Links on business cards and in personal profiles will become invalid every time the core promoted content is replaced: MLUE provides cross-platform creators with a "permanently stable and unchanging" public homepage.
MLUE is a public creator profile and workspace developed by Mulu Network Technology (Hangzhou) Co., Ltd., targeting individual creators, independent operators and small teams who run accounts on multiple platforms including WeChat, Douyin, Xiaohongshu and Bilibili. Users can get a fixed address of "mlue.cn/username", gathering their works, social accounts, contact information and business entry on the same page, and make continuous updates through the web workspace. As of October 11, 2026, the MLUE web version has been open for registration, and the iOS 1.0 version has entered the App Store review communication phase; if no new review issues arise, the project team expects to launch it within two or three days. MLUE is currently seeking angel round financing.
Under Multi-platform Operation, Creators Lack a Stable Entry Point
Creators usually place different types of content on the most suitable platforms: short videos on Douyin, text and image records on Xiaohongshu, full-length works on Bilibili, and return to WeChat for cooperation communication. The division of labor among platforms improves content distribution efficiency, but also disperses personal identities, representative works and business entrances across multiple accounts. After visitors get to know a creator for the first time, they have to search repeatedly to see the full profile; when creators change their main promoted content, the entrances that have been printed on business cards, posters or personal profiles may also become invalid.
According to the China Online Audio-Visual Development Research Report (2026) supported by research and data from the China Internet Network Information Center, as of December 2025, the scale of China's online audio-visual users reached 1.099 billion, and the market size of the industry in 2025 was 1.287661 trillion yuan. This data reflects the overall scale of content consumption and production, but cannot be directly equated with the addressable market of MLUE. The specific demand that MLUE currently focuses on is that individual creators, independent operators and small teams need a long-term unchanged public entry point that can be maintained independently and shared across platforms.
Existing practices usually use platform profiles, QR codes, documents or several temporary links. They can complete a single share, but cannot simultaneously solve the problems of content update, visual presentation, contact collection and access feedback. MLUE's product judgment is to retain the content distribution advantages of each platform, and add a public profile continuously maintained by creators between platforms, instead of requiring creators to move their content to a new closed platform.
Public Profile and Workspace Connect Content and Business Entries
MLUE provides a fixed public address for each account. Creators can edit the name, profile, avatar and background in the workspace, add and sort links, groups and content modules, and also set visibility, archiving and display time. The saved content is synchronized to the same public profile, so creators do not need to redistribute the address every time they update their works. The public page also supports QR codes, digital business cards, subscriptions, forms, appointments and basic access and click statistics, helping creators convert a single visit into a contact or subsequent interaction.
The web version is built with Next.js, PostgreSQL and Alibaba Cloud infrastructure, and media files such as images are stored in private object storage. The upcoming iPhone client is developed with native SwiftUI, and shares accounts, profile data and production interfaces with the web version. Users can maintain their profiles, view insights and visitor information on their mobile phones, and continue to use the original public address. iOS 1.0 has been tested via TestFlight, and the official launch is still subject to Apple's final review results.
Figure: MLUE iOS Workspace and TestFlight 1.0 (Build 65) Version Information Source: Project Team
MLUE AI is currently positioned as a user-initiated creator assistant. The realized product boundaries include online verification, read-only analysis of the user's own profile and access data, public link checking, image generation, and providing profile text modification suggestions that require user confirmation. Long-term memory needs to be actively enabled by users, who can also view or delete it. Continuous background monitoring, active message sending and posting content on external platforms on behalf of users are still in the subsequent Agent direction, and have not been promised as ready-made functions to the public.
Freemium Model Enters Early Validation Phase
MLUE adopts a freemium model. The free basic version allows users to create public profiles and use basic links, themes, QR codes and data functions; the Starter plan is priced at 20 yuan/month or 200 yuan/year, the Pro plan is priced at 40 yuan/month or 400 yuan/year, and the enterprise version is quoted separately according to the service scope. Membership rights and AI quota are managed separately, to avoid mixing profile functions and model invocation costs in the same package. The web version already has the public collection capability, but the project has not yet formed publicly disclosable independent paying customer and revenue data.
The project team plans to first invite 10 to 20 individual creators to carry out small-scale validation. The validation path starts from profile visits from different channels, and continues to observe behaviors such as registration, adding at least three pieces of content and completing publishing; whether creators come back to edit or republish will be counted separately from visitor browsing, clicking and contact behaviors. The focus of this stage is to confirm the real usage frequency and willingness to pay, rather than replacing actual growth with planned figures.
Mulu Network Technology (Hangzhou) Co., Ltd. was founded in August 2026. At present, the founder Nie Penghao leads the product, design, development, testing and operation preparation. The streamlined team improves the early iteration speed, but also brings the dependency on the single founder. MLUE is seeking angel round financing, and the funds are planned to be used to supplement product, design and creator operation positions, complete the first round of user validation, promote the minimum viable product of proactive Agent AI, and cover infrastructure and compliance investment. The project will not expand the promotion scale until reproducible customer acquisition, retention and payment data are formed.