"WITH 1000 AI" Secures Strategic Investment from SantaBella, Aims to Bring Technological Equality to Maternal and Infant Care | Early-stage Project
On January 7, 2026, WITH 1000 AI, a leading AI intelligent service brand in the maternal and infant service industry, received strategic investment from Saint Bella. For a long time, there has been a structural pain point in the service industry: while goods can achieve global circulation through industrialization and digitalization, services have been operating in a "person-to-person" model for thousands of years, which is complex, fragmented, and difficult to scale, and highly dependent on individual experience and ability.
However, with the advent of the AI era, Xiang Hua, the founder of Saint Bella, believes that the service industry may enter a new era.
WITH 1000 AI focuses on the core scenarios of the first 1000 days of life. Through technologies such as "AI + RPA", it helps a large number of maternal and infant institutions achieve system upgrades in automated operations, intelligent marketing, and personalized user operations. Its founder, Tiffany, has many years of product and technology background at Google. As a mother of two children, she realized that the digitalization level of the maternal and infant service industry is not only low in standardization but also in digitalization. It is an industry whose service level highly depends on manual labor and word-of-mouth, with uneven service quality.
In this context, it is difficult for traditional SaaS products to truly enter the maternal and infant care industry, which is highly offline and mainly based on manual services. On the one hand, the overall age of industry practitioners is relatively large, and their digital capabilities are limited; on the other hand, traditional SaaS has complex processes and high learning costs, which is more suitable for technology-based or mature management enterprises and difficult to fit the real business scenarios of maternal and infant services.
Based on this, the team set the product design goal as "as easy to use as WeChat" - no need to download a complex system additionally, just use a mobile phone to get started. It can be used by employees and directly serve users. Technologically, the product adopts the full-process automation model of "AI + RPA". Through self-developed private models, it is directly deployed in the enterprise WeChat environment to help maternity centers complete customer service and operations. This model significantly reduces the usage threshold. For stores, there is no need to purchase additional systems or conduct complex training, and employees can use it with their mobile phones; for end-users, AI makes up for the 24/7 service ability that originally relied on a large amount of manual labor.
In the traditional maternal and infant care industry, services have long relied on empiricism, and the core capabilities mainly come from personal experience rather than replicable systems. Many institutions that have been in business for more than ten years do not really understand or master their user data and knowledge assets: the relationship ends when the service is over, and customer needs, problems, and solutions are not recorded, let alone transformed into iterable capabilities. This has also made the industry as a whole "stand still" for more than a decade, with highly homogeneous service models.
The entry of AI is changing this structure. First, AI has natural standardization capabilities, making it possible for nursing services that were originally highly dependent on individual experience to be systematically and scaled up for the first time; second, AI lowers the threshold for obtaining professional knowledge, allowing expert-level advice to reach ordinary families at a lower cost and with a higher coverage rate; third, data has begun to become a real core asset - through continuous precipitation and training, institutions can continuously optimize their products and services and form differentiated capabilities. For the industry, this means that nursing services have the opportunity to move from "relying on experience" to a long-term evolution path driven by data and models.
Tiffany shared an example: Traditional maternity centers have limited human resources and often have difficulty responding to customer needs in a timely manner. To address this pain point, WITH 1000 AI introduced an AI early warning mechanism in its services. By analyzing customers' nursing records and behavioral data in real-time, once multiple indicators are abnormal, the system can automatically trigger an early warning within two seconds and provide handling suggestions to the maternity center. On the nursing side, AI can also help service personnel monitor key data such as breast milk volume, infant body temperature, and jaundice, making up for the judgment blind spots caused by lack of experience and helping institutions respond faster, thus improving the stability and efficiency of offline services as a whole.
By collaborating with leading industry brands and hospital experts to train private models, WITH 1000 AI provides a standardized solution for the maternal and infant industry. Since its launch in 2023, the product has served more than 400 maternal and infant service institutions, reaching more than 3.46 million end-users in total, and achieving a customer satisfaction rate of 98.8%.
In Xiang Hua's view, the significance of the cooperation between Saint Bella and WITH 1000 AI is not only to improve efficiency at the store level. In the process of WITH 1000 AI providing services to many maternal and infant care institutions, a large number of real user problems are continuously raised, recorded, and summarized in the system every day - what mothers are most anxious about, what nursing details they care most about, and in which stages the demand is the most intensive. These desensitized interaction data depict a real maternal and infant service demand map and in turn provide Saint Bella with an important basis for understanding the market. This continuous feedback from the front line is the more long-term value of this cooperation.
This strategic investment also marks that Saint Bella is turning to building an open industry empowerment platform. In the past, the models in the maternal and infant care industry were highly closed-source, and high-quality services could often only be obtained at a high price. Now, with the cooperation with WITH 1000 AI, Saint Bella has chosen to gradually open up its service system, knowledge ability, and technical foundation accumulated over the years to the industry.
This strategic move is a further extension of Saint Bella's brand concept of "equal access to nursing". Under this logic, Saint Bella is more like building a set of "public infrastructure" for the industry: Leading enterprises complete the construction of underlying capabilities and supply chains. Small and medium-sized maternity centers do not need to compete in the same price range and can also obtain more standardized and stable service capabilities in the same ecosystem. Even individual mothers who are not attached to institutions can obtain basically free professional support through the "Dr. Bella" App under Saint Bella.
Compared with short-term business returns, Saint Bella values more the promotion of the universalization of nursing capabilities and becoming an important builder of industry infrastructure. In Xiang Hua's view, AI provides a real path for the service industry to scale up for the first time, and this ability is not only applicable to the maternal and infant industry but also to fields such as elderly care and medical care that are highly dependent on manual labor. He said that in a longer term, AI is likely to be regarded as a key technological factor driving the global service industry into the next stage, reshaping the operation mode of the entire service industry.