. The market size exceeded 1.2 trillion yuan in 2025, the industry's annual compound growth rate exceeded 25%, and the number of domestic service practitioners across the country reached 40 million. However, the structural pain points of the traditional B2C intermediary model have never been solved: the prominent information asymmetry problem that users cannot find reliable service workers and service workers cannot receive stable orders, the uneven service quality caused by the lack of unified service standards leads to high complaint rates and low repurchase rates, service workers have no social security, no training and no promotion channels, most platforms do not provide underwriting guarantees, and disputes are very likely to occur once personal injury or property damage happens. Customer acquisition relies on high-cost advertising placement and traffic cannot be precipitated, and there has never been a national benchmark platform comparable to those in the travel and catering sectors. Zhu Kai, founder of Dilangshi Digital Domestic Service, precisely spotted this industry gap, officially launched the project in September 2024, and is determined to build a national brand for the domestic service industry and promote the digital upgrading of the entire industry.
After the project was launched, Dilangshi quickly built its core team: founder Zhu Kai has an economics background, is a senior IPO planner, and has deep experience in building business models and investment promotion systems; legal representative Su Jie is in charge of government affairs and public relations; technical lead Xu Zhi has work experience at two top-tier tech giants Alibaba and Tencent, with more than 5 years of internet technical experience, proficient in microservices, distributed and cloud-native architectures, capable of supporting the operation of products for hundreds of millions of users; Zhuang Baishu, deputy general manager of operations, has 20 years of practical experience in internet promotion, and is responsible for overall planning of user growth and GMV improvement. Together with core members in investment promotion, training, risk control and other modules, the number of front-line promotion personnel has reached 400 at present. The project is currently in the APP promotion stage, with registered users exceeding 20,000 and the number of paid members reaching 10,000, successfully completing the verification from 0 to 1. During the R&D stage, the team overcame core problems such as multi-terminal system collaboration and intelligent order dispatch algorithm optimization, and also encountered challenges of capital gap and insufficient service personnel supply in the promotion process. The team connected industrial capital by opening seed round financing, and at the same time went deep into communities to tap the group of stay-at-home mothers to fill the service gap, gradually promoting the implementation of the project.
Different from most domestic service platforms on the market that rely on service providers, Dilangshi adopts an innovative Didi-style model to build a three-in-one digital platform with C2C point-to-point direct connection, which is divided into the C-end user side, the service worker side and the city partner background, realizing full-process system automation of order placement, order dispatch, settlement, profit sharing and fission, no manual reconciliation is required, the marginal cost is extremely low, and it can be rapidly scaled and replicated. The project has two unique core systems: first, the exclusive property provident fund rights and interests system, where the amount users spend can be deducted from their property fees, deeply binding the community property channels, firmly locking in lifelong community traffic, and greatly improving the user repurchase rate; second, automatic insurance underwriting for each order, which connects with formal insurance companies, purchases accident insurance for service workers and third-party liability insurance for customers, with automatic insurance placement for each order, greatly reducing the probability of disputes and solving the long-term missing compliance guarantee problem in the industry. In addition, the team built a compliance system in accordance with IPO requirements from the early stage of entrepreneurship, with systems, finance and organizational structure all benchmarked against listed companies, building a three-layer competitive moat covering channels, data and compliance. First movers can lock in high-quality community property, the user behavior data accumulated in operation continuously optimizes the intelligent order dispatch algorithm and repurchase prediction model, the more data there is, the higher the efficiency, and the full set of compliance system also makes it difficult for small workshop-style players to catch up, forming a flywheel effect where the strong get stronger.
As a new player in the domestic service digital track, Dilangshi relies on the trillion-yuan rigid demand market and has broad growth space. At present, the project has completed the seed round financing, invested by an institution under Liu Guanlin, chairman of Yunnan Xincheng Waterproof Technology Co., Ltd., which holds 9.9% of the shares. Dilangshi has designed a diversified asset-light business model, whose revenue covers five major sectors: domestic service order commission, city agency fee, annual fee for promotion partners, regional revenue sharing and value-added services. The comprehensive gross profit margin exceeds 60%, there is no inventory pressure, and the diversified revenue structure gives it strong anti-risk capability. According to the plan, in the first year, the project will take root in Yunnan to cover the whole province, expand to Guizhou and Sichuan markets, sign more than 200 cooperative properties, and develop more than 50 city agents; in the second year, it will start national expansion, cover more than 10 provinces, develop more than 200 city partners and more than 1000 promotion partners, achieving monthly orders exceeding 100,000; in the third year, it will start capital operation, with the ultimate goal of realizing IPO in 3-5 years and becoming a national leading domestic service digital platform.
Early test users gave unanimous praise to the platform experience, and users feedback that "it is convenient to place orders, the price is transparent, and there is insurance underwriting, so it is much more reassuring to find domestic service workers than before". The project team also maintains the rhythm of monthly iteration and optimization, and continuously polishes the product experience according to user feedback.
Talking about his entrepreneurial insights, Zhu Kai said that the domestic service industry is a livelihood track related to the quality of life of hundreds of millions of families. The pain points of the traditional model have existed for too long, and users need a reliable, transparent and guaranteed standardized platform. "We are determined to become the benchmark of the domestic service industry, so that users will think of Dilangshi when they need domestic services. Digitalization is the future of all industries, and domestic service is no exception. We are fully prepared for a protracted war, and more investors and partners are welcome to join us to promote the digital upgrading of the domestic service industry."
At present, Dilangshi is launching the angel round financing, planning to raise 5 million yuan, transferring 10%-15% of the equity, with a post-money valuation of 35 million to 50 million yuan. The funds will be mainly used for technology R&D iteration, market expansion, investment promotion team building and brand marketing, and it is expected to achieve break-even within 18 months.