Offizieller Start des „Longpai Handwerker Fürsorge-Programms“ – Gezielte Lösung der beiden zentralen Problemstellen in der Heimwerker- und Renovierungsbranche

Currently, the Chinese interior decoration industry is in a development phase where the renovation of existing apartments and the quality improvement of new buildings are progressing in parallel. The housing needs of the population have shifted from mere "housing provision" to "living in good houses." The national strategy for building "good houses" also places higher requirements on the finesse of the entire industry chain. However, the two core bottlenecks in the industry, namely products and personnel, have long hindered the efficiency of implementing high - quality living environments.

In terms of product offerings, most building material brands still mainly sell individual products. There is a lack of holistic system solutions for the entire apartment, making it difficult to meet the climatic differences between the north and the south and the requirements of different construction site scenarios. In the southern region, the walls tend to develop mold during the rainy season and the ceilings tend to deform. In the north, large temperature fluctuations lead to cracks in the wall joints. Additionally, the cumulative effect of the environmental risks of auxiliary materials causes common housing problems to occur repeatedly. At the same time, the construction procedures of traditional materials are complicated and highly dependent on the personal experience of craftsmen. Human errors can easily lead to late rework, increasing the time and economic costs for homeowners.

For the craftsmen, who are the final implementers of quality delivery, their professional value has long been underestimated. There is a lack of standardized safeguards for occupational health risks such as exposure to dust and chemicals when working in enclosed spaces. The dissemination of new technologies and materials is hindered. Moreover, the professional certification system is incomplete and career paths are narrow, resulting in low curiosity among young people to enter the industry and an increasing gap between experienced craftsmen and new talents. This is the core weakness in the standardized delivery of interior decoration quality.

Based on a deep understanding of the industry problems, on June 16th, the press conference "The New Generation of Longpai's Good Houses and Good Craftsmen" for the care of Longpai's craftsmen was held at the "Good Houses" technology exhibition of the Ministry of Housing and Urban - Rural Development. At the same time, two core measures were implemented: The Longpai China Red Nine - Piece System Solution for all scenarios was grandly introduced to systematically solve the persistent problems of interior decoration on the material side. The Longpai Craftsman Care Project was officially launched to fill the gaps in the industry development on the personnel side. With the two - wheel model of "good materials + good craftsmen", a new ecosystem for housing construction is created, which is in line with the era of "good houses".

01

In the face of the fragmented interior decoration materials, inconsistent construction standards, and frequent housing problems in the industry, the Longpai China Red Nine - Piece Solution completely breaks away from the repair - oriented thinking of individual building materials. With a holistic system solution for the entire apartment, it fully meets the authoritative housing standards of the Ministry of Housing and Urban - Rural Development, "Six Noes, Six Protections, Three Savings, Three Requirements", and forms a complete quality loop from the base layer to the surface.

Based on the "Six Noes" standards, common housing problems are completely solved. Thanks to the complete system construction logic, six common problems in interior decoration are specifically addressed: no cracks in the walls, no mold, no deformation, no hollow sound, no falling off, and no odors. The solution is adapted to different climate zones in the north and the south, and comprehensive prevention and control are realized from the material formula to the construction technology to break the vicious cycle of "repair, then damage again, repair again".

By implementing the "Six Protections" system, a holistic safety barrier for the apartment is established. The six protection functions of fire, shock, moisture, sound, crack, and deformation are integrated to consider both household safety and living comfort. Common daily housing problems such as ceiling noise and wall damage from shocks are effectively improved, and the safety needs in all household life scenarios are covered.

The "Three Savings" value is realized to reduce the overall costs in the renovation process. Thanks to the pre - fabricated standardized construction technology, on - site construction procedures are simplified, the on - site space for material storage is reduced, and at the same time, the probability of rework due to human errors is greatly reduced. This helps homeowners achieve their renovation goals of burden - reduction, space - saving, and cost - saving, and effectively shortens the overall renovation duration.

