Digital twin real-scene map online shopping, Bingle Hi-Seek financing pending attention

It is estimated that the scale of the domestic local life service market will exceed 30 trillion yuan in 2026. The demand for digital transformation of street-side physical stores has exploded, but the existing platforms in the industry generally have pain points such as fragmented experiences, merchant involution, and disconnection between online and offline. The startup project Bing Le Hai has created a real-scene twin immersive mobile shopping platform, with an original dual model of map-based shopping + user incentives, directly addressing the pain points of both consumers and offline merchants. At present, the project has completed a 300,000-yuan seed round of financing. The team has completed a full set of product plans, business models, and implementation plans. However, the existing funds are insufficient to support the development of the map engine, product R & D, and the cold start of the market. The project has not been able to complete the product launch. The team hopes to use the 36Kr platform for exposure to connect with industrial resources and a new round of financing to promote the implementation of the community business digitalization plan.

1. There are structural pain points in the trillion-scale local life track, and the new mobile shopping model has a rigid demand market

Currently, the street-side business in communities is in a critical period of digital transformation. The traditional shopping model, mainstream local life platforms, and navigation tools all have insurmountable supply - demand fragmentation problems, and the industry gap is clearly visible.

From the consumer side, offline shopping has high costs and opaque information: users cannot view the business status and promotional activities of stores in real - time. They rely on blind offline searching to find stores, and there is a lack of visual street navigation tools. The shopping efficiency is low, and the experience is fragmented. Online platforms only focus on group - buying transactions, lacking a real - street scene and unable to restore the exploratory nature of "shopping".

From the offline merchant side, small and medium - sized street - side stores have a serious lack of digital capabilities: customer acquisition only relies on natural customer flow. The marketing costs of flyers and offline activities are high, and the conversion data cannot be tracked. There is a lack of one - stop online store management tools, and membership, activities, and evaluations are scattered. Merchants who settle on platforms such as Meituan and Dianping are long - term involved in price wars and have difficulty in accumulating their own private domain traffic.

At the market level, multiple favorable factors support the explosion of the track: First, the local life service market will reach a scale of 30 trillion yuan in 2026, and street - side retail, catering, and life services account for the core incremental growth. Second, the technologies of 5G, digital twin, and real - scene maps are mature, supporting the implementation of an immersive online shopping experience. Third, the state continues to promote the integration of smart cities and the digital real economy, and policies continue to support the digital infrastructure of community business.

Existing market participants all have obvious shortcomings: Traditional map apps only solve point - to - point navigation and do not have a closed - loop of business display, marketing, and transactions. Local life platforms focus on low - price group - buying, lacking a real - street shopping scene and forcing merchants to continue to offer discounts. There is currently no dedicated digital underlying tool for entire streets and complete communities in the market. Bing Le Hai's model of "one street map + full - format service platform" accurately fills the gap in the track.

2. Bing Le Hai: A digital twin real - scene shopping platform that reconstructs the connection between offline stores and people flow

Bing Le Hai positions itself as a dedicated digital base for urban street - side stores. With the core product concept of "shopping on the mobile phone without leaving home and getting surrounding life services in 5 minutes", it provides a complete digital solution for cities, consumers, and merchants.

For cities: Build a smart business infrastructure for streets, with the core of "one street, one real - scene map, and a set of digital merchant ledgers", to help cities and communities achieve refined management and activate the economic vitality of street - side stores.

For consumers: Create an immersive online shopping experience, replicating offline streets in a 1:1 real - scene. Integrate store panoramas, business hours, discounts, and user evaluations, and match with functions such as intelligent search, route planning, and in - store navigation. At the same time, launch a "earn while shopping" gold coin incentive system. Users can obtain gold coins by signing in, visiting stores, sharing, and participating in store activities, which can be exchanged for vouchers, memberships, and physical gifts, increasing users' willingness to actively explore surrounding stores.

For merchants: Provide a low - cost digital one - stop tool. Free basic settlement lowers the threshold for small and medium - sized merchants. VIP value - added services include online store decoration, search ranking optimization, business data insight, and precise surrounding traffic push, to build a self - owned online position for merchants and get out of price involution to accumulate private domain customer groups.

