Traditional billiard halls are plagued by severe homogenization and uneven customer experience: Yang Fan Billiards will build a 2,000 ㎡ cultural complex that integrates "professional competition, social entertainment and light luxury catering".
Billiards is evolving from a street-side pastime to a high-quality, socialized consumption experience. Yang Fan Billiards Club positions itself as a city-level billiards cultural complex, integrating professional competitions, social entertainment and light luxury catering, to solve the problems of uneven experience and single operation mode of traditional billiard halls. At present, the project is seeking financing to promote the implementation of this complex.
Traditional billiard halls offer uneven experience, billiards consumption calls for quality upgrading
According to public industry data, the domestic billiards market reached 1.57 trillion yuan in 2022, and is expected to grow to 2.5 trillion yuan in 2023. The number of billiards enthusiasts increased from 94.8 million in 2018 to 105 million in 2020, and the growing popularity of billiards events among young people has further boosted market demand. At the policy level, the 14th Five-Year Plan and documents related to national fitness and sports consumption provide strong support for the sports industry, and the development of billiards has also been included in relevant planning.
However, the supply side has not been upgraded synchronously. Some entrepreneurs in the billiards service industry entered the sector out of personal interest, with uneven management resources and capabilities, lack of clear business models, operation models and management models, which easily leads to blind operation. Some peers have not realized diversification in business scenarios and service categories, their equipment and billiards supplies are of low quality, and there are blind spots in customer experience, resulting in poor customer stickiness. The industry places high requirements on the operational team's commercial architecture experience, professional competence and product planning capabilities, so practitioners with insufficient resources are prone to losses. Traditional billiard halls are severely homogenized, facing great operational pressure, and generally lack cultural implantation and service assessment mechanisms. These pain points mean that what young consumers need is not only a venue to play billiards, but also a comprehensive experience integrating socializing, entertainment, professional training and high-quality environment.
Cultural complex model and professional service capabilities
The core solution of Yang Fan Billiards is to build a city-level billiards cultural complex, positioned as "professional competition + social entertainment + light luxury catering". The project plans to cover a practical area of 2,000 square meters, equipped with 38 billiard tables, 5 commercial KTV rooms, 8 chess and card rooms and 6 private billiard rooms. The service matrix covers billiards training courses, private coaching services, assistant accompanying practice, professional event hosting, social scenarios, immersive billiards services, beverages and alcohol, light meals and snacks, rental and sales of billiards supplies, and incubation of billiards cultural IP. This model aims to upgrade traditional billiard halls into scenarios where people can enjoy billiards culture and high-quality comprehensive services.
Its core capabilities lie in the operation system and service team. The project founder has many years of practical experience in operating commercial billiard halls, and has developed a set of employee training modes to provide professional training and assessment for assistants, coaches and service staff. The team plans to recruit 30 senior assistants and 4 coaches to meet customers' needs for accompanying play, accompanying practice, technical guidance and private coaching courses in a one-stop manner. Many members of the marketing team have abundant customer resources, which can quickly launch the market after the project is implemented. First-class designers and planners are invited for environmental design, with billiards culture as the core of decoration and layout to create an immersive experience. The project team believes that professional operation, high-quality experience, industrial integration and resource accumulation form a set of irreplicable competitive barriers. Compared with some peers, Yang Fan Billiards highlights five-star hotel-style service experience, systematic team management and cultural-themed environment.
Business model, market space and financing plan
The revenue sources of Yang Fan Billiards include table fees, commodity sales, assistant service fees, commission from tip income, catering and alcohol sales, rental and sales of billiards supplies, commercial KTV and chess and card room services, etc. The target users are mainly modern urban young people, billiards enthusiasts and consumer groups with social entertainment demands. The project plan shows that the conservative monthly revenue is 1.69 million yuan, and the conservative annual revenue is 20.328 million yuan; the annual cost is about 8.34 million yuan, the annual net profit is about 3.51 million yuan, the return rate is about 38.4%, the payback period is about 2.6 years, and it is expected to take 3 years from project launch to cost recovery. The project believes that there is a gap in local professional commercial billiards venues, with no overlapping user groups or competition in surrounding areas, and it can realize replicable, standardized and chain development in the future.
In terms of financing, this round plans to raise 10 million yuan, releasing 33% of the company's shares, with 1% of shares corresponding to 100,000 yuan, and investors enjoy priority in dividend distribution. The raised funds will be used for site leasing, operation equipment, decoration design, team building, project promotion and operating reserve, etc. The project founder will take charge of overall operation, planning and management, and has the veto power over all project affairs. The future development direction includes directly-operated chain stores, franchised co-operation, equipment output, one-stop decoration design output, and integration of industry resources through mini-programs and mobile apps.
In terms of team background, the project founder has been deeply engaged in the industry for several years, and has accumulated rich human resources, customer resources and marketing cooperation resources. At present, the project is in the preparation stage, and plans to be implemented in a 2000-square-meter space, followed by site selection, decoration and team building. Yang Fan Billiards aims to transform billiards from a single sport into a composite consumption scenario with the cultural complex model. The success of the project depends on site selection, operation execution and cost control. For investors focusing on sports consumption and offline entertainment, this project provides a sample to observe the upgrading of traditional billiard halls.