Toyota sold 10.53 million vehicles in 2025, ranking first in the world for six consecutive years.

The sales volume in the United States increased by 8%, reaching 2.518071 million vehicles. The sales volume in China also slightly increased compared with the previous year, reaching 1.780396 million vehicles. The overall global sales volume of the group increased by 5%, reaching 11.322575 million vehicles, hitting a record high. It exceeded the 8.98 million vehicles of the German Volkswagen Group...

Data released by Toyota on January 29 showed that the global sales volume (including Lexus) in 2025 increased by 4% year-on-year, reaching 10.536807 million vehicles, hitting a record high. Hybrid vehicles (HV) performed strongly in the United States and other places. The global sales volume of the group, including Daihatsu Motor and Hino Motors, also increased by 5%, reaching 11.322575 million vehicles, hitting a record high. It exceeded the 8.98 million vehicles of the German Volkswagen Group and ranked first in the world for six consecutive years.

Toyota's overseas sales volume increased by 4%, reaching 9.035544 million vehicles. Due to the popularity of models such as the "Camry" and the "Sienna", the sales volume in the United States increased by 8%, reaching 2.518071 million vehicles. The sales volume of hybrid vehicles in the United States was approximately 1.11 million, an increase of 20%.

The sales volume in China also slightly increased compared with the previous year, reaching 1.780396 million vehicles. The promotion policy linked with the subsidy from the Chinese government contributed, but as the policy intensity weakened and consumers expected new subsidies, the growth rate was slowing down. The sales volume in Japan increased by 4%, reaching 1.501263 million vehicles. In Europe, it increased by 1%, reaching 1.182551 million vehicles.

The sales volume of electric vehicles such as hybrid vehicles and pure electric vehicles (EV) increased by 10%, reaching 4.994894 million vehicles, accounting for 47% of the total sales volume. Specifically, the sales volume of hybrid vehicles increased by 7%, reaching 4.433503 million vehicles, and the sales volume of pure electric vehicles increased by 42%, reaching 0.199137 million vehicles. In terms of pure electric vehicles, the new SUV "bZ3X" launched in China and the partially improved "bZ4X" in Japan and Europe sold well.

The sales volume of the luxury car brand "Lexus" increased by 4%, reaching 0.882231 million vehicles, hitting a record high. In North America, SUV models such as the "RX" and the "NX" sold well.

Toyota's global production in 2025 increased by 5%, reaching 9.959004 million vehicles. It recovered from the production suspension caused by certification violations and recalls in 2024 in Japan and the United States.

The number of exports from Japan to overseas increased by 7%, reaching 2.03146 million vehicles. Exports to the United States increased by 14%, reaching 0.615204 million vehicles, driving the overall growth. The Trump administration in the United States imposed a 25% tariff on cars from Japan in April 2025, and the tax rate was reduced to 15% in September. Toyota predicted that in the fiscal year 2025 (ending in March 2026), including the part borne by parts companies, it would incur a tariff cost of 1.45 trillion yen.

This article is from the WeChat official account "Nikkei Chinese Net" (ID: rijingzhongwenwang). The author is Nikkei Chinese Net. It is published by 36Kr with authorization.