In 2026, have voice chat room apps that generate an annual revenue of tens of millions of yuan emerged unexpectedly?

Most mainstream real-person audio social products have almost no differences in form, such as Yalla, Litmatch, Goodnight, etc., and their gameplay is almost a combination of voice chat rooms and user matching. "Ta Planet" is no exception, with voice matching, emotional radio stations, and virtual gift rewards that highly overlap with the gameplay of mainstream products.

However, this product with no functional innovation has seen its revenue rise continuously within three years of launch, and its latest monthly revenue has reached around 600,000 US dollars, equivalent to about 4 million RMB.

This may not be a very impressive achievement a few years ago, but in the current market environment, the performance of "Ta Planet" can even compete with leading voice chat room platforms like Yalla | Source: AppMagic

I. The "Exquisitely Polished" Voice Chat Room, Built for Female Users

After experiencing the product in person, we can conclude that "Ta Planet" is a real-person audio social product consisting of "voice chat rooms + 1v1 voice matching + community interaction + virtual avatars". The functions of voice chat rooms and one-on-one matching are almost standard for audio social products, and community interaction and virtual avatars have already become popular on products such as Soul. "Ta Planet" has no differences at the functional level.

The real difference is that unlike mainstream products that naturally serve more male users, "Ta Planet" has labeled itself clearly as "designed exclusively for women", and around this positioning, it has almost repackaged every module in the product.

First of all, the product has made clear trade-offs in functions. Compared with many voice social products that focus on games, random matching, and multi-person interactions to provide users with richer gameplay options, "Ta Planet" mainly focuses on mechanisms such as karaoke halls and voice matching; in addition, the activity operations in each module also clearly show a preference for gameplay that is more favored by women, such as virtual avatars and community interactions.

Most of the activities of "Ta Planet" are centered on healing-oriented matching, virtual dressing and other gameplay | Source: product screenshot

Secondly, the product copy has also been carefully packaged. "Ta Planet" uses a series of words with strong emotional color to replace cold functional terms such as "voice chat room". The voice chat rooms in the product are called "Heartbeat Party" and "Emotional Radio"; one-on-one matching is called "Healing Star Companion"; the section where users post moments is called "Companion Tree Hole", etc., creating a romantic and healing product atmosphere for users.

Names of various functional modules in the "Ta Planet" product | Source: product screenshot

At the same time, "Ta Planet" has also carefully polished its visual and virtual avatar system. The product has launched many IP co-branded collection costumes of different styles, allowing users to build their own "small home", adopt virtual pets, and continuously enrich their virtual identities. With the overall soft and bright UI color scheme, the product maintains a unified female-oriented style from vision to interaction.

The first and second pictures on the left show the rich variety and styles of costumes in "Ta Planet", and the first and second pictures on the right show the color schemes of different product activities | Source: product screenshot

However, if viewed from the design of vision, copywriting and other aspects, other competing products are not inferior. The interfaces of many products are equally soft and beautiful, and they also use warm words and healing copy. Simply changing names, adjusting color schemes, and emphasizing female orientation is not enough to explain why "Ta Planet" can continuously attract female users and make them willing to stay and pay for a long time.

After continuous observation of user behavior and in-depth experience of the product, we found that what really impresses female users of "Ta Planet" is not just packaging, but the redefinition of the experience provided by the product. "Ta Planet" is no longer just a voice social platform, but more like an emotional product centered on companionship relationships.

II. Here, Women Pay for the Feeling of "Being Favored"

By watching the advertising materials of "Ta Planet", we can find that the content of its materials can be summarized as: women of all ages can find ideal, obedient boyfriends on "Ta Planet".

The high-popularity promotional materials of "Ta Planet" show that the chat partners of users in the product respond to everything and fully provide emotional value, and the materials are sourced from BigBigAds

Its official promotional copy is more explicit, focusing not on "making friends", but on promoting the product as "a harem for girls", "male model voice chat room", "being an electronic emperor", etc.

Promotion of the official account of "Ta Planet" on Xiaohongshu | Source: Xiaohongshu

These promotional contents jointly convey to users that once you enter here, everyone's attention will be focused on you, and this experience is also extended to product design.

In traditional live streaming software and voice chat room apps, users often need to actively fight for attention. After entering a public room, users need to speak, send gifts, compete for gift rankings, etc., to get the exclusive attention of the anchor and get more interaction opportunities. But "Ta Planet" tries its best to ensure that every user can get attention after entering the platform.

For example, after new users enter the product, they will soon receive a large number of private messages and invitations from various voice chat rooms.

