36Kr Exclusive | Having Secured Over Ten Million in Financing, "Rhythm Beats" Leverages Concert Tickets to Tap into the Hundred-Billion Cross-City Concert-Watching Market

36Kr learned that "Rhythm Beats" has recently completed a new round of financing exceeding tens of millions of yuan. Led by Sky Workshop Venture Capital Fund, its post - investment valuation reached hundreds of millions of yuan.

Founded in 2025, "Rhythm Beats" is a technology - based cultural and tourism service enterprise that provides users with a full consumption scenario for cross - city performances. The company focuses on the vertical field of "travel for performances". With the concept of "making a ticket a playground in a city", it has built an AI performance itinerary steward for C - end users.

Relying on the ecological resources and market - oriented cooperation behind the group, Rhythm Beats has completed the access of multi - dimensional supplies such as performance tickets, hospitality, transportation, catering, and derivatives. Through AI and big data model training, it integrates performance resources and cultural and tourism resources to develop a one - stop customized performance itinerary steward product.

The funds from this round will be mainly used for the R & D of the AI performance itinerary steward product, the training of the industry's large - scale model, the deepening of the full - domain supply chain, and market promotion.

The hotter cross - city performances become, the more obvious users' pain points are

In recent years, the domestic live performance market has continued to heat up, and cross - city performances have become the norm.

Data from the China Association of Performing Arts shows that in 2025, the box office of large - scale commercial performances in China exceeded 32.4 billion yuan. The proportion of cross - city audiences generally exceeded 60%, and the proportion of out - of - town audiences for popular shows even reached 90%. The driving ratio of a single large - scale performance to transportation, accommodation, catering, and local consumption can reach 1:6.85, and the annual related consumption scale driven by performances exceeded 220 billion yuan.

On the other side of the rapid market growth is the obvious lag in the industry's supply capacity. The Rhythm Beats team found in long - term market observation that users' current travel for performances is troubled by a series of inefficient, fragmented, and uncertain processes: To watch a performance smoothly, users usually need to grab tickets on ticketing platforms, identify tickets on secondary channels, compare prices and book hotels on OTA platforms, make travel plans on social platforms, and queue up to take a taxi after the show. The entire preparation process takes an average of 3 - 4 hours. Even so, they may still face problems such as untrustworthy ticket sources, unreasonable distances between hotels and venues, chaotic itinerary connections, and no guarantee of performance during peak seasons.

"It's no longer a matter of insufficient information, but too much, too messy, and too scattered information," said Luo Zhao, the person in charge of Rhythm Beats. "What users need is not more platforms, more products, or more choices, but lower decision - making costs, higher execution efficiency, and more certain service results."

Especially as the post - 95s and post - 00s have become the main force in watching performances, they attach more and more importance to convenience and are willing to pay for efficiency, experience, and certainty. This has also become the core logic for Rhythm Beats to be established and enter the market.

Traditional ticketing platforms only sell tickets and are not responsible for travel and experience; comprehensive travel platforms have hospitality and transportation resources but lack high - quality performance ticket sources and an understanding of scenarios; information on various travel guide platforms is scattered and difficult to distinguish between true and false.

The platforms are fragmented from each other. Users are forced to switch, compare prices, verify, and place orders repeatedly among multiple apps. A performance - watching behavior aimed at emotional consumption ultimately turns into a strenuous physical task.

In response to this structural pain point in the industry, Rhythm Beats chooses to use AI as a tool to integrate the service capabilities scattered across various platforms. It hands over all the actions that users need to complete manually, such as screening, planning, price comparison, reservation, and order placement, to the system to complete automatically.

Connect the full scenario of cross - city performances

As the company's core C - end product, the AI performance itinerary steward is not a simple itinerary planning tool but a set of intelligent agents specifically designed to provide users with customized travel for performances and events.

Different from general itinerary tools on the market, the AI performance itinerary steward does not do shelf - style display, nor does it have fixed packages manually combined by the operation team. Users only need to tell the system which performance they want to watch, where they are departing from, how many days they plan to stay, their approximate budget, and the number of people in their group. The system will automatically complete a series of actions such as cleaning up the whole - network data, verifying ticket sources, matching hotels, planning transportation, recommending local entertainment, and arranging transfers, and generate a complete itinerary that suits personal preferences within seconds.

What this system aims to solve are the most real pain points in users' travel for performances.

It is reported that Rhythm Beats uses the full - domain aggregated performance ticketing platform as the core carrier, exclusively connects the traffic entrances of multiple platforms, and realizes the connection between performance resources and a large number of consumers. Through refined operations, it continuously accumulates high - net - worth core performance - watching users and builds a private - domain traffic base with high stickiness, high repurchase rate, and high growth potential.

Luo Zhao revealed that the Rhythm Beats AI performance itinerary steward will make in - depth matching based on the venue location, transportation efficiency, and performance rhythm. For example, after watching a performance at the Bird's Nest, if users want to watch the flag - raising ceremony or go to Sanlitun for leisure, the accommodation choices, transportation routes, and time arrangements will be completely different. The system will automatically select the most efficient and optimal experience plan.

After the itinerary is generated, Rhythm Beats provides a unified total price. Users can complete all bookings with one - click payment. The AI automatically connects to various platforms to complete order placement, reservation, and verification. Users no longer need to operate and check repeatedly on multiple apps.

In response to the common pain point of difficulty in taking a taxi after the performance, the system supports locking in pick - up and drop - off services in advance. At the same time, it provides full - process itinerary node reminders, covering the whole process of departure, entry, accommodation, and return, minimizing uncertainty.

At the technical level, the company has self - developed a large - scale vertical model for the performance industry and a dynamic pricing algorithm. Suppliers only need to provide the lowest price, and the system will adjust the price intelligently in real - time according to market demand, inventory, and user sensitivity.

In terms of user positioning, the target users of the Rhythm Beats AI performance itinerary steward include: users who like convenient experiences and have personalized customization needs; cross - city tourists who take performances as the core of their travel; business travelers, etc. These users have higher requirements for service quality, efficiency, and personalization, which are more in line with the target users of the AI performance itinerary steward.

To support the stable operation of this agent, the Rhythm Beats AI performance itinerary steward relies on the ecosystem and market - oriented cooperation behind the group. Currently, its business covers hundreds of cities across the country. It has established cooperation with mainstream airlines, aggregated more than 30,000 hotel rooms, including mid - to high - end and chain economy hotels, and aggregated bus, business car, and sedan transportation resources, providing users with a wide range of choices for self - matching.

At the same time, Rhythm Beats has also cooperated with leading derivative suppliers and has the ability of design, production, and customization. The physical e - commerce has accessed millions of SKUs, which can flexibly realize the "ticket + product" combined package, achieving full - domain consumption from a single ticket to a whole city.