Dreame forays into the automobile manufacturing sector, starting with the "rocket".
On April 27, the Palace of Fine Arts in San Francisco, a century-old landmark in the United States, hosted a technology launch event.
The global launch week of Dreame Technology themed "DREAME NEXT" kicked off here. At the rear of the red supercar on the booth, two solid rocket boosters stood out exceptionally. This is the Nebula NEXT 01 JET Edition built by Dreame under its landmark "Star Program", which is referred to in the industry as the "Rocket Car".
From R&D heads of automakers to supply chain practitioners and industry analysts, all eyes are focused on it.
Equipped with a custom dual solid rocket booster system, this Rocket Car can achieve an instantaneous response of 150 milliseconds with a maximum thrust of 100 kilonewtons, which is close to the thrust of a single Boeing 737 engine, and the vehicle only takes 0.9 seconds to accelerate from 0 to 100 km/h.
Also unveiled are a series of products under the "Star 12 Full-Stack Technology System", including the flagship LiDAR DHX1, the first mass-producible all-solid-state battery, and the full-by-wire intelligent chassis.
However, what deserves more attention than the parameters is the nature of this launch event. Rather than presenting the latest achievement of Dreame, this Rocket Car serves as a carrier for Dreame to launch a global technical preview.
Behind this is the consistent philosophy of Dreame: technology comes first, products come second.
Dreame's foray into automobile manufacturing was long foreshadowed
At present, China's automotive industry is undergoing an upgrade: today's Chinese new energy vehicles have taken the lead in the world in manufacturing capacity and intelligence level, but fierce competition is mostly limited to the domestic market, and no real breakthrough has been made on the global high-end stage.
The global high-end new energy market is still a blue ocean for now. Traditional ultra-luxury brands are moving cautiously on electrification, and emerging brands have not yet established solid benchmarks. This is exactly the gap that Dreame is trying to enter with its technology.
But the automobile industry is, after all, a highly complex industry. To reach the top of the global market, excellent software and hardware capabilities are only a ticket to entry. What is more critical is whether it can open up a brand new development path for the industry and bring updated technology and product definitions.
The emergence of Dreame's Rocket Car is exactly an attempt to respond to this deeper proposition.
Since its founding, Dreame has always adhered to a fundamental creed: core technology is the foundation of everything. When the founder Yu Hao established the company, he clarified the philosophy that "products must have certain technical barriers". The first project after the company's founding was to develop a 100,000-rpm digital motor that matches the highest international level.
Interestingly, the high-speed motor in intelligent cleaning equipment and the electric drive motor equipped in new energy vehicles are highly interconnected in core logic: both need to achieve efficient conversion of electric energy and precise regulation of power, and at the same time must meet strict mass production requirements such as operational stability under high-load working conditions.
Power performance has always been the totem and symbol of the high-end market, as well as the pain point and difficulty of technology R&D.
Compared with the engines of fuel vehicles, the technical difficulty and functions of the drive motors of new energy vehicles have been greatly reduced. For example, products at the 100,000-yuan level may even achieve 0-100 km/h acceleration within 8 seconds or even 6 seconds. But in fact, the power performance of ultra-high-end vehicles still faces considerable challenges.
The difficulty in R&D of drive motors lies in how to break through the physical limit of materials under ultra-high speed, as well as the stability and efficiency of operation.
Dreame, which has been researching and developing electric motors for as long as ten years, has not only made breakthroughs in key technical fields such as aerodynamics, electromagnetism, drive, and power electronics, but also accumulated considerable experience in mass production pain points such as dynamic balance, shock absorption, noise reduction, and thermal design. When the speed of electric motors of international manufacturers generally remains at 125,000 rpm, Dreame has broken through this figure to 200,000 rpm.
More importantly, Dreame's investment in core technology goes far beyond the field of high-speed motors. It has long been continuously deployed in many cutting-edge fields such as intelligent algorithms, bionic robotic arms, and global intelligent chips.
The commonality of technologies and the accumulated strength from years of hard work have long destined Dreame's "cross-border entry into automobile manufacturing".
Dreame's chips go far beyond technology
Looking back at the century-old automobile industry, the industry benchmarks of every era have always been innovative pioneers who reconstruct the core concept of the whole vehicle and open up new development tracks. For example, Mercedes-Benz laid the foundation of modern automobiles with its first-generation mechanical architecture, and Tesla defined the logic of new energy vehicle manufacturing with the minimalist concept of intelligent cockpit.
The core concept of the whole vehicle is the soul of a car, and it is also the core confidence and upper limit of development for a brand to gain a foothold in the industry.
There are far more than one company in the industry that has the R&D capability of ultra-high-speed drive motors. However, Dreame is one of the few companies that can truly push technology to breakthrough and successfully apply it to the complex scenario of intelligent vehicles. The key lies not only in continuous investment, but also in a deep understanding of the essence of technology and accurate insight into market trends.
