Smart lithium-ion battery-powered gardening company completes tens of millions of yuan in financing, with shipments exceeding 10,000 units | Exclusive report by Yingke

Author | Huang Nan

Editor | Yuan Silai

Yingke learned that Laonix Technology (Nanjing) Co., Ltd. (hereinafter referred to as "Laonix") recently completed a financing of tens of millions of yuan. The investors are Suzhou Sky Workshop, Yibin High - tech Frontier Technology Industry Fund, and Yipu Capital. The funds will be mainly invested in the R & D and iteration of core products, the expansion and upgrading of the talent team, and at the same time, fully support the layout expansion and local implementation in overseas markets.

The core team members of Laonix come from leading enterprises in related fields such as smart hardware, consumer robots, and garden tools. Its product matrix covers a variety of power tools such as lawn mowers, string trimmers, hedge trimmers, and chain saws, and is equipped with electric accessory solutions such as battery packs and chargers. It adopts a full - voltage platform strategy of 20V, 40V, and 60V, covering the full - scenario needs from small and medium - sized courtyards to high - end mansions.

Since large - scale shipments in January this year, the monthly sales of Laonix products have increased continuously, exceeding 10 million yuan per month, and the shipment volume has exceeded 10,000 units.

Laonix full - matrix products (Source: Company)

For a long time, the global garden tool market has been dominated by traditional fuel - powered products, and the mainstream pattern has been relatively stable. Now this situation is being broken, and the industry is entering a new round of reconstruction cycle.

On the one hand, the increasingly strict emission and noise regulations in Europe and the United States are accelerating the withdrawal of fuel - powered tools from the market; on the other hand, continuous breakthroughs in lithium - battery technology in terms of energy density, cost, and safety have enabled power tools to gradually catch up with and even surpass fuel products in terms of battery life, power, and user experience. The industry has entered a critical window period for lithium - battery replacement, and electrification is changing from an optional upgrade to a necessary trend. If the "replacement of fuel with lithium batteries" is the first stage of the industry, then the focus of competition in the next stage will shift from simple power switching to the systematic improvement of high - performance and intelligent capabilities.

However, in actual scenarios, many manufacturers generally fall into the misunderstanding of emphasizing single - point performance while neglecting system integration. Most enterprises focus on the stacking of single - item parameters such as battery cells, motors, and materials, with impressive data performance. However, once they enter real - world scenarios, problems are exposed. Power, battery life, and temperature control often restrict each other, and optimizing a single component is difficult to solve the stability problem of the whole machine under complex working conditions.

Laonix starts from system collaboration and simultaneously launches three major voltage platforms of 20V, 40V, and 60V. In terms of the technical architecture, the Laonix team unifiedly plans the intelligent management unit of the battery pack, the heat dissipation path of the motor winding, and the overall air duct of the machine. The electronic control algorithm dynamically adjusts the output curve according to the real - time load, temperature, and remaining battery power to improve the stable operation ability of the equipment under various working conditions.

Among them, the 60V platform is targeted at high - end users with large garden areas who pursue efficiency and gardening enjoyment, solving the pain points of power and battery life in large - lawn and high - load operations. The 40V and 20V platforms respectively meet the needs of auxiliary tools for small and medium - sized courtyards.

Laonix chain saw product (Source: Company)

A relevant person in charge of Laonix told Yingke that different voltages are not simply performance classifications but precisely correspond to completely different user mindsets: High - end users pursue a strong, continuous, worry - free, and labor - saving gardening experience, focusing on efficiency and quality; while the general middle - class and mass users in Europe and the United States value the daily convenience of being lightweight, easy to use, and readily available, with the core being the product's lightweight and practicality. The Laonix team believes that different voltage platforms are not simply performance gradient divisions but are differentiated designs tailored to different usage scenarios, load requirements, and user habits.

In terms of the intelligent experience, Laonix focuses its technological efforts on system - level adaptive capabilities. The core lies not in the superposition of single - function points but in whether the equipment can adjust its operation strategy in real - time according to different working conditions and environments.

This ability is mainly reflected in three aspects. Firstly, the AI + BMS intelligent battery management platform can dynamically adjust the discharge strategy for different tools and different working conditions, reducing the performance compromise of traditional batteries to be compatible with multiple scenarios.