Relying on the digital twin real - scene map technology, the platform connects the entire closed - loop of online browsing, online consultation, reservation and queuing, QR code payment, and offline store visits. Different from the single transaction attribute of traditional platforms, it returns to the core scenario of "shopping and exploration", forming a differentiated competitive barrier. Compared with navigation apps, Bing Le Hai focuses on the business scenario rather than the route. Compared with group - buying platforms, the platform focuses on store brand display and long - term operation rather than short - term low - price customer attraction. The exclusive real - scene street data and scene - based user mentality constitute a core moat that is difficult to replicate.

3. A complete and sustainable business model plan, implementing the national market in three steps

The team has built a diversified profit system, which can achieve a win - win situation for users, merchants, and the platform, with a stable and sustainable income structure:

Merchant hierarchical value - added service fees: Basic settlement is permanently free. VIP stores are charged a monthly subscription fee, providing advanced functions such as data dashboards, store top - ranking, and panoramic display.

Precise marketing advertising revenue sharing: Based on users' geographical locations and consumption preferences, store coupons are pushed, using the CPS verification revenue - sharing model, and the advertising effect can be quantified.

Online transaction commissions: A low - proportion transaction commission is extracted from reservations, in - store payments, and online orders, relying on high - frequency community consumption to form a long - term and stable cash flow.

The project implementation plan is divided into three stages and advanced steadily:

Stage 1: MVP verification: Select a pilot in the core business district of a city, complete product development, and cold - start the first batch of merchants and seed users.

Stage 2: Regional replication: Cover all major urban areas with a mature model, build a regional operation team, and form a bilateral network effect.

Stage 3: National layout: Build a leading digital platform for street - side stores in China, expand full - category life services, and open the ecosystem to connect with upstream and downstream industrial resources.

4. Only 300,000 yuan in seed - round financing has been obtained, and the product is stagnant due to a funding gap. Urgently needs to connect with industry resources

The core team of the project has 10 years of experience in the implementation of smart community business, and has completely completed the product prototype plan, business calculation, competitor analysis, and urban implementation path planning. At this stage, only a small - scale seed - round financing of 300,000 yuan has been completed, and the funds are completely insufficient to support the project implementation.

According to the preliminary calculation, the project needs 3 million yuan for complete implementation, and the fund allocation plan is clear: 40% is used for map engine R & D and product iteration; 30% is used for market promotion, merchant expansion, and seed user acquisition; 20% is used for recruiting core technical and operational talents; 10% is used as an operational risk reserve fund.

The existing 300,000 - yuan seed funds can only cover the preliminary plan research and basic design, and cannot be invested in real - scene map development, APP development, market placement, and team expansion. The product development work has come to a complete standstill, unable to conduct online testing, unable to connect with merchants and users, and the mature business model and the innovative plan for the trillion - scale track cannot be verified for the time being. Currently, 500 physical stores have been surveyed, and 80% of the merchants are willing to participate in the Bing Le Hai project, and 2 merchants have indicated that they can join the MVP experiment after the product is launched. 20% of the merchants are cautious. Among the 200 residents surveyed in the Wansheng Sunshine City Community in Bijie, 152 residents said they would accept it, and the remaining residents said they would wait and see.

The current core demand of the team: Through the 36Kr platform, expose to venture capital institutions and local life industry players, connect with angel - round financing, and at the same time seek industrial cooperation with urban business districts, physical merchants, and map technology enterprises to make up for the funding gap and promote the official launch of the first domestic immersive mobile shopping platform. 

5. The team and the project vision

Chen Honghai, the project leader, has been deeply involved in the field of smart community digitalization for ten years and has a profound understanding of the operational pain points of offline merchants and the needs of urban smart construction. The core members of the team cover the entire chain of technology development, local operation, and business marketing, and have dual experience in offline physical resource integration and online platform construction.

The long - term vision of Bing Le Hai: Build the first domestic mobile shopping platform, help 500 million residents achieve online immersive shopping and earn while shopping, assist tens of millions of offline physical stores in completing digital transformation, connect the online digital scene with the offline real economy, and build a new community business ecosystem.

This project has a unique track - innovative model, a clear profit logic, and a trillion - scale market space. However, limited by the small - scale seed - round funds, the product has been unable to be launched for a long time, and the development of the startup project has stagnated. It is hoped that 36Kr will conduct in - depth reports on the Bing Le Hai project, convey the project value to the venture capital industry and the local life industry, help the team connect with financing and industrial cooperation resources, promote the implementation of the new digital infrastructure for community street - side stores, and provide a new solution for the digital transformation of the real economy.