PowerChina Real Estate Leads in Beijing | Longyue Jiuchen Writes the Legend of the Courtyard
In the just - passed year 2025, the real estate market in Beijing had a tough time.
Take new homes for example. The total sales volume of new homes in 2025 was about 35,000 units, a year - on - year decrease of 4.55%. Compared with the peak of 62,800 units in 2021, it dropped by nearly 50%, hitting a six - year low.
In sharp contrast, individual projects bucked the trend and became the rare "hot spots" in the cooling market.
At the beginning of the year, Chang'an Huaxi Mansion, developed by PowerChina Real Estate Group, sold out all its units in three openings, clearing all the inventory in just 100 days, igniting market confidence first. By the end of the year, the new project Chang'an Huaxi Mansion · Jin'an was launched. All 249 units were sold out within 66 minutes, setting new records for the sales speed and the number of units sold in the Beijing real estate market. These two "instant sell - outs" at the beginning and the end of the year created a rare structural upsurge that lasted throughout the year in the Beijing real estate market.
Image source: Project developer
The once - almost - disappeared villa market also became lively in 2025. The one that set off this wave was Longyue Jiuchen, also developed by PowerChina Real Estate Group.
In September, Longyue Jiuchen was launched. In that month, 28 units were signed online, with a total area of 10,900 square meters and a total transaction amount of 309 million yuan. It successfully won the triple championships in terms of the number of units, area, and transaction amount in the Beijing villa market that month. In October, the online signing continued to rise. A total of 44 units were sold, with a transaction area of 17,000 square meters and a total transaction amount of 440 million yuan, continuing to be the "triple champion" in the Beijing villa market from September to October. Later, Longyue Jiuchen became the top - selling villa project in the second half of the year and ranked among the top three villa projects throughout the year. It not only ended the long - term silence of the villa market but also demonstrated the new value potential of villas as the ultimate residences to the market.
Image source: Project developer
As the only newly launched villa product in Beijing this year, behind the multiple championships of Longyue Jiuchen lies not only its profound realization of scarce natural and cultural resources through excellent product strength but also a perfect answer sheet submitted by PowerChina Real Estate Group to the Beijing villa market in terms of strategic layout and quality commitment.
01. The Revival of Xishan: The Ultimate Realization of an Ideal Lifestyle
In the current downward trend of the market, the wait - and - see attitude of buyers is becoming more and more prominent. It's not difficult to find that besides paying attention to the house itself, people now value more the in - depth match between price and value.
At this time, perhaps we should return to the essence and think: What exactly does a house mean to people?
Putting aside the traditional living function, nowadays, it seems to symbolize the realization of a lifestyle: You will look for a house that matches the kind of life you yearn for!
For example, some people are willing to spend a fortune to buy school - district houses in order to provide their children with high - quality education. The school - district houses with a unit price of over 200,000 yuan per square meter that once appeared in Beijing are an extreme example of this phenomenon. Some people travel thousands of miles to small cities in Yunnan and other places to soothe their souls. And some people move to Sanya, Weihai and other places for the sake of the dream of "facing the sea, with spring flowers blooming" and make the sea - view life a daily routine.
All these choices are nothing but the pursuit of an ideal lifestyle.
In Beijing, a new lifestyle trend is quietly emerging among the highly educated population. When the focus of life shifts from children's education to self - care, the villa lifestyle that combines natural scenery and urban prosperity has become the outlet for their ideal life. In that world, daily life can be accommodated, and personal aspirations can be fulfilled. Life then enters a more relaxed and free new realm.
The continuous hot sales of Longyue Jiuchen for several months are just the best proof of this new lifestyle trend. And the reason why it can attract the most difficult - to - impress home - buying group in the Beijing market, the highly educated families, to actively make purchases lies not only in its own hard - core product but also in its irreplaceable scarce value.
Due to the restrictions of the "villa - building ban" and the intensive land transfer policy, there has been very little new villa land supply in Beijing in recent years. Especially after 2023, the new supply has almost dropped to zero, which directly led to a cliff - like decline in the supply side. According to statistics, the supply of villas in Beijing has dropped from about 3,700 units five years ago to about 644 units last year.
That's why old projects have been the main players in the Beijing villa market for many years. Projects like Yutangshan Xiyuan, which has been on the market for six years, Vanke Vernon Town and Beichen Red Oak Villa, which have been in operation for ten years. After a three - year market gap, Longyue Jiuchen entered the market as the only new villa project, defining the "unique" value of Beijing villas. And this scarcity created by time and policy is unshakable.
Image source: Project developer
The scarce value also stems from its unique origin. It is located in the Xishan Villa Area - one of the most famous villa areas in Beijing, and also the place where the most humanistic spirit and the charm of the hidden nobility are concentrated in Beijing.
