Using "standardized services + patented technologies" to enter the home bathing assistance market, "Reconova Elderly Care" has secured seed-round financing to accelerate its market layout in Southwest China.

As the aging population in China deepens, the situation of "one person's disability throws the whole family off - balance" has become an inexpressible pain for many families. In Chengdu, an institution called Chengdu Ruisy Bathing and Accompanying - Diagnosis Elderly Care Service Co., Ltd. (abbreviated as "Ruisy Elderly Care" or "Ruisy") is trying to enter a very private yet highly - demanded niche scenario in home - based elderly care: bathing assistance for disabled elderly people by establishing a strict set of enterprise - level service standards.

36Kr learned that Ruisy Elderly Care has recently completed a seed - round financing. The investor is Pengbo Investment, and the post - investment valuation reached several million yuan. The funds from this round will be mainly used to improve the offline service network and team building. At the same time, the company has launched a new round of financing plan, aiming to accelerate the upgrade of its self - developed management system and the implementation of patented technologies.

Focus on the "Hidden Pain Points" of Home - Based Elderly Care and Redefine the Bathing Experience

Among the complex needs of home - based elderly care, "taking a bath" for disabled and semi - disabled elderly people is not only about dignity but also directly affects their health and safety. Currently, the supply of professional on - site bathing assistance services in the market is scarce. Most families can only rely on domestic helpers or relatives for simple wiping, which has limited cleaning effects and is accompanied by relatively high safety risks.

Ruisy Elderly Care enters this high - frequency and high - difficulty scenario. Different from general domestic services, it focuses on providing standardized and professional on - site bathing assistance. Its English brand "Ruisy" implies "safe, auspicious, and comfortable". The company advocates "European standards with Chinese warmth".

Based on the physical characteristics of disabled elderly people, Ruisy Elderly Care has designed a standardized process covering home assessment, physical sign monitoring, constant temperature control, privacy protection, and post - bath care. Recently, the company has also obtained a core patent through technology transfer, gradually shifting the service model from "manpower - driven" to "technology + service" dual - wheel drive. It uses more portable and intelligent equipment to solve the operational problems in traditional bathing assistance and builds a technological barrier.

Release Enterprise Service Standards and Build a Moat for Regional Operations

The domestic home - based elderly care market has long presented a pattern of "small, scattered, and chaotic". The lack of unified service standards is a key bottleneck in the industry's development. Currently, in the market, there are both national brands such as Fushoukang and many local small and medium - sized institutions. Compared with some enterprises that focus on B - end/G - end businesses or operate in a workshop - style, Ruisy Elderly Care chooses a differentiated path in the C - end market - to become the setter of industry standards.

The core action of Ruisy Elderly Care is to release the "enterprise standard" for bathing assistance services, transforming non - standard services into quantifiable, assessable, and replicable standardized products. There are clear SOPs from service scripts to equipment placement.

To support the implementation of the standards, the company has formed a service team with a professional proportion of 80%, far higher than the industry average. The remaining 20% are operation and management personnel. With the self - developed full - process system and the million - yuan - level insurance provided for each service, Ruisy Elderly Care has formed an operational closed - loop of "professional personnel, intelligent system, and controllable risks". With solid services, the company has established a stable service network in the core area of Chengdu. Its brand has been broadcast on CCTV, establishing a professional and trustworthy image locally.

Deeply Cultivate Chengdu, Radiate Southwest China, and Accelerate with a New Round of Financing

As the core city in Southwest China, Chengdu has a large elderly population base and relatively open consumption concