36Kr Exclusive | "Rhythm Beats" Secures Over Ten Million in Financing, Leveraging Concert Tickets to Tap into the Hundred-Billion Cross-City Concert-Watching Market

36 Kr has learned that "Rhythm Beats" recently completed a new round of financing worth over ten million yuan. The financing was led by the Sky Workshop Venture Capital Fund. The estimated value of the company after the financing amounts to several hundred million yuan.

"Rhythm Beats" was founded in 2025 and is a technology - oriented cultural and tourism service company that offers users an integrated consumption environment for attending cross - city events. The company focuses on the vertical field of "traveling for events" and, under the motto "One card turns into a city's entertainment paradise", has developed an artificial - intelligence - based event travel manager for end - customers.

Supported by the ecosystem resources and market - based partnerships of the group behind it, Rhythm Beats has completed the integration of offerings in multiple dimensions such as event tickets, hotel and travel packages, transportation, catering, and merchandising products. Through the training of artificial intelligence and big - data models, event resources and cultural and tourism resources are integrated and developed into an integrated, customized event travel management product.

The capital from this round will mainly be used for the research and development of the artificial - intelligence - based event travel management product, the training of industry large - scale models, the deepening of the entire supply chain, and market research.

The more popular cross - city event attendance becomes, the more obvious the users' problems are

In recent years, the Chinese live - event market has continuously gained momentum, and cross - city event attendance has become the norm.

Data from the China Association of Performing Arts shows that the box - office revenue of large - scale commercial events in China exceeded 32.4 billion yuan in 2025. The proportion of cross - city audiences averaged over 60%, and in popular events, the proportion of out - of - town audiences even reached 90%. A single large - scale event can boost transportation, accommodation, catering, and local consumption in a ratio of 1:6.85, and the annual event - related consumption exceeded 220 billion yuan.

The other side of the rapidly growing market is the obvious lag in the industry's supply capacity. The Rhythm Beats team has found in long - term market observation that today's users' event travels are plagued by a series of inefficient, fragmented, and insecure processes: To attend an event smoothly, users usually have to compete for tickets on ticket platforms, verify the validity of tickets on secondary platforms, compare and book hotels on OTA platforms, conduct research on social platforms, and wait in line for a taxi after the event. The entire preparation process takes an average of 3 - 4 hours. Nevertheless, problems such as unreliable ticket sources, inappropriate distances between the hotel and the event venue, chaotic travel planning, and lack of guarantees during peak seasons may occur.

"It's no longer the problem of having too little information, but rather having too much, too chaotic, and too scattered information," said Luo Zhao, the leader of Rhythm Beats, directly. Users no longer need more platforms, more products, and more choices, but lower decision - making and higher efficiency costs, as well as secure service results.

In particular, the post - 95s and post - 00s generations have become the main event attendees. They attach more and more importance to comfort and are willing to pay for efficiency, experience, and security. This is also the core logic for the establishment of Rhythm Beats and its entry into the market.

Traditional ticket platforms only sell tickets and are not responsible for travel and experiences. Comprehensive travel platforms have hotel and transportation resources but lack high - quality event tickets and scenario understanding. The information on various tips and recommendation platforms is scattered and difficult to verify.

The platforms are separated from each other, and users are forced to constantly switch between multiple apps, compare prices, verify information, and place orders. An event attendance that was originally intended for emotional consumption ultimately becomes a strenuous physical task.

To solve this structural problem in the industry, Rhythm Beats has decided to use artificial intelligence as a tool to integrate the service capabilities of different platforms. All actions such as filtering, planning, price comparison, reservation, and ordering that users have to perform manually are now automatically handled by the system.

Connect all scenarios for cross - city event attendance

As the company's core end - customer product, the artificial - intelligence - based event travel manager is not just a travel planning tool but an intelligent agent specifically developed for individual event and sports event travel planning.

In contrast to the common travel planning tools on the market, the artificial - intelligence - based event travel manager does not display shelves of goods and does not offer fixed packages compiled by operators. Users only need to tell the system which event they want to attend, where they are starting from, how many days they want to stay, what their approximate budget is, and how many people are traveling with them. The system will then automatically perform a series of actions such as cleaning data across the entire network, verifying ticket sources, adapting hotels, planning transportation, recommending local activities, and arranging shuttles, and create a complete travel plan that meets individual preferences within seconds.

This system precisely solves the biggest problems that users face during event travels.

It is known that Rhythm Beats, with the integrated aggregated event ticket platform as the core carrier, has exclusively connected accesses to multiple platforms and connected event resources with a large number of consumers. Through precise management, high - quality core event attendees are continuously gathered, and a private traffic potential with high stickiness, high repeat - purchase rate, and high growth potential is built.

Luo Zhao revealed that Rhythm Beats' artificial - intelligence - based event travel manager makes in - depth adaptations based on the event venue location, transportation efficiency, and event rhythm. For example, after an event at the National Stadium (Bird's Nest), if users either want to watch the flag - raising ceremony or relax in Sanlitun, the hotel selection, transportation routes, and time planning are completely different. The system will automatically select the most efficient and best - experience - offering option.

After the travel plan is generated, Rhythm Beats provides a unified total price. Users can complete all bookings with one click. The artificial intelligence will automatically connect with different platforms to place orders, make reservations, and verify validity. Users no longer have to act repeatedly in multiple apps and check individually.

To solve the common problem of difficult taxi arrangements after the event, the system supports the advance reservation of pick - up and transportation services. At the same time, users are reminded at all important time points during the entire travel process, from departure to entry, accommodation, and return, to minimize uncertainty.

Technically, the company has developed a vertical industry large - scale model and a dynamic pricing algorithm for the event industry. Providers only need to specify the minimum price, and the system intelligently adjusts the price in real - time based on market needs, inventory, and user sensitivity.

In terms of user orientation, Rhythm Beats' artificial - intelligence - based event travel manager targets users who prefer comfort and individual customization, cross - city tourists who regard event attendance as the core of their trip, and business travelers. These users have higher requirements for service quality, efficiency, and individuality, thus better corresponding to the target users of the artificial - intelligence - based event travel manager.

To ensure the stable operation of this agent, Rhythm Beats' artificial - intelligence - based event travel manager relies on the ecosystem and market - based partnerships of the group. Currently, the operation covers hundreds of cities across China. Partnerships with leading airlines have been established, over 30,000 hotel rooms have been aggregated, including mid - and high - end hotels and economy - class chain hotels. The capacities of buses, business vehicles, and cars have also been aggregated, providing users with a free combination option.

In addition, Rhythm Beats has partnered with a leading merchandising provider and has design, production, and customization capabilities. The physical e - commerce has access to millions of SKUs and can flexibly offer "ticket + product" packages to create an integrated consumption environment from a single ticket to an entire city.