The prices of Xiaomi used cars have plummeted, falling from the myth of high resale value.

How impressive was Xiaomi's cars before?

They once became a kind of financial product. The early depreciation rate of Xiaomi SU7 exceeded 100%. The price of used cars was even higher than that of new cars.

Looking at the automotive industry, even established brands like Audi and BMW couldn't achieve such a terrifyingly high depreciation rate, and it was unheard of in the electric vehicle market.

However, used - car dealers are now having a headache because of this.

The Myth of Xiaomi Cars' High Resale Value Shattered

According to a recent survey by Lanjing News, the market for Xiaomi's used cars has declined significantly. Among the three models, the price of SU7 has dropped as low as 150,000 yuan. SU7 Ultra has the largest decline, while YU7 has a relatively smaller decline.

In the second half of 2025, many used - car dealers began to complain online that they were facing losses due to the acquisition of Xiaomi SU7, especially the top - of - the - line Ultra version.

These dealers had previously made money from Xiaomi SU7, so they dared to buy the Ultra models at high prices in the early days of the new car's launch. However, as the prices of used cars fell, some dealers suffered significant losses.

Business always comes with risks and it's impossible to always make a profit. The dealers dared to buy at high prices because they had previously made profits from Xiaomi SU7.

Xiaomi's cars once had a very strong market performance: 10 minutes after the launch of SU7 Ultra, the number of orders reached 6,900, and it exceeded 10,000 in two hours. For Xiaomi YU7, the large - scale orders exceeded 200,000 in just 3 minutes after the launch, and the locked - in order volume exceeded 240,000 in 18 hours.

This kind of popularity would make BBA sad and Porsche cry.

With the help of high traffic and grand popularity, the resale value of Xiaomi cars also increased.

However, as it has been nearly a year since Xiaomi cars were launched, the production capacity has gradually increased, and the market has also had some concerns about vehicle - related accidents and other issues.

More importantly, Xiaomi officially launched the "In - stock Car Selection" service. The prices of display cars and repaired transport - damaged cars are even lower than the used - car market prices, directly diverting customers who might have otherwise gone to the used - car market.

Against the background of sufficient supply of new cars and the disappearance of scarcity, consumers naturally prefer to buy new cars rather than used cars.

In addition, Xiaomi has officially released the new - generation SU7 with a starting price of 229,900 yuan, only 14,000 yuan higher than the current model, and with a comprehensive upgrade in core configurations. This has further squeezed the market demand and price space for the current used cars.

So, the decline in used - car prices was predictable.

According to data from Dongchedi, the average price of Xiaomi SU7 in the used - car market is currently 207,000 yuan, a decrease of more than 7,000 yuan compared to a month ago.

Nearly - new cars (with a mileage of less than about 100 kilometers) are usually about 20,000 yuan cheaper than new cars. For cars that have been registered for half a year and have a mileage of about 10,000 kilometers, there is generally a price difference of about 50,000 yuan. If the mileage exceeds 20,000 kilometers, the depreciation will exceed 80,000 yuan.

The depreciation of SU7 Ultra is even more obvious. This flagship model, which was launched in early 2025, had a new - car on - the - road price of about 530,000 yuan, but the current national average price of used cars has dropped to 412,000 yuan.

Nearly - new cars of this model have generally dropped by more than 100,000 yuan compared to the original price. For some used cars with a mileage of about 10,000 kilometers, the decline is more than 150,000 yuan, which is equivalent to a monthly loss of 25,000 yuan.

This is very painful for used - car dealers. They made money from Xiaomi SU7 before, but now they are losing money on SU7 Ultra.

However, this is actually normal. According to Tianyancha App, Xiaomi's car - making business has been established for less than five years. It's hard to believe that although Xiaomi has limited car - making experience, its new cars are aggressively sold in the market and their used cars also had an aggressively high resale value. In hindsight, the myth of Xiaomi's used - car high resale value was actually a high - return, high - risk business.

Resale Value Has Always Been a Pain Point for New - Energy Vehicles

The recent fluctuations in the prices of Xiaomi's used cars have once again brought a question to our attention: Where is the future of the used - car market headed?

This is not only a challenge faced by Xiaomi but also a long - standing shortcoming in the resale - value system of the entire new - energy vehicle industry.

Compared with the typical 3 - 5 - year iteration cycle of traditional fuel - powered cars, the update speed of new - energy vehicles has significantly accelerated, generally shortening to 1 - 2 years.

Consumers can't help but worry: Will the new car they buy today become obsolete tomorrow? Such concerns naturally affect the stability of used - car values.

However, the cooling of Xiaomi's "resale - value myth" has brought some thought - provoking insights to consumers, car manufacturers, and the entire industry.

For consumers, when choosing a new - energy vehicle, they need to lower their overly high expectations for "high resale value" and return to rationality, making decisions based on actual needs and budgets.

As shown by the example of Xiaomi SU7, the additional technological configurations of high - end versions often fail to realize their corresponding value in the used - car market, and the depreciation rate may be even greater.

In addition, consumers should also pay attention to the brand's after - sales layout. Currently, Xiaomi's service network is still under construction, and some cities are not yet covered. The convenience of maintenance is also a key factor affecting long - term vehicle - use costs.

For car manufacturers, it has become increasingly important to find a balance between rapid product innovation and maintaining the value of old cars. Although technological iteration is a trend, they should avoid harming the rights and interests of old car owners due to "overly rapid updates".

Previously, Zeekr 001 also caused old car owners to launch radical rights - protection actions because of "three generations of iterations in one year". The rapid update leading to the depreciation of old cars is actually a common problem in the industry.

From an industry perspective, there is an urgent need for a unified and reliable evaluation standard for the resale value of new - energy vehicles. Currently, there is a lack of an authoritative evaluation system in the market, and the data from different platforms vary greatly, making it difficult for consumers to obtain reliable references.

We can also see that the industry is gradually changing.

In March 2026, the "Inspection Regulations for the Operational Safety Performance of New - Energy Vehicles" were officially implemented, which is equivalent to setting a standard for the inspection of new - energy used cars.

In addition, market supervision needs to be strengthened to eliminate speculation and false advertising and maintain a healthy and orderly trading environment.

As the new - energy vehicle market shifts from pursuing "growth rate" to focusing on "quality", the resale value will become one of the key factors affecting consumers' decisions and the industry's competitive landscape.

It is hoped that the entire industry can build a scientific and reasonable resale - value system to promote the long - term healthy development of the market. Of course, this still requires continuous efforts and exploration from all parties.

This article is from the WeChat official account "Tanqing Shuo AI" (ID: Mr - dushe). The author is Tanqing Shuo AI. It is published by 36Kr with authorization.