Secondly, the AI + variable magnetic circuit motor and real - time working condition adjustment technology continuously analyze the machine's status and dynamically adjust the motor's magnetic circuit and control strategy to ensure that the equipment maintains optimal output under different load scenarios.

Thirdly, the AI + sensor electronic control ability relies on multi - sensor fusion and working condition recognition algorithms to automatically judge the operation load and environmental conditions and dynamically adjust the working parameters, reducing the traditional tool's reliance on manual experience.

From the underlying logic, the key to this type of intelligent ability lies in enabling the battery, motor, and electronic control system to form a synergy, allowing the equipment to actively adjust its operating state according to real - world scenarios, thereby achieving more stable output and a more user - friendly experience under complex working conditions.

Through product stratification and intelligent adaptation, users in different scenarios can obtain a stable, efficient, and worry - free operation experience when facing complex working conditions such as tall grass, dense grass, and continuous cutting. This upgrades traditional tools that could only passively execute instructions in the past into intelligent devices capable of active perception, judgment, and decision - making.

Product image of the lawn mower's turbocharged air duct (Source: Company)

According to the Statista industry report, currently in the United States, 87% of households still choose to maintain their lawns by themselves. Their consumption habits determine that handheld lithium - battery tools will still be the core in the European and American garden scenarios, which is also the underlying logic for Laonix to simultaneously layout multiple categories such as lawn mowers, string trimmers, chain saws, and blowers.

The replacement pace of fuel - powered tools by lithium - battery tools varies among different categories. Laonix has observed that affected by the usage environment, load intensity, and operation duration, different product lines have obvious differences in their acceptance of lithium - battery and intelligent technologies. Especially in complex scenarios such as low - temperature, high - resistance, and long - term continuous operations, users have higher requirements for the equipment's stability, power continuity, and ease of use.

Based on this judgment, Laonix's future product planning will not stop at single - category replacement. Instead, it will continue to expand its product matrix around more diverse seasonal scenarios and differentiated needs, and promote the implementation of lithium - battery and intelligent capabilities in more segmented scenarios. On the basis of understanding changes in consumer demand, it will transform them into continuously iterative product capabilities.

Laonix leaf blower product (Source: Company)

Entering the commercialization stage, garden tools are a typical experience - driven category. Users need to personally feel the weight balance, start - up response, and cutting feel of the machine to build product trust in the purchase decision. Offline channels still play an important role in transaction conversion, and it usually takes a long time for KA channels to expand from trial sales to large - scale promotion. This means that whoever can establish connections and accumulate trust in offline channels before mass production can gain an advantage in the structural window period.

As of now, Laonix has built a three - dimensional sales network covering North America, Europe (including South - Western Europe, North - Eastern Europe, and the Russian - speaking region), and core markets in the Asia - Pacific. The company's offline channels have entered two major mainstream channels. One is large - scale KA chain stores represented by Bauhaus, HORNBACH, and Leroy Merlin, and the other is the professional Dealer channels distributed around communities. The online channels cover global platforms such as Amazon and local vertical e - commerce platforms in European countries.

After the completion of this round of financing, Laonix will accelerate the pace of product iteration and new product launch, further enrich the product matrix of the full - voltage platform. At the same time, in terms of channels, it will accelerate the cooperation and negotiation with core channel buyers such as Best Buy to promote the rapid increase in sales from online trial sales to offline stores.

Comments from investors:

Suzhou Sky Workshop said that the garden tool industry, as a market worth tens of billions of dollars, has lacked the entry of innovative enterprises for decades. Overseas traditional brands have shown signs of fatigue in the fields of lithium - battery and intelligent technologies. They are optimistic about the team genes of Laonix and its ability to break through in the garden tool industry by relying on China's supply - chain advantages, lithium - battery technology accumulation, and the engineer dividend.

Yipu Capital said that against the background that the replacement of fuel - powered tools with electric ones in the garden tool industry has become an established trend, intelligence will become the biggest alpha factor in the future of the industry. They highly value Laonix's team as a scarce benchmark cross - border player in the industry, and its core accumulation and differentiated competitive advantages in the field of garden tool intelligence.

Yibin High - tech Frontier Technology Industry Venture Capital Fund (LP includes Yibin Green New Energy Industry Investment Fund (a fund under Yibin Development Holdings Group) and Yibin High - tech Chuangling Investment Co., Ltd., etc.) invested in Laonix this time, taking it as the core layout in the direction of high - end new - energy manufacturing going global.