The White Paper on Land Value of Zijing Chenyuan is released.

As the core window for the capital's opening-up, Chaoyang District is further advancing the construction of the "10+N" urban renewal cluster system, and making every effort to promote the quality upgrading of the comprehensive CBD cluster.

On September 19, the "Smart Digital Communication Empowering Urban Coordinates - Special Seminar on Beijing CBD Land Value Leap" co-hosted by China Construction Land and China News and Culture Promotion Association was held at the Real-life Life Art Museum of Zijing Chenyuan in Chaoyang District, Beijing.

At the seminar, Cheng Qingmin, Vice President of China News and Culture Promotion Association, said that the functional quality upgrading of the area where Beijing CBD is located is reconstructing the regional economic ecology and cultural heritage at a deep level. He pointed out that the value center of the industrial chain is accelerating the migration to "content operation" and "cultural empowerment", and simple reinforced concrete can no longer meet the yearning of modern urban residents for a better life.

Ma Zijian, General Manager of China Construction Land Jingdong Company, said in his address that China Construction Land has cumulatively developed and built 23 high-quality human settlement projects, and officially established the brand positioning of "Pioneer of Chinese Cultural Real Estate" in 2024. "We always firmly believe that a good house is not just a pile of reinforced concrete, but also a carrier of culture and a container of life."

The major achievement of this seminar, the "White Paper on Land Value of Zijing Chenyuan", was officially released after the seminar. From the perspective of urban development, based on the present and future of Beijing as a world-class city, the white paper systematically studies and judges the theoretical basis of the "45° Central Park Luxury Residential Area in World-Class Beijing" from the urban pattern to land value, sorts out the strategic logic, industrial momentum and value realization path of CBD land value leap, and provides a systematic professional reference for high-quality regional development.

Release of the White Paper on Land Value of Zijing Chenyuan

Eastern CBD Value Leap Creates a New Model of All-weather Vibrant Urban Area

Liu Junhua, Standing Committee Member of Chaoyang District Committee of the Chinese People's Political Consultative Conference and Vice President of Beijing International Urban Development Research Institute, shared his core views on the strategic logic and value evolution of eastern CBD development. He introduced that the tax contribution of the CBD functional area accounts for more than 60% of the total of Chaoyang District, there are more than 10,000 foreign-funded enterprises, and the scale of building economy exceeds 100 billion yuan; there are 20 buildings with tax revenue over 1 billion yuan, 3 buildings with tax revenue over 5 billion yuan, and 1 building with tax revenue over 10 billion yuan. The construction of a trillion-yuan international-level business district is being fully promoted. Under the background that the development rate of the 3.99-square-kilometer core area is nearly saturated, the eastern CBD can add nearly 7 million square meters of new building area, which is equivalent to building another CBD.

At present, Chaoyang District is coordinating urban renewal with a systematic and holistic approach, establishing a rolling project implementation mechanism of "implementing a batch, reserving a batch, and planning a batch", building a "10+N" urban renewal cluster system, and focusing on promoting the construction of the Sanlitun International Exchange Vibrant Area cluster and the CBD comprehensive cluster. The CBD is transforming from a traditional central business district to an International Central Activity Zone (CAZ), focusing on five demonstration zones to build an integrated ecology of work, life and leisure, and the regional function is evolving from an 8-hour business district to an all-weather vibrant urban area. The eastern area undertakes three functions at the same time: the core area function relief and undertaking zone, the international consumption expansion and quality improvement extension zone, and the comprehensive industry-city integration demonstration zone.

Liu Junhua pointed out that where the industry is, there is the future vitality of the city. The leap of land value is essentially the spillover of industrial value. The traditional logic of land value is "location determines everything". In the current development context, land value is no longer just location premium, but a comprehensive value presentation of ecology, culture, commerce and life. In the future, it is not the land that determines how much the house is worth, but the house that determines how much the land is worth. The realization of the value of scarce land relies on products to lay the foundation in the short term, relies on culture to cast the soul in the medium term, and relies on communication to gather momentum in the long term.

