A new AI short drama is launched every 36 seconds, and the native game market exceeds 350 billion yuan: Touchdream AI, using vertical Agent and real-time interaction engine, has kicked off its 200 million-yuan Pre-IPO round.
Short dramas and games are becoming the two fastest tracks for AIGC to transform the content industry. 36Kr has learned that Beijing Shiyou Interactive Technology Co., Ltd. (brand 「TouchDream AI」) launched its Pre-IPO round of financing in 2026. The company, which has been deeply engaged in the field of smart TV games and immersive digital content for more than ten years, is cutting into the AI short drama, AI game and interactive film and game tracks with its self-developed real-time interactive content engine YTS and vertical AI Agent system.
AI is Rewriting the Production Mode of Short Dramas and Games
Under the traditional model, the production of short drama and game content generally faces the problems of long production cycles and high costs. The intervention of AIGC is greatly reducing the production cost and cycle of content. With the rapid growth of AI content supply, how to maintain character consistency in long-form narratives and avoid content homogenization has become a common issue faced by the industry. This is precisely the industry background where content production tools and interactive content products gain growth opportunities.
According to data from industry research institutions, the domestic short drama market size increased from 373.9 billion yuan in 2023 to 634.3 billion yuan in 2025, while the overseas market increased from 29.1 billion yuan to 214.2 billion yuan in the same period; among them, the domestic AI comic short drama market size reached 189.8 billion yuan in 2025, a year-on-year increase of 276.3%. On the game side, the domestic original game market size in 2025 was about 3.50789 trillion yuan, and the overseas market size was about 14.378 trillion yuan; according to data from QYResearch, the neutral value of the domestic AI game commercialization market size in 2026 is about 21.5 billion yuan, with an annual compound growth rate of about 27%. Industry dynamics also confirm this trend: according to DataEye data and media reports, the launch frequency of new AI short dramas has reached "one every 36 seconds" since 2026, and the proportion of AI short dramas in the TOP 100 daily popularity list rose to about 70% in August this year.
Vertical AI Agent: Bringing Industrialized Content Production into Teams
According to the company's introduction, TouchDream AI provides a vertical AI Agent system for the AI short drama, AI game and interactive film and game industries, with the core of industrialized content production capability: for short drama studios and game R&D teams, it provides automated production capabilities for script creation, storyboard design, audio and video material generation and other links; for C-end users, it supports real-time interaction with the plot and provides dynamic story experiences that vary from person to person. The company's self-developed real-time interactive content engine YTS, according to the company's public introduction, has become a leading R&D and operation platform in terms of market share in China's immersive scene digital content sector, with services covering scenarios such as homes, hotels and automobiles.
In terms of business model, TouchDream AI forms a revenue portfolio with B-end tool services, C-end content monetization and technology licensing. Its target users cover B-end content producers such as short drama studios and game R&D teams, as well as C-end content consumers in scenarios such as home large screens. Combined with the aforementioned market data, the commercial space corresponding to the two major directions of AI short dramas and AI games are both at the 100-billion-yuan level and maintain a high growth rate, leaving room for growth for vertical tools and interactive content products.
More Than Ten Years of Accumulation: From Living Room Large-Screen Games to AI Interactive Narrative
Beijing Shiyou Interactive Technology Co., Ltd., the parent company of TouchDream AI, was founded in June 2014, with its headquarters in Shijingshan District, Beijing, and Jiang Jianwei as its legal representative. In the early stage, the company entered the living room large-screen ecosystem with its smart TV game platform 「Little Y Game」, and its Little Y TV Game Hall is a game download and sharing platform for smart TV users. In terms of qualifications, the company has been successively rated as a National High-Tech Enterprise, a Beijing "Specialized, Refined, Differential, Innovative" Small and Medium-sized Enterprise, and won the title of Beijing Specialized, Refined, Differential, Innovative "Little Giant" Enterprise in June 2023; according to public industrial and commercial data, the company owns more than 50 intellectual property rights.
In terms of shareholder structure, based on public industrial and commercial information and the company's public introduction, the company's shareholder lineup covers industrial and financial institutions such as Tencent, iFlytek, Qiming Venture Partners, CMBC International, Hubei Radio & Television, and CAS Star. In terms of financing progress, according to the company's financing documents, the company has launched the Pre-IPO round of financing in 2026, with a planned financing of 200 million RMB. The funds will be mainly used for team expansion, technology iteration and upgrading, new scenario and business expansion, and ecological construction; the company's total cumulative financing previously was about 300 million RMB, and the latest round of financing was completed in December 2023.