Thousands and Thousands Trading: Addressing the pain points of overseas supply of authentic Chinese trendy collectibles and building a bridge for cultural export trade

36Kr has learned that Chongqing Qianqianwanwan Trading Co., Ltd., a cross - border trader of trendy toys and collectible trading cards (hereinafter referred to as "Qianqianwanwan"), is recently seeking a seed - round financing of 800,000 RMB. This round of financing will be mainly used to expand the SKUs to over 300 and deepen the channel layout in Southeast Asia, Europe, and the United States. The company was established in 2025. Without paid promotion, it has achieved a turnover of over 200,000 RMB within half a year, with a net profit margin of about 45%. Its business model has been initially verified by the market.

Market Opportunities and Core Pain Points Highlighted

The global market for trendy toys and collectible trading cards is in a high - growth phase. Data shows that the scale of China's trendy toy industry has grown from 22.9 billion RMB in 2020 to 76.3 billion RMB in 2024, with an average annual compound growth rate of 35.11%. In 2025, the global market size of collectible trading cards reached 7.267 billion US dollars. The overseas market share of Chinese trendy toys has soared from 3% in 2020 to 18% in 2025, and the potential for going global continues to be released.

However, small and medium - sized retailers and consumers in overseas markets, especially in Southeast Asia, Europe, and the United States, are facing three core pain points: Firstly, there is an obvious shortage of genuine Chinese - language cards, and the channels to obtain compliant products are limited. Secondly, traditional multi - level distribution leads to high procurement costs. Thirdly, due to cross - border information asymmetry, it is difficult to accurately connect with high - quality domestic supply chain resources. This market gap provides clear opportunities for traders focusing on exporting genuine Chinese - language trendy toys.

Product Solutions and Business Model Construction

Product and Supply Chain Advantages

Qianqianwanwan focuses on the cross - border export of genuine trendy toys and collectible trading cards in Chinese. Its core product lines cover global popular IPs such as Pokémon, League of Legends, and Yu - Gi - Oh!, including various peripherals such as cards, figurines, and blind boxes. By deeply integrating domestic mature trendy toy supply chain resources, the company strictly controls the genuine product authorization and quality, ensuring to provide high - cost - effective and scarce Chinese - language products for the overseas market, thus forming a differentiated competitive advantage.

Asset - Light and High - Repurchase Operation Model

The company adopts an asset - light operation model, directly connecting with overseas small and medium - sized B - end retailers and C - end collectors through digital channels, eliminating intermediate distribution links, improving circulation efficiency, and reducing transaction costs. In the future, on the basis of strengthening its supply chain capabilities, the company plans to gradually build its own independent website and user community, enhance user stickiness and brand awareness, and upgrade from a simple trading company to an integrated service platform of "supply chain + community operation", aiming to become a cultural export carrier connecting Chinese manufacturing with global trendy toy consumption.

Target Users and Core Team Support

Precise Targeting of Customer Groups

- B - end users: Small and medium - sized trendy toy retailers and offline card stores in Southeast Asia, Europe, and the United States. Their core needs are a stable supply of genuine Chinese - language trendy toys, competitive procurement prices, and efficient cross - border logistics support.

- C - end users: Overseas trendy toy collectors and adult trendy toy enthusiasts interested in Chinese culture and popular IPs, who pay attention to the genuine nature, collection value, and cultural connotations of products.

Led by Serial Entrepreneurs

The founder, Du Dewei, is a serial entrepreneur in the cross - border trade field, with years of in - depth experience in the trendy toy card industry. He has accumulated rich resources in cross - border supply chain management and overseas market trend insight. His personal industry experience provides key support for the company's early model verification, rapid start - up, and compliant operation, and also meets the dual requirements of trendy toy "going global" for cross - border trade experience and cultural perception.