From user decision-making to Agent participation, Zhidemai Technology shares new brand operation topics in the AI era

From June 16th to 17th, the 36Kr WAVES 2026 New Wave Conference was held in Guangzhou. On the 17th, Zhu Yue, a Marketing FDE (Forward Deployed Engineer) from SMZDM Technology, was invited to attend and deliver a keynote speech. Combining the company's front - line practices in AI consumer services and brand marketing scenarios, he shared the changes in the consumer decision - making chain in the Agent era and how brands can be more accurately seen, understood, and selected by AI in this environment.

As an important annual science and technology innovation event under 36Kr, the WAVES New Wave Conference brings together entrepreneurs, investment institutions, and industry representatives to exchange ideas around cutting - edge topics such as AI, robotics, new consumption, and going global. As a Marketing FDE at SMZDM Technology, Zhu Yue has long been involved in the implementation of AI products in brand marketing, consumer decision - making, and Agent ecosystem scenarios, continuously promoting the integration of consumer service capabilities and AI application scenarios. It is reported that Marketing FDE is a new type of marketing expert role proposed by SMZDM Technology for the AI era, which connects technological capabilities, consumer scenarios, and brand needs, and promotes the practical application of AI capabilities in brand management.

At this conference, Zhu Yue delivered a speech titled "Your Next Customer May Not Be Human". He pointed out that high - decision - cost consumer scenarios are becoming the first areas for Agents to enter. In the past, consumers had to complete searches, price comparisons, and information verification on their own. Now, more and more needs are being handed over to Agents in the form of conversations and task commissions. Agents complete information retrieval, product comparisons, and preliminary screenings, and then present the results to consumers for final decisions.

Zhu Yue said that this change is not simply changing the search box into a dialog box, but a reconstruction of the role division in the consumer chain. When information screening, fact verification, and even some execution links start to be undertaken by Agents, AI is also moving from an information entry point to a decision - making entry point. Correspondingly, brand competition is no longer limited to the level of traffic and exposure, but extends to the level of cognition and trust. For brands, how to ensure that their information is accurately discovered, correctly understood, and effectively cited is becoming a new issue in the AI era.

Regarding this change, Zhu Yue introduced the "Value Matrix" omnichannel content visibility matrix recently launched by SMZDM Technology. This product focuses on core cognitive fields such as traditional media, social platforms, and AI platforms, integrating six capabilities: Monitor, Audience, Topics, Reputation, Insights, and eXecution. Through a unified analysis framework, it helps brands identify real user problems, verify brand fact expressions, discover cross - channel cognitive biases, and promote content repair, effect retesting, and asset precipitation, enabling brands to more comprehensively observe content dissemination, word - of - mouth changes, and AI recommendation performance.

What supports this capability system is the long - term accumulated consumer decision - making data and semantic understanding ability of SMZDM Technology. In the past 16 years, SMZDM Technology has continuously connected consumers and brands, accumulating a product database of one billion levels and a consumer content database of 20 billion levels. Through its core product "SMZDM", the AI shopping butler "Zhang Dama", the AI ecosystem infrastructure "Haina" MCP Server, and intelligent marketing services, it has continuously observed the entire process of users from asking questions, comparing information, verifying content to making decisions. The data accumulation and AI capability practice based on real consumer decision - making scenarios provide important support for the Value Matrix to build an omnichannel content visibility analysis system.

Meanwhile, the consumer decision - making ability of SMZDM Technology is accelerating its integration into the AI ecosystem and is being increasingly called by large models, Agents, and intelligent terminals. Relying on the "Haina" MCP Server, SMZDM Technology has established connections with more than 40 mainstream large - model products, Agents, and intelligent terminals, covering multiple leading large - model platforms and core application entrances, and continuously providing consumer decision - making service capabilities such as consumer content, product facts, and price word - of - mouth to the external ecosystem. In the first quarter of 2026, its content output reached 1.07 billion times, a 225.43% increase compared to the fourth quarter of 2025. In cooperation with several domestic large models, the total number of received Queries in May reached 180 million, and the number of output product cards reached 500 million. The continuously growing call volume indicates that Agents are becoming an important new entry point for consumer information acquisition and decision - making.

Zhu Yue believes that brand building in the AI era is not simply increasing the quantity of content or obtaining recommendations through keyword stacking. Instead, it is about reducing information noise, improving information quality, establishing credible cognition with real facts, and continuously improving the brand fact and evidence system so that the brand can be quoted, verified, and repeated by machines. "Agents will become increasingly important participants in consumer decision - making. For brands, those who can establish cognitive management capabilities for the AI era earlier will have a better chance of entering the core position of the future consumer decision - making chain."

In the future, SMZDM Technology will continue to deepen its capability building around "AI + consumption". Relying on its product and ecosystem capabilities, it will enable consumers to obtain more efficient consumer decision - making support at the new AI entry point, and also help brands establish credible expressions that can be discovered, verified, and cited in the AI era. SMZDM Technology will also continue to build consumer service infrastructure for the Agent era, promoting consumer decision - making from information availability to more accurate understanding, more credible judgment, and more efficient selection, and driving consumer progress with technology.