China AI Startups: From Introduced to Understood.

There are numerous projects, but few are truly easy to understand at first glance

What is lacking today is not startup projects. New products, new technologies, new brands and new models emerge every day. For investors, industrial players and potential customers, the more information there is, the higher the cost of screening. What they really need to judge is never how passionate your presentation is, but several more solid questions: Does the problem really exist? Why do customers have to choose you instead of others? To what stage has the product been verified? Compared with existing solutions on the market, is the difference easy to understand? What makes the team capable of making this happen?

In reality, many teams do not lack content, but their content is scattered everywhere. Technical details are buried in piles of parameters, customer cases are hidden in chat records, progress updates are written in internal weekly reports, and business logic only exists in the founder's mind. When they introduce their projects to external parties, they either go too deep into technical details or only talk about grand visions, but fail to make the project easy to understand in one go.

Some projects devote most of their space to technical details without clarifying their business value; some already have paying customers, but cannot piece together a complete business closed loop in their materials; others have actually achieved phased progress, but due to the lack of a public, restrained and professional presentation, it is difficult for people outside the industry to build a clear perception of them. There is a gap between value and presentation that is very hard for teams to cross on their own. What "Project Recommendation" does is to shorten this gap: we do not help you make up a more sensational story, but sort out the existing products, customers, progress and judgments into content that conforms to the industry's reading habits.

Free project submission link:https://36kr.com/seek-report-new 

Contact email for 36Kr Project Recommendation: aireport@36kr.com

A structured submission is far more important than writing an article from scratch

It is never easy to introduce your project to outsiders for the first time. What the internal team takes for granted as "it goes without saying" lacks the necessary background for people who are exposed to the project for the first time. As a result, the presentation materials get longer and longer, while the key points become more and more blurred.

For this reason, "Project Recommendation" turns the submission process into structured interviews, instead of asking you to submit a themed essay. The project party answers questions around key issues including basic enterprise information, products and services, target customers, industry market, business model, competitive advantages and development stage. We will first get all the real facts on the table before polishing the presentation.

Then AI participates in information sorting and draft generation to reduce the time cost of the first public presentation. But AI is not the end of the process. The project content still needs to go through manual review. Because the core of a project introduction is not rhetorical flourishes, but authenticity, logic and information value. AI is good at processing massive amounts of information, sorting out structures and improving efficiency; editors are responsible for controlling the content boundary and guaranteeing basic quality. With the combination of the two, the project party can complete a relatively complete public presentation at lower communication costs. The final output is not a simple self-introduction, but project content that allows external readers to quickly build a clear perception: who you are, what problem you are solving, how far you have gone, and why you deserve attention now.

A piece of project content can become a long-term asset

Many startups repeat the same thing at different stages: sending BPs to investors, introducing products to customers, sending materials to industrial players, and explaining their models to partners. They have to reorganize their language every time. If the enterprise already has a set of relatively complete content that can withstand public reading, all these communications will be much easier. Investors can build basic judgments in advance, FAs can cite public information when introducing projects, and parks, incubators and industrial service institutions do not have to rely solely on oral transmission when recommending projects to external parties.

This is especially important for early-stage companies that are still building their brands. Market perception does not only come from advertising placements. A clear industry presentation and a piece of project content that can be understood by external parties also help accumulate trust. Therefore, what "Project Recommendation" solves is not the question of "whether to publish an article today", but helping the project gradually form its own public content assets. This asset will grow with the company. It serves as pre-reading material during financing, a business instruction manual during recruitment, and a background page when negotiating cooperation. Clarity itself is a competitive advantage.

Now, submit your project to 36Kr

If you are starting a business, or serving a group of noteworthy startup projects, no matter you are the project party, an FA, an investment institution, a park, an incubator or an industrial service institution, you can submit your project through the "Project Recommendation" section on 36Kr.

After the review of project information, projects that meet the content requirements will enter the subsequent content production and release process.

If your project already has products, customers, technical accumulation and business progress, or you are verifying a new industry opportunity, then now may be the right time to introduce it seriously to more people.

Free project submission link:https://36kr.com/seek-report-new 

Contact email for 36Kr Project Recommendation: aireport@36kr.com

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Let the project introduce itself clearly first.

As for how far it can go, let the market give the answer.