The left picture shows the private message background after downloading the product, with very enthusiastic content; the right picture is "Letter from Light Year", which invites users to join the voice chat room, and users can receive it after staying in the product for a period of time | Source: product screenshot

The emotional content posted anonymously by users in the "Companion Tree Hole" function will also be responded to by the platform's "Healing Officer" and other users in time; in the live streaming room, the anchor will not only chat with the "top spender", ordinary users who enter the room casually and send messages will also be noticed and interacted with by the anchor, and will not feel left out.

In addition, the matching function design of "Ta Planet" is also very interesting. Many products will automatically match highly compatible objects based on the basic information filled in by users, and users need to filter in the matching object pool; but starting from user preferences, "Ta Planet" supports users to make precise "customization" for each match, and can independently select the constellation, voice, and personality of the "Star Companion", which is a bit like creating a character in an AI companion product.

Matching page of "Healing Star Companion" | Source: product screenshot

These designs jointly create a very clear user experience: being noticed, responded to, and favored. The experience of "Ta Planet" is closer to otome games and companion products, rather than traditional voice social apps. In contrast, although products such as Soul also provide functions such as voice chat rooms, matching, and communities, they are essentially open social fields where users need to meet people, build relationships, and maintain interactions on their own.

In other words, female users open "Ta Planet" not just to chat or listen to live broadcasts, but to enjoy the "female-oriented" experience of being the center of attention. This also explains the revenue distribution of "Ta Planet".

The revenue of "Ta Planet" in August 2026 is about 600,000 US dollars, and the previous revenue has almost been on the rise; the top 5 revenue markets are shown in the figure, concentrated in the Chinese-speaking market, mainly Taiwan, China | Source: AppMagic

Different from audio social products that mainly go overseas to the Middle East and Southeast Asia, "Ta Planet" has achieved good results in the Chinese-speaking market dominated by Taiwan, China. The reason behind this is related to the mature "virtual relationship consumption" habit of Chinese-speaking female users.

In 2017, *Mr. Love: Queen's Choice* proved that women are willing to pay continuously for "online boyfriends"; subsequently, otome games such as *Tears of Themis* and *Light and Night Love* have continued to expand the market size. According to statistics from iiMedia Research, a total of 24 female-oriented games entered the TOP 600 of China's iOS bestseller list in 2025, with a total revenue of about 2.731 billion yuan on the iOS side, which means that female-oriented products in the Chinese mainland already have a relatively mature payment soil.

Outside the Chinese mainland, the Taiwan, China market, which contributes the most revenue, has long had voice social products such as Goodnight. When we sorted out AI companion products before, we also observed that among the top 10 AI applications by annual revenue in the Taiwan, China market, 4 are AI companion products, indicating that this market has formed a stable demand for "romantic relationship" and "emotional companionship" and is willing to pay for it.

The high revenue of "Ta Planet" is inseparable from the feeling of "being favored" and "being accompanied" it brings. After users recharge virtual coins, they can draw collection avatars, buy IP co-branded costumes, light up medals, build "small homes", adopt virtual pets, etc. However, analysis of user reviews found that sending gifts to anchors is the bulk of user payment; the difference from live streaming rewards is that users are not paying for the anchor's voice or talent, but for an emotional companionship experience.

Based on user reviews from the top 5 revenue markets of "Ta Planet" in the past 90 days, the high-frequency word list related to payment is sorted out. Compiled by Whitecap, drawn by AI analysis

In "Ta Planet", users will be guided by the anchor to send gifts to develop deeper relationships, and these gifts are called "ambiguous tickets" and "relationship tickets". And users are very clear about this kind of consumption, "I know the anchor is here to make money, but they also provide emotional value". Users know they are "paying for companionship", but in order to get attention and preference, they are still willing to spend money.

Users' evaluations of "relationship tickets" and "ambiguous tickets", as well as their understanding of the relationship with anchors | Source: AppStore

This consumption logic is highly similar to paying to unlock more character interactions in otome games, or paying to extend chat time and chat times in AI companion products. What users really consume is an exclusive relationship experience.

Closing Remarks

For a long time, the business model of real-person voice social products has mostly been built on stranger social interaction and real-time interaction. The platform provides a scene for meeting strangers, and then promotes users to spend money to build relationships through mechanisms such as gifts, rankings, and interactions.

But "Ta Planet" provides another idea. The product has not invented any new gameplay, it just changed the service target from men to women, and delivered the experience that requires subjective effort to obtain directly to users, proving the potential of the "she-economy". Opportunities for social products do not necessarily come from new functional forms, but from a more accurate understanding of users' emotional needs.

This article is from the WeChat official account "Whitecap" (ID: baijingapp), author: Pei Zhengkai,