Performance Bulletin | Cha Baidao's 2025 Performance Report: New Products Contribute Over 30% to Performance, and Some Stores Sell Over 100 Cups of Coffee Daily
Text by | Wang Yi
On March 27th, Cha Pai Dao released its 2025 performance report. The company's total annual GMV reached 16.18 billion yuan, a year-on-year increase of 11%. The average daily GMV per store increased by 10% compared to 2024.
Since the second quarter of 2025, the takeaway war has mainly focused on the "coffee and new tea drinks" track. However, after the third quarter, the subsidies from various platforms significantly weakened. The takeaway orders of some tea and coffee enterprises declined, and the long - term subsidies and promotions also affected the company's gross profit margin and the revenue performance of offline stores.
Among many tea and coffee enterprises, Cha Pai Dao's attitude towards the takeaway war has always been clear - not relying on subsidies, but only leveraging the situation to increase order volume and cultivate user habits. On many occasions, Cha Pai Dao's senior management has emphasized more than once that the company's long - term competitiveness lies in product strength, supply chain efficiency, and digital operation, rather than short - term subsidies.
The latest financial report data shows that in the fourth quarter of last year alone, despite the reduction of external subsidies, the average daily GMV per store of Cha Pai Dao still maintained a double - digit growth momentum, which continued into the first two months of 2026.
At the performance press conference, Cha Pai Dao's management also pointed out that the company's continuous investment in core capabilities such as store network optimization, product R & D upgrade, consumption scenario expansion, and operation efficiency improvement will bring stronger potential for the brand in the future.
In terms of the supply chain, as of the end of 2025, Cha Pai Dao had a total of 26 warehousing centers across the country. Approximately 93.7% of the stores achieved next - day delivery after placing orders, and the overall warehousing and logistics cost was only 1.3% of the GMV. The supply chain efficiency is at an advanced level in the industry.
On the upstream raw material side, Cha Pai Dao has implemented multiple layouts, including a tea blending factory in Fuzhou, Fujian, with an annual production capacity of over 2,000 tons; a jasmine tea scenting factory in Hengzhou, Guangxi, with an annual production capacity of over 3,000 tons; and an environmental packaging materials factory in Chengdu, Sichuan, with an annual production capacity of nearly 26,000 tons.
After better integrating the upstream and downstream of the industrial chain and improving supply chain efficiency, Cha Pai Dao's product iteration has also accelerated.
The financial report shows that Cha Pai Dao launched 117 new tea drink products in 2025, and the new products contributed more than 30% to the GMV. Among the new products, the "Solid Yangzhi Ganlu" launched by the company in the second half of the year became a hit. In addition, Cha Pai Dao also recently launched freshly ground coffee products, and currently, the average daily coffee cup output of some stores has exceeded 100 cups.
In response, Cha Pai Dao's management said at the performance meeting that the company will continue to focus on products and strengthen the multi - category strategy. It is expected that by the end of 2026, the coffee business is expected to cover 2,000 stores, and the cup volume ratio will increase to about 15%.
Finally, in terms of the number of stores, as of the end of last year, Cha Pai Dao had 8,621 stores in China, a year - on - year increase of 2.7%. It has covered 354 cities in 31 provinces across the country, and the proportion of stores in third - tier and lower - tier cities has risen to 46.1%. In the future, Cha Pai Dao will continue to regard the sinking market as an important direction for store growth, while paying more attention to the improvement of store quality and operation efficiency.