iFlytek Launches SuperAgent Application Framework to Drive the Evolution of Marketing Relationships to B2A2C | The Frontline

Author: Ou Xue

Editor: Yuan Silai

As the integration of AI and marketing accelerates, single - function agents can no longer meet the needs of complex marketing scenarios.

At the 2026 iFlytek AIMC Global Intelligent Marketing Ecosystem Summit held in Shenzhen on January 15th, iFlytek AI Marketing (AIMarX) officially launched the marketing SuperAgent application framework and released the marketing intelligent agent platform built based on this framework. It proposed a new industry paradigm of driving marketing from "experience - driven" to "intelligence - driven" with "collective intelligence".

"Data fragmentation has become the core constraint for the large - scale implementation of AI," said Ronen Mense, President and Managing Director of the Asia - Pacific region at AppsFlyer, pointing out the deep - seated dilemma faced by the current marketing industry at the summit.

As marketing touchpoints become more fragmented, even leading brands find that the data they have accumulated across different platforms cannot be integrated, which keeps AI applications at the stage of single - point optimization. "Marketing teams are more likely to expose the defects of their data foundation than other functions," Ronen Mense pointed out. "Data is restricted by privacy regulations and needs to support real - time decision - making. This dual pressure makes it particularly difficult to build a reliable and unified data foundation."

This dilemma is particularly prominent in global marketing. "The complexity of global marketing is increasing exponentially - with multiple market levels, significant cultural differences, and highly dispersed touchpoints. These pain points cannot be addressed by simply increasing the workforce," said Wang Yunxia, Vice President of iFlytek's AI Marketing Business Group and General Manager of the Marketing Solutions Business Department.

"AI is evolving from a 'function' to an 'underlying architecture'," emphasized Yu Jidong, Senior Vice President of iFlytek and President of the Consumer BG. This transformation requires technology to be more practical. Only by truly solving the actual business pain points can the industry transformation be promoted.

During the summit discussions, 36Kr found that a consensus is emerging: single - technology breakthroughs are no longer sufficient to solve systematic problems. The industry needs an ecosystem - level reconstruction.

This reconstruction is first reflected in the change of collaboration methods. Traditional marketing often has departmental barriers - data analysis, content creation, and media placement operate independently. In the era of intelligent marketing, a cross - functional collaborative workflow is required. "Optimizers can quickly identify strategic problems, and creative teams can know which materials perform well. This unified perspective is changing the traditional collaboration model," Wang Yunxia pointed out.

A deeper - level change lies in the reconstruction of the value measurement system. When 62% of users no longer click on traditional links after getting AI answers, traditional indicators such as click - through rates and conversion rates can no longer fully reflect the marketing effectiveness. The industry needs to establish new measurement standards that can measure the long - term trust and value connection established between brands and consumers.

In addition, Li Ping, Vice President of iFlytek and President of the AI Marketing Business Group, put forward a forward - looking judgment at the summit: SuperAgent will drive the evolution of marketing relationships from B2C (Brand to Consumer) to B2A2C (Brand to Agent to Consumer). In this model, AI is no longer just a tool for brands to improve efficiency, but has become an intelligent bridge connecting brands and consumers.