Activation of Industrial Momentum: The Trillion-yuan Media Industrial Belt Upgrades to the Capital's Functional Axis

Zhang Hongsheng, Dean of the School of Cultural Industry Management of Communication University of China, focused on the strategic positioning and value function of the CBD-Dingfuzhuang Media Industrial Belt for in-depth interpretation. He put forward a distinct judgment: the Dingfuzhuang Media Industrial Belt connects the central area and the sub-center, which is not planned out, but grows out of the national strategy. The concept was put forward at the end of 2009, it became the first cultural and media industrial functional area with an annual revenue exceeding 100 billion yuan in China in 2013, and it became the core bearing area of the first national cultural industry innovation experimental zone in China in 2014. The scarcity of this corridor comes from the spontaneous growth of the industrial ecology.

From the perspective of national strategy, this corridor corresponds to the superposition of three strategies: building a cultural power, digital China and cultural digitization, and coordinated development of Beijing-Tianjin-Hebei. From the perspective of capital functions, it integrates the three core functions of the national cultural center, international exchange center, and scientific and technological innovation center, and is a "national-level media industry innovation hub". Zhang Hongsheng analyzed that the CBD holds the "pricing power" and Dingfuzhuang holds the "production capacity". The two are only five kilometers apart, forming a functional complementary body of "pricing power + productivity". Metro Line 22 will further connect the core area of CBD, Dingfuzhuang cluster and the urban sub-center, and strengthen the connection value of the axis. The connection value of this corridor is greater than the scale value, the institutional value is greater than the spatial value, and the content value is greater than the location value.

45° Central Park Luxury Residential Area in World-Class Beijing

Construction of Value Logic: High-quality Human Settlement Anchors the Long-term Value Scale

Chen Zhi, Supervisor of China Real Estate Association and Vice President of Beijing Real Estate Association, shared industry views focusing on the value judgment criteria of high-end human settlements. He emphasized that a truly good house needs to go through years of precipitation, resource supply, social circle shaping and cycle verification, and stand the double test of time and the market, so as to better meet the people's needs for a better life.

Combined with the case of Zijing Chenyuan, Chen Zhi deconstructed the value logic of high-quality human settlements from five dimensions: about 5 kilometers away from CBD, located in the 45° golden sector, undertaking the spillover of CBD and enjoying the support of the media corridor. The Huangshamiao area has not had new residential land supply for ten years, surrounded by 6 major parks and 174 hectares of green space, forming a unique location and scarce resources as the value foundation; the pure high-net-worth social circle is the core of social assets; as the third "Chen Yuan" work of China Construction Land, based on 45,000 square meters of landscape gardens, 5,700 square meters of real-life life art museum and 24 functional clubs, equipped with Huawei whole-house intelligence, and units over 200 square meters are equipped with Daikin 3D airflow AI luxury air conditioner to form the top-level human settlement with extreme product power and technology configuration; all-dimensional private supporting facilities and high-level services form a closed loop of life, and the asset attribute that can survive cycles is the ultimate value.

Empowerment of Communication Value: Mainstream Media Builds New Consensus for Regional Development

Huo Nuo, Deputy Chief Editor of China City News, expounded the core role of communication in empowering regional value from the perspective of mainstream media. He pointed out that mainstream media is evolving from content producers to urban service providers. The core bottleneck of urban renewal is no longer a technical problem, but problems of information asymmetry, unstable expectations and difficult consensus formation.

The value communication of CBD region needs to complete three narrative transformations: from spatial narrative to value narrative, from planning narrative to implementation narrative, and from one-way communication to ecological co-construction. Huo Nuo said that once the brand momentum is formed, it will become the most solid underlying support for land value and industrial value. Mainstream media will continue to help the regional value upgrade and jointly build a new consensus for the high-quality development of CBD.

The value leap of Beijing CBD land is essentially a redefinition of urban coordinates. When CBD evolves from a single business district to a central activity zone, when the media industrial belt upgrades from an industrial corridor to the capital's functional axis, and when human settlement products evolve from living containers to cultural carriers, the eastern area of Chaoyang, Beijing is undergoing a profound transformation from "spatial renewal" to "value symbiosis". Driven by both smart digital communication and cultural empowerment, the value upgrading of eastern Beijing will continue, and a warmer, more textured and more dynamic eastern Chaoyang, Beijing is steadily moving from blueprint to reality.