Is buying an elevator just like buying a car? Yuesheng Elevator has secured its seed round financing, striving to become the "Autohome" in the home elevator industry.
Practitioners with years of experience in the elevator industry have identified the market gap in the hundred-billion-yuan blue ocean, and a vertical service platform built to address full-link pain points in the residential elevator track has been officially launched. The "Yuesheng Tixuan" APP, launched by Beijing Yuesheng Tixuan Technology Co., Ltd., targets the high-growth dividend of the domestic residential elevator market, aiming to fill the market gap of full-lifecycle service platforms for C-end users in China.
Explosive Growth of the Residential Elevator Market, Unresolved Full-Link Pain Points for Users
Driven by both consumption upgrading and the aging society, China's residential elevator market is witnessing explosive growth. According to data from the China Elevator Association and industry research reports, the domestic residential elevator market size is expected to grow from 4.8 billion yuan in 2021 to 18.5 billion yuan in 2026, a nearly threefold increase in five years, with a stable compound annual growth rate of over 20% in the next five years. At present, the number of people aged 60 and above in China has reached 297 million, with the proportion of empty-nesters exceeding 56%, and aging-friendly renovation brings rigid demand for residential elevators. Meanwhile, the pre-installation rate of elevators in new high-end villas has reached 68.5%, and the number of high-net-worth households in China has doubled. Residential elevators have transformed from an optional configuration to a standard configuration for high-end residential properties. In addition, the penetration rate of permanent magnet synchronous technology has exceeded 60%, and the improvement of the localization rate of core components has pushed the price of entry-level products below 100,000 yuan, further stimulating the consumption potential of middle-class families.
However, behind the rapid expansion of the residential elevator market, the full-link pain points of users have not been effectively solved for a long time. In the selection stage, information is opaque, there are numerous brands without neutral comparison, and price traps such as hidden price increases after low-price entry occur frequently, making it difficult for ordinary users to distinguish the chaos of reduced configuration. In the installation stage, most teams are temporary outsourced teams, without unified construction and acceptance standards, and unregulated construction tends to damage the house structure. When problems arise, merchants and construction parties shift responsibilities to each other, making it difficult for users to safeguard their rights. In the maintenance stage, users are bound by the original manufacturer's technical encryption, unable to freely choose third-party service providers. The average annual maintenance cost reaches thousands of yuan, and the long-term holding cost far exceeds the initial procurement cost. After some small brands delist, users' equipment is reduced to "scrap" with no way to safeguard their rights. The project founder, who has many years of experience in the elevator industry, found that the essence of user pain points is the lack of a neutral standardized service system and a trustworthy supervision platform in the industry, which has also become the core opportunity for the birth of the Yuesheng Tixuan project.
Four-in-One Service Closed Loop, Building Differentiated Barriers for C-end Vertical Platform
As the only vertical service platform in the domestic market that focuses on C-end residential elevator users, Yuesheng Tixuan has created a four-in-one full-ecosystem service closed loop of "Content + Community + Tool + Transaction", building differentiated first-mover barriers. Different from tool players focusing on B-end work order management, traditional brand manufacturers focusing on hardware sales, and general home furnishing traffic platforms lacking vertical professional capabilities, Yuesheng Tixuan covers the full lifecycle needs of C-end users from selection, installation to maintenance.
At the content level, the platform integrates professional selection guides, in-depth brand reviews and pitfall avoidance strategies to build a neutral decision-making think tank to eliminate information asymmetry. The exclusive "Elevator Owner Circle" is built on the user community, precipitating real usage feedback and maintenance experiences, and establishing trust connections between users. Intelligent tools integrate functions such as VR elevator viewing, online quotation, AI elevator selection, and qualification query to lower the threshold for professional decision-making. Transaction services integrate new elevator sales, standardized maintenance and original accessory malls to establish a full-process transparent guarantee system. Through the collaboration of the four modules, Yuesheng Tixuan converts complex industry parameters into intuitive experiences, providing users with full-process professional support from cognition, decision-making to purchase and usage.
Support by Diversified Profit Models, Three-Stage Planning Aims to Become the Top Entry in the Industry
In terms of business model, Yuesheng Tixuan draws on the experience of mature vertical platforms such as Autohome, and designs a diversified revenue structure oriented to transactions, services and software. The platform's revenue covers four major sectors: new elevator transaction commission, merchant membership annual fee, maintenance transaction commission and accessory transaction profit. Among them, the new elevator transaction commission standard is 4% to 8%, the maintenance transaction commission is 10% to 15%, the merchant membership fee is charged at 5,000 to 10,000 yuan per year according to the service level, and the accessory mall adopts a 70/30 revenue sharing model between the platform and merchants. The diversified revenue structure ensures that the platform has healthy and sustainable profitability in the process of user scale growth.
From the perspective of market development, the domestic residential elevator market is still in the blue ocean stage of rapid growth, and the compound annual growth rate of over 20% provides sufficient growth space for vertical platforms. There are no direct competitors in the current track, with obvious first-mover advantages. Yuesheng Tixuan targets high-net-worth decision-making groups aged 30 to 40, and plans to acquire precise users through Douyin and Baidu keyword placement after launch. According to the plan, after the project goes online, the first step is to complete the settlement of Beijing regional agents and validate the core business model; within one year, complete the platform construction, accumulate core users and high-quality merchant resources, and complete the cold start closed loop; within two years, achieve exponential growth in user scale, open up the complete transaction link, and establish a standardized maintenance cooperation network in core cities; within three to five years, complete the merchant settlement and transaction layout in the core economic belts of Beijing-Tianjin-Hebei, Yangtze River Delta and Pearl River Delta; in the long run, gradually expand the accessory mall and financial installment services, sink into the third- and fourth-tier cities and county-level markets, build a full industrial chain ecosystem, and eventually become an authoritative entry in the residential elevator field.
The project was officially launched in 2026. At present, the core team consists of 2 senior practitioners with deep experience in the elevator industry, paired with professional APP development engineers, and is in the product development stage. Currently, Yuesheng Tixuan is seeking 2 million yuan in seed round financing, offering 20% of the company's equity. The funds will be mainly used for product R&D and MVP development, market research and core team recruitment. It plans to complete the APP prototype development and launch within 6 months, acquire seed users and complete core partner recruitment. The project founder said that years of deep involvement in the industry have allowed the team to have a personal understanding of the track's pain points, and further confirmed the industry value of a neutral professional service platform. It hopes to reshape the trust system of the residential elevator industry through Yuesheng Tixuan, so that every family can enjoy safe and convenient vertical transportation.