The "Three Requirements" concept is adhered to in order to meet human housing needs. All products in the series adhere to the core advantage of zero formaldehyde addition, considering both practicality and high - quality design. At the same time, construction operation experience is incorporated into product development to consider both the housing health of homeowners and the on - site work experience of craftsmen.

In contrast to traditional product development, which only targets homeowners and neglects the construction operation side, the Longpai China Red Nine - Piece Solution also has a construction - operation - friendly design. The entire system product is more compatible and better adapted to construction operation requirements, greatly simplifying complex procedures and lowering the operation threshold. At the same time, the brand offers special building material tools and special technical trainings to unify national construction standards. This helps craftsmen shorten the construction duration, reduce rework, and actually improve quality and efficiency and increase income, bridging the last mile from "good products" to "good construction execution".

02

In addition to the technological breakthrough on the product side, as a state - owned enterprise, the Longpai Group has taken on its responsibility and addressed the industry problems of interior decoration craftsmen such as "no health protection, no ability improvement, no professional prestige". The Longpai Craftsman Care Project was officially launched to build a three - part closed - loop care system of "Health Protection + Ability Improvement + Online Service" and fill the gap in the systematic care of craftsmen in the decoration industry.

As a leading state - owned enterprise in the building material industry, Beixin Building Materials always adheres to the core idea of "Investment in People". With the core platform Beixin Swallow | Anju Preferred for the private construction industry and the Beixin Swallow Seiko Academy, the industry is developed in a positive direction in multiple dimensions.

Focusing on occupational health risks, safeguard measures are implemented at different levels: For craftsman families facing serious health problems, individual special warmth - wing assistance is offered. Every year, a regular Craftsman Health Festival is held, where free full - body examinations and professional building material protective clothing are distributed to reduce occupational health risks at the hardware level. At the same time, occupational health science events are held nationwide to spread professional knowledge such as dust protection and safe handling of chemicals and improve the self - protection awareness of craftsmen.

In the face of the gap in the professional talent pool and the difficulties in ability upgrading in the industry, Longpai has cooperated with authoritative organizations such as the China Interior Decoration Association to build a standardized craftsman training system and a professional certification system. Regular practical trainings on new technologies and materials are carried out to help experienced craftsmen quickly adapt to new industry trends such as pre - fabricated renovation and holistic system construction. At the same time, the improvement of the standards for craftsman training in the industry is supported to promote the establishment of a unified ability evaluation system, increase the professional value of craftsmen, and develop interior decoration workers in the direction of professionalism and standardization.

In addition, Longpai has also launched a Craftsman Service App, which integrates all functions such as a product information archive, free online professional courses, the search for offline stores, the redemption of point rewards, and one - click registration for the care project. This overcomes the time and space limitations, allowing craftsmen to learn, seek help, and enjoy exclusive benefits anytime and anywhere. A digital bridgehead for long - term communication between the brand and craftsmen is established.

Qin Zhanxue, President of the China Building Materials Circulation Association, said that the development of the building material industry is always in line with national development and the well - being of the population. Innovation in the building material industry determines the upper limit of housing quality, while the abilities of craftsmen determine the lower limit of quality delivery. Longpai focuses on both product innovation and craftsman training to fill the two gaps in the industry product standard system and the professional talent training system. This provides a referable guide for the restructuring and upgrading of the building material and interior decoration industries.

Wang Dongming, Vice - President and General Secretary of the China Interior Decoration Association, said that in the context of building "good houses", the interior decoration industry has completely entered the stage of quality competition. Promoting craftsman training and professional certification is urgently needed. The association will cooperate with leading enterprises such as Longpai in the future to build an integrated craftsman training system and evaluation system. With high - quality materials as the foundation and excellent technology as the wings, the interior decoration industry will be jointly promoted towards high - quality development.

In the era of existing apartments, the transformation of the interior decoration industry towards finesse is an inevitable trend. High - quality material systems and qualified craftsman teams are both indispensable. Longpai strengthens quality through product innovation and unites the industry with human care. Both complement each other and create a win - win scenario to translate the "good houses" from an industry standard into the actual living experiences of millions of households.