The real estate markets in many regions have witnessed consecutive explosive spikes in transaction volumes.

In the past two days, news of the explosive sales of new residential properties in Beijing has been all over social media feeds.

Over the just-past weekend (September 19-20), a number of property projects in Beijing including Xiyue Jingyan, Huying Tianqing, Yizhuang Guoxian Mansion, Jinmao Manyu, and Chenyuan 139 launched their sales almost at the same time, instantly igniting the market.

Shortly after that, Yuhai Yunsong officially started its house selection process yesterday (September 21), adding more fuel to this market boom.

According to the public opening sales data disclosed by each project, the destocking performance of these new Beijing properties in this round is extremely outstanding.

Among them, Xiyue Jingyan sold 508 units, claiming the title of "top seller by unit count" among all Beijing property projects that opened last weekend. Huying Tianqing launched 296 housing units in its first phase, all of which were sold out on the opening day. Yizhuang Guoxian Mansion launched 510 housing units at one go, with 408 units finally transacted, marking an overall destocking rate of 80%. Jinmao Manyu, with a total price starting from 8 million yuan, recorded 117 subscribed units at its first opening. Yuhai Yunsong officially announced that it had sold 509 units, with a total transaction value as high as 7.5 billion yuan.

In terms of regions, these properties are distributed in multiple sectors of Beijing including Tongzhou, Yizhuang, Chaoyang, and Haidian, with a very wide product range that fully covers demand from first-time home buyers, moderate upgraders to high-end improvement purchasers, featuring clear tiered positioning that accurately meets various housing purchase demands.

Industry insiders believe that this wave of clustered openings of new Beijing properties is no accident, but a concentrated move by real estate enterprises to seize the window period of the "828" new policy. The new policy has adjusted the pre-sales rules, which will extend the development cycle of subsequent newly acquired land projects and raise the capital occupation cost. Against this backdrop, market uncertainty has further increased, so many developers choose to launch their properties intensively within the policy window to compete for customers.

Not only in Beijing, the new residential property markets in many regions across the country have recently welcomed a small peak of project openings.

Under the dual boost of the traditional sales window of "Golden September and Silver October" and the expectation of new policies, real estate enterprises have been accelerating their pace of launching new properties, and a number of benchmark projects have successively reported excellent opening results.

In Guangzhou, the third phase of Zhujiang Tianhu Duhui launched about 200 housing units, with a 98% destocking rate on the opening day, almost selling out. In Suzhou, Jinmao Gusu Manyu collected 710 million yuan in sales at its first opening, destocking 128 units and claiming the title of top seller by first-opening unit count in Suzhou in the past three years. In Xuzhou, Xinyuanxu opened for the third time, and all 90 launched housing units were sold out, generating sales of 220 million yuan...

It is not hard to find that most of the projects that have delivered outstanding results share the common advantages of solid location and supporting facilities, competitive product quality, and stable development entities. This indicates that the market is not seeing a universal rise or boom, but an obvious trend of transactions concentrating on high-quality properties.

With the arrival of the era of existing homes, the pattern of polarization in the real estate market will further intensify. Properties located in core areas with high-quality products and developed by stable real estate enterprises will continuously absorb the demand from first-time home buyers and market housing replacement, maintaining steady destocking. In contrast, projects with weak fundamentals, insufficient supporting facilities, and uncertain delivery prospects will continue to face destocking difficulties.

In the future, competition in the real estate market will completely bid farewell to low-price internal competition, and turn to the competition of comprehensive strength covering location, product, delivery and service.

This article is from the WeChat Official Account "Leju Finance", author: ZHAO Panpan, published with authorization from 36Kr.