The real value of Dreame's Rocket Car is that it jumps out of the inherent industry paradigm. Is the limit of 100-kilometer acceleration only 2 seconds? Is the driving method only a choice between fuel and pure electricity? From Dreame's perspective, which has deployed both electric motors and rocket boost technology, there may be more new possibilities.
This is also the core of current industry technological innovation: integration and breakthrough. The automobile industry is a typical asset-heavy industry. Ensuring the smooth implementation of products from design to mass production has always been a practical challenge for Chinese automakers. As a result, a lot of energy is occupied by the production and manufacturing links, which often squeezes the continuous investment of enterprises in core technologies.
With the overall improvement of the industry's manufacturing capacity, the focus is returning to the core technology itself. Only through technological breakthroughs can new growth space be opened up for the industry.
Dreame plays exactly such a role. As a long-term participant in the consumer electronics field, it integrates its understanding of technology and insight into the market, and accurately enters the upgrade node of the automobile industry.
Of course, vision alone is far from enough. To truly build automobiles, engineering implementation capability is an indispensable lesson. Dreame's cross-border practice is exactly verifying the whole link from technology to products, from insight to implementation.
At the level of intelligent perception, Dreame's Star Program has jointly developed and launched the ultra-high-line LiDAR DHX1 with top global core partners. Based on its 6D full-color thousand-line LiDAR platform, it can simultaneously perceive the 3D spatial coordinates XYZ and the RGB color information of objects, and directly generate native color point clouds.
DHX1 supports up to 4320 lines of full-color 4K ultra-high-definition perception, with a maximum ranging distance of 600 meters, and the ranging distance still reaches 400 meters at 10% reflectivity. It can clearly identify small targets such as water barriers within 300 meters and small animals within 280 meters. Whether it is traffic lights, lane lines, or various tiny targets, it can achieve accurate identification.
At the level of chassis control, the full-by-wire and AI collaborative intelligent chassis breaks the limitations of traditional mechanical control, allowing the "Rocket Car" to take into account both extreme acceleration and driving stability; at the level of power and battery life, the all-solid-state battery with integrated packaging technology solves the energy pain points of current new energy vehicles.
From the three dimensions of concept, technology and engineering capability, Dreame is striving to build a core technology closed loop required for high-end new energy vehicles. This is not only the progressive direction of an enterprise, but also conforms to the overall path of China's automobile industry to achieve upward breakthroughs.
The third leap of China's new energy industry
After more than ten years of rapid development, China's new energy automobile industry has completed two rounds of iterative upgrades for new car-making forces.
The first generation of new car-making forces is represented by Tesla, NIO, Li Auto and XPENG, which solved the challenge of new energy vehicles from concept to large-scale mass production.
The second generation of new car-making forces is typically represented by Harmony Intelligent Mobility. Its core development logic is not to manufacture cars in person and deploy heavy assets for whole vehicles, but to rely on its own advantages in technological R&D, focus on core fields such as intelligent cockpit, intelligent driving, and in-vehicle ecosystem to deeply empower automakers, so as to promote new energy vehicles from affordable to high-end.
The advent of Dreame's Star Program and Rocket Car officially marks the third generation of new car-making forces stepping onto the industry stage.
After years of in-depth cultivation, China has formed the world's most complete, technologically leading and most efficient supporting full industrial chain system for new energy vehicles. Upstream core components, midstream whole vehicle manufacturing, and downstream intelligent ecosystem supporting have all achieved independent control, and the hard industrial strength has had the basic conditions to impact the global high-end track. But to enter the global high-end market, it is more necessary to make breakthroughs in original technology, brand building and global operation.
What Dreame represents is exactly such a "third force": it not only continues the core advantages of the first two generations of technical breakthroughs, but also avoids the reality of heavy asset involution and pure software empowerment. With years of accumulation in the fields of consumer electronics and intelligent hardware, it has mastered the full-chain capabilities of electric drive, AI perception, intelligent algorithms, and multi-category hardware integration, and built a unique human-vehicle-home integrated technology ecosystem.
From this perspective, the Rocket Car is more like a milestone for Dreame to demonstrate its technical achievements to the outside world. The message it conveys to the outside world is very simple: Dreame's automobile manufacturing does not start from scratch. Its foundation is Dreame's profound technical reserve for many years, and it is also the embodiment of its philosophy that technology comes first and products come second.
From the workshop of Tsinghua University to the Rocket Car, from 100,000 rpm motors to 200,000 rpm, from the LiDAR of sweeping robots to the ultra-high-definition 4K perception of automobiles, Dreame has proved with time: those who want to truly innovate in an industry never follow the established rules, they will choose to continuously break through underlying technologies to redefine the track itself.
Now China's automobile industry is entering a new stage driven by technological ecology. And Dreame has already stood at the forefront of this transformation.