How "light" can your health be? | World Research Consumer Index Brand List Vol. 94
Medical and health consumption is undergoing a dual upgrade of "self - indulgence" and "professionalism". In the field of eye care, brands achieve a balance between "aesthetics" and "health" through emotional IPs and silicone hydrogel technology. In the health equipment sector, lightweight scenarios and intelligent closed - loops are used to integrate professional monitoring into daily life. When proactive health becomes the mainstream, who can truly achieve a deep integration of technological warmth and emotional value will define the future form of the industry.
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During this monitoring period, Schiff Move Free, Moody, and Nutrend ranked in the top three of the list with comprehensive popularity scores of 1.74, 1.59, and 1.56 respectively.
Emphasizing Both Aesthetics and Health, Emotional Self - Indulgence and Technological Eye Care Build a New Ecosystem for Eye Care
In terms of brand distribution, several eye care brands were on the list this month. Among them, Moody's ranking rose significantly, ranking second. In terms of sub - dimensions, its sales popularity and social media popularity both ranked among the top. This was mainly due to its month - long clearance sale of monthly contact lenses on Douyin and the launch of a new co - branded series "A Moment of Glory" with Disney Princesses this month. The brand strengthened emotional resonance through the character narrative of "confidence is the center stage", which led to a surge in popularity. The newly listed brand Haier En integrated cute pet IPs deeply with colored contact lenses through the "Cute Face Party" pop - up event, continuing its emotional marketing approach. In terms of products, both domestic brands focused on the "natural look" aesthetics of small - to - medium diameters and low - saturation color schemes. They used silicone hydrogel materials (such as Moody Live with an oxygen permeability of 150 dk/t) and daily disposable designs to improve comfort, promoting the daily use of high - end colored contact lenses. At the same time, the category boundaries continued to blur. Lu Shi Qing, a brand under Moody, accelerated its layout in myopia management, entering the professional medical field based on clinical data. Bausch + Lomb established a closed - loop for dry eye care with Lumify eye drops and Ultra contact lenses, demonstrating the in - depth capabilities of international brands in the eye health ecosystem. As an international brand that has entered the Chinese market for nearly 40 years, Hiconics continued to rely on its global supply chain and stable quality, maintaining a steady performance in the categories of silicone hydrogel monthly contact lenses and contact lens care solutions. The key to future competition lies in whether it can ensure eye health with technological strength and meet self - indulgence needs with emotional appeal, achieving a deep integration of "beauty" and "health".
Under the Trend of Proactive Health, Health Medical Devices Reconstruct the Consumption Experience with Lightweight Scenarios and Intelligent Management
In the segmented track of health medical devices, as health consumption has completely shifted from "passive treatment" to "active management", consumers' demand for chronic disease prevention and control is no longer limited to hospitals but extends to communities, pharmacies, families, and even commuting scenarios. The core demands focus on "convenience, invisibility, and intelligence". Consumers can obtain professional - level monitoring and intervention plans without frequently going to the hospital. This trend is forcing brands to reconstruct their product logic and service models.
Among them, Omron accurately targeted the high - frequency pharmacy scenario, "lightening" professional cardiovascular screening. It deployed intelligent blood pressure monitors with atrial fibrillation risk prompt functions in chain pharmacies and trained pharmacy staff to provide basic interpretations at the same time, enabling residents to complete early screening for high - risk groups during their daily activities of buying medicine or picking up express deliveries, achieving "invisible early screening and pre - emptive intervention". Sannuo launched the "Minute Clinic" solution in response to the demand for "efficient and multi - dimensional detection". Relying on the iCARE series of portable fully automatic multi - function detectors, with a minimalist one - button operation process, multiple indicators such as blood sugar and blood lipids can be obtained simultaneously within 3 - 5 minutes, significantly reducing the detection threshold and promoting the penetration of chronic disease management into communities and families. In the home scenario, brands focused on optimizing the closed - loop to solve the pain points of "not knowing how to read the test results and not knowing what to do after reading them". For example, Yuwell continued to promote product iteration and upgrading. Centered on the CGM dynamic blood glucose meter, it achieved full - process management of "monitoring - interpretation - intervention" through automatic data recording by the device, the generation of visual reports by the APP, and the push of personalized suggestions. KeFu improved the compliance of elderly users with the minimalist operation of the blood glucose and uric acid integrated meter (dual - test on one paper) and the low - interference design of the silent ventilator, making chronic disease management change from "have to do" to "willing to do easily". The above examples confirm that "lightweight scenarios, efficient detection, and closed - loop management" have become the core trends in the industry, promoting the integration of professional health management into daily life.
Explanation of the List
The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", the "Industry Consumption Heat Index List", the "Product Consumption Wave Index List", the "Consumption Popular Event List", and extended list reports within the corresponding scope. The aim is to objectively and truthfully present the trend characteristics of the consumption world through index evaluation, help industries and brand owners continuously track consumption market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.
The Shiyan Consumption Compass Series Index List continuously monitors the following industries:
3C digital products, footwear and apparel accessories, food and fresh products, household appliances, sports and outdoor products, beauty and cleaning products, mother and baby products, home decoration, automotive consumption, toys, models and musical instruments, pet products, and medical health, a total of 12 major industries.
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Disclaimer
This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.
The list data is calculated by combining public data from mainstream platforms and data accumulated on the Shiyan Big Consumption Platform under Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report has not been formally audited by an independent third - party auditing institution, so there may be unidentified errors or omissions. It is particularly reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.
Any third - party names, brands, or products mentioned in the report are for illustrative purposes only and do not constitute recognition or recommendation of them. Any mention of these third parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index, and it shall not be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not be liable for any losses or damages caused by the use of the information in this report.