The Dragon Brand Craftsman Care Program has officially launched, directly addressing the dual pain points in the home decoration industry.
The domestic home improvement industry has now entered a development stage where the renovation of existing housing and the quality upgrade of new housing go hand in hand. Residents' housing needs have shifted from "having a place to live" to "living in a good house" comprehensively. The national strategy of building "good houses" has also put forward higher and more refined requirements for the entire industrial chain. However, the two core bottlenecks of products and talents that have long existed in the industry have always restricted the implementation efficiency of high - quality housing.
On the product side, most building material brands still mainly focus on single - product sales. They lack a whole - house integrated system solution and have difficulty adapting to the climate differences between the north and the south and the construction requirements of multiple scenarios. In the southern rainy season, walls get moldy and ceilings deform. In the north, large temperature differences cause cracks in wall joints. Coupled with the cumulative effect of environmental protection risks of auxiliary materials, common housing problems keep recurring. At the same time, the construction process of traditional materials is cumbersome and highly dependent on the personal experience of craftsmen. Human errors can easily lead to later rework, increasing the time and economic costs for homeowners.
On the craftsman side, as the ultimate executors of quality delivery, front - line construction workers' professional values have been underestimated for a long time. The occupational health risks such as dust exposure and chemical contact caused by long - term work in enclosed spaces lack regular protection. The popularization channels for new processes and materials are not smooth. In addition, the imperfect professional certification system and narrow growth channels have led to a low willingness of the new generation to enter the industry and aggravated the shortage of senior craftsmen, which has become the core shortcoming of the standardized delivery of home improvement quality.
Based on in - depth insights into the industry pain points, on June 16th, the "New - Generation Long Brand Good House, Good Craftsman" Long Brand Good House Craftsman Care Press Conference was held at the Ministry of Housing and Urban - Rural Development's Good House Technology Exhibition. Two core actions were implemented simultaneously: Long Brand grandly launched the China Red Nine - piece Set Whole - scene System Solution, which systematically solves the chronic problems of home improvement from the material end; it also officially launched the Long Brand Craftsman Care Project, making up for the industry's development shortcoming from the talent end. With the dual - wheel model of "good materials + good craftsmen", a new ecological system for housing construction suitable for the "good house" era is being established.
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Addressing the long - standing problems in the home improvement industry, such as fragmented home improvement materials, non - unified construction standards, and frequent occurrence of common housing problems, Long Brand's China Red Nine - piece Set completely breaks away from the patching - style thinking of single building materials. With a whole - house integrated system solution, it fully complies with the Ministry of Housing and Urban - Rural Development's authoritative housing standards of "Six Nos, Six Protections, Three Savings, and Three Requirements", forming a complete quality closed - loop from the base layer to the surface layer.
Based on the "Six Nos" standards, it eradicates high - frequency housing problems. Relying on a complete system construction logic, it specifically solves six common home improvement problems, namely, no cracks, no mold, no deformation, no hollowing, no falling off, and no odor on the walls. It can adapt to different climate environments in the north and the south, achieving integrated prevention and control from material formulation to construction technology and breaking the vicious cycle of "repair - break - repair".
Implementing the "Six Protections" system, it builds a whole - house safety defense line. It integrates six protection capabilities, including fire prevention, collision prevention, moisture prevention, sound insulation, crack prevention, and deformation prevention, taking into account both home safety and living comfort. It effectively improves daily housing problems such as ceiling noise and wall damage caused by collisions, covering the safety needs of all scenarios in family life.
Realizing the value of "Three Savings", it reduces the full - link cost of decoration. Relying on the prefabricated standardized construction technology, it simplifies the on - site construction process, reduces the on - site material storage space, and significantly reduces the probability of rework caused by human errors, helping homeowners achieve the decoration goals of being worry - free, space - saving, and cost - saving, and effectively compressing the overall decoration cycle.
Adhering to the "Three Requirements" concept, it meets the human - oriented housing needs. All products in the series adhere to the core advantage of zero formaldehyde addition, taking into account both practicality and high - quality design. At the same time, the on - site construction experience is incorporated into the product R & D logic, considering both the homeowners' living health and the front - line craftsmen's work experience.
Different from the R & D logic of traditional building materials that only target homeowners and ignore the construction end, Long Brand's China Red Nine - piece Set is also designed to be construction - friendly: the entire system of products has stronger compatibility and higher construction adaptability, greatly simplifying complex processes and reducing the operation threshold. At the same time, the brand provides exclusive construction tools and special process training, unifying the national construction standards, helping craftsmen shorten the construction cycle, reduce rework losses, and effectively achieve quality improvement, efficiency increase, income growth, and empowerment, bridging the last mile from "good products" to "good construction".
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In addition to achieving a technological breakthrough on the product side, Long Brand Group, based on its responsibility as a central enterprise, directly addresses the industry pain points of home improvement craftsmen, such as "no health protection, no skill improvement, and no professional dignity". It officially launched the Long Brand Craftsman Care Project, building a three - in - one closed - loop care system of "health protection + skill improvement + online service", filling the gap in the systematic care for front - line craftsmen in the decoration industry.
As a leading central enterprise in the building materials industry, Beixin Building Materials has always practiced the core concept of "investing in people". Relying on the Beixin Swift | Anju Preferred Civil Construction Core Platform and the Beixin Swift Seiko Academy, it promotes the industry's development in a positive direction from multiple dimensions.
Focusing on occupational health risks, the project implements hierarchical protection measures: for craftsmen's families facing major health problems, it provides one - to - one special warm - hearted assistance; it regularly holds a craftsman health festival every year, offering free full - staff physical examinations and distributing professional construction protective equipment to reduce construction - related health risks at the hardware level; at the same time, it conducts national touring lectures on occupational health science popularization, popularizing professional knowledge such as dust protection and safe operation of chemicals to enhance craftsmen's self - protection awareness.
Addressing the problems of industry talent shortage and skill iteration, Long Brand collaborates with authoritative institutions such as the China Interior Decoration Association to build a standardized craftsman training and professional certification system. It regularly conducts practical training on new processes and materials, helping senior craftsmen quickly adapt to new industry trends such as prefabricated decoration and whole - house system construction; at the same time, it helps to improve the industry standard for craftsman training, promotes the establishment of a unified skill evaluation system, enhances the professional value of craftsmen, and promotes the upgrading of the home improvement construction team towards professionalism and standardization.
In addition, Long Brand has also launched a craftsman service mini - program, integrating full - function services such as a product database, free online skill courses, offline store queries, point - based welfare redemption, and one - click application for care projects. Breaking through time and space limitations, it allows craftsmen to learn, seek help, and enjoy exclusive benefits anytime and anywhere, building a digital bridge for long - term communication between the brand and craftsmen.
Qin Zhanxue, the president of the China Building Materials Circulation Association, said that the development of the building materials industry has always been in sync with national development and people's well - being. Building materials innovation determines the upper limit of housing quality, and the strength of craftsmen determines the bottom line of quality delivery. Long Brand's simultaneous efforts in product innovation and craftsman cultivation have made up for the two shortcomings of the industry's product standard system and talent training mechanism, providing a benchmark path for the transformation and upgrading of the building materials and home improvement industry.
Wang Dongming, the vice - president and secretary - general of the China Interior Decoration Association, believes that in the context of the construction of "good houses", the home improvement industry has fully entered the stage of quality competition, and it is urgent to promote craftsman skill training and professional certification. In the future, the association will cooperate with leading enterprises such as Long Brand to jointly build an integrated craftsman cultivation and evaluation system, based on high - quality materials and supported by exquisite craftsmanship, to jointly promote the high - quality development of the home improvement industry.
In the era of existing housing, the transformation of the home improvement industry towards refinement is an inevitable trend. High - quality material systems and high - quality craftsmen teams are indispensable. Long Brand builds the foundation for quality through product innovation and unites the industry's hearts through humanistic care. The two are moving in the same direction, achieving symbiosis and win - win results, and promoting the transformation of the "good house" concept from an industry standard to the real living experience of thousands of families.