From the Qing Dynasty to the Republic of China, Xishan, with its natural endowments, became the dwelling place for high - ranking officials and literati. At that time, scenic spots such as Changchun Garden, Summer Palace, Miaofeng Mountain and Jietai Temple were all their places for enjoying the natural scenery. The literary master Hu Shi wrote the touching poem "I can't blow away the figure in my heart" at the foot of Xishan. The calligrapher, painter and collector Pu Xinyu lived in seclusion in Jietai Temple in Xishan for 15 years and finally achieved great success. Xu Shichang, the then president of the Republic of China, went to Jietai Temple to offer incense and wrote the "Inscription of Jietai Temple" to protect it from damage...
This land with profound cultural heritage has long become the spiritual homeland that the hidden nobility in Beijing yearn for.
However, there have been no new projects in the Xishan Villa Area for many years. Even though people yearn for it, they have no way to settle there. In 2025, Longyue Jiuchen emerged suddenly, offering the long - awaited Xishan living destination for the highly educated population in the city.
Image source: Project developer
02. The Realm of the Hillside: The Contemporary Interpretation of the Chinese Courtyard
As a brand - new and unique project in the prestigious Xishan area, Longyue Jiuchen not only brings new products to Xishan but also rewrites the value paradigm and spiritual coordinates of villa living in Beijing: The hillside and the courtyard have begun to become the new totems of high - end villa living in Beijing.
Among them, nature and the hillside are the unique background colors of Longyue Jiuchen.
Located in the Xishan Villa Area composed of two temples, three mountains, three gardens and nine peaks, it boasts the top - level ecological resources in Beijing. With a forest coverage rate of 98.5%, which is the same as the standard of national ecological reserves, and a negative oxygen ion concentration of over 4,000, which is more than three times the WHO health standard, coupled with 40% more oxygen content than the Beijing average, a natural urban green lung unique to Beijing is quietly formed amidst the mist.
Image source: Project developer
Living in harmony with the mountains is the unique feature of Longyue Jiuchen. Built on a 260 - meter - high platform in Xishan, following the mountain's terrain without cutting the natural context, each building blends and co - exists with the Xishan scenery. In this unique hillside courtyard in Beijing, the artistic conception of living on the hillside is gradually integrating into the daily life in the form of an oriental courtyard.
Image source: Project developer
Purity is another value tone of Longyue Jiuchen.
Different from the high - low combination design of most villa projects in Beijing, Longyue Jiuchen adheres to the pure belief of "only building villas", presenting the form of one courtyard per household. A more spacious living area, a quieter living environment and a more private living space are the most precious gifts that "purity" gives to this land.
The respect for the land is more reflected in the exquisite garden landscaping. In the community, the project takes the Humble Administrator's Garden as a blueprint to build a landscape system of "one stream, five gardens and twelve alleys". Between the hillsides, it is like an unfolding oriental scroll. Here, the five gardens with different charm, such as Fucui Terrace and Tongzuo Pavilion, contrast interestingly with the vegetation such as crabapple trees and bamboo forests in the alleys. The flowing water winding down the hillside, the scattered rocks, and the interdependence of water and trees blend thousands of sceneries into one realm.
Image source: Project developer
There is another unique charm inside the private courtyard. Fifteen stone steps are set according to the texture of the hillside. Walking down the steps, you can see the stacked rocks and flying waterfalls, and the gurgling water; there are also pine and cypress trees leaning against the rocks and flowers surrounding the path. As the four seasons change, the scenery may vary, but the calmness of time and the poetry of life always flow here.
Image source: Project developer
This courtyard understands Xishan!
03. The Appearance of Blockbusters: The Winning Strategy of PowerChina Real Estate Group
In terms of products, Longyue Jiuchen can be regarded as a long - awaited benchmark villa project in the Beijing real estate market. In terms of performance, with multiple championships, it is definitely a blockbuster in the Beijing real estate market in 2025.
Of course, this is closely related to the blockbuster gene of PowerChina Real Estate Group. For example, in the "Huaxi Mansion" series mentioned above, in 2022, the first Beijing Huaxi Mansion was launched, and 249 units were sold out within two hours, thus starting the path of its becoming a legend in Beijing. For more than three years until now, the "Huaxi Mansion" series has not only achieved continuous great success in multiple projects but also accumulated solid word - of - mouth and brand recognition among customers, becoming a phenomenon - level product line in the industry.
Image source: Project developer
In the real estate market in the deep - adjustment period in recent years, "single - project blockbusters" are often found, but "series blockbusters" are hard to come by. After all, the latter requires the development enterprise to have strong "internal strength" in the whole chain from land research and judgment, product development to brand operation and even marketing. There are very few enterprises with such courage in the current market, and PowerChina Real Estate Group is one of the outstanding ones.
Adhering to the brand concept of "Great - power infrastructure, building cities for the people", PowerChina Real Estate Group, a central - state - owned enterprise, is guided by the "Three Goods" proposition of "Good houses, good services, good communities" and systematically constructs the "Five -