Oriental Hada Labo Breaks Through the Ingredient Game, Luxury Care Experience Builds an International Wall | World Research Consumption Index Brand List Vol.99

While international beauty giants are still building barriers with luxurious care experiences, domestic brands have precisely broken through the situation with Oriental skin research and achieved a comeback on content platforms such as Douyin. On the product side, the anti - aging track is being divided into "comprehensive and luxurious repair" and "ingredient iteration focusing on pain points"; on the channel side, self - broadcasting matrices and emotional connections are reconstructing the traffic rules.

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During this monitoring period, beauty and skincare brands Estée Lauder, Saint Laurent, and Dior ranked in the top three of the comprehensive popularity list with comprehensive popularity scores of 1.84, 1.82, and 1.73 respectively.

Domestic brands in the anti - aging track break through with Oriental skin research, while international brands build high barriers with luxurious care experiences

In terms of brand dynamics, beauty brands have witnessed a wave of concentrated new product launches. Each brand has launched an innovation competition around tracks such as anti - aging advancement, intelligent base makeup, fragrance therapy, and clean beauty. From the perspective of the anti - aging advancement track, domestic brands start from identifying specific aging pain points, regional skin type research, and rapid ingredient iteration. Among them, Pechoin held a new product launch event in Shanghai this month and released the second - generation Emerald Frame Youth Cream, focusing on the aging pain point of "sudden wrinkle explosion" among Oriental women. It adds the exclusive anti - aging technology ingredient Primordial Cause 2.0, mainly promoting skin collagen production and quickly reducing wrinkles.

In contrast, international brands such as SK - II, Estée Lauder, and Lancôme form an "iron triangle" in the ultra - high - end market, focusing on comprehensive anti - aging and luxurious experiences; brands like La Mer and Helena Rubinstein link repair and anti - aging to stabilize the top - tier market. This month, SK - II mainly launched the "New Red Bottle Cream", focusing on the anti - aging concept of "collagen infrastructure". On the basis of Pitera, it also adds Premium Peony Extract and Piscidic Acid Extract to promote collagen production and stabilize the skin structure, entering the new track of "structural anti - aging". However, as the trend of efficacy - oriented beauty and skincare becomes more and more obvious, the all - encompassing but non - targeted nature of Pitera's efficacy will indeed cause some consumers with clear goals to turn to competitors with more focused efficacy and higher concentrations.

Diversified channel layout has become an inevitable competitive trend, and beauty brands are embracing content platforms to break through

From the perspective of the competitive situation of beauty brands on the channel side, August is the critical period of Qixi Festival. Beauty brands have increased their efforts on the Douyin channel by building a "brand self - operated matrix". In terms of the competitive situation, although international brands still have advantages in high - end department stores and duty - free channels, on content - driven platforms like Douyin, their traditional big - brand advertising models are facing challenges.

Among them, the Hanshu brand, which newly entered the list this month, with its systematic channel strategy, topped the Douyin beauty brand GMV list again with a GMV of 725 million yuan. Proya, Chando, and Pechoin followed closely, forming a situation where domestic brands surrounded international brands. Taking Hanshu as an example, the brand mainly builds a stable self - operated traffic pool by turning the store account into a "new top anchor account", through high - frequency live broadcasts and brand persona building, reducing its dependence on influencers. For other listed brands, Proya's core strategy on Douyin is to create differentiated content for scientific skincare and operate a "one - product - one - account" matrix, emphasizing professionalism and a closed - loop of hit products; while Chando focuses more on emotional value and cultural identity and is good at creating buzz through large - scale theme events. Therefore, at present, channel diversification has become an inevitable trend for beauty brands. However, as the traffic dividend of content platforms fades, product strength, brand strength, and user loyalty will become new competitive focuses.

Explanation of the list

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", the "Industry Consumption Heat Index List", the "Product Consumption Wave Index List", the "Consumption Popular Event List", as well as extended list reports within the corresponding scope. It aims to objectively and truly present the trend characteristics of the consumption world through index evaluation, help the industry and brand owners continuously track consumption market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital products, footwear, clothing and accessories, food and fresh products, household appliances, sports and outdoor products, beauty and cleaning products, mother and baby products, home decoration, automobile consumption, toys, models and musical instruments, pet products, and medical and health products, a total of 12 major industries.

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Disclaimer

This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The calculation of the list data combines public data from mainstream platforms and data precipitation from the Shiyan Big Consumption Platform under Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report have not been formally audited by an independent third - party auditing institution, so there may be unidentified errors or omissions. It is particularly reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any mention of third - party names, brands, or products in the report is for illustration purposes only and does not constitute recognition or recommendation. Any mention of these third parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index. It shall not be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not bear any legal liability for any losses or damages caused by using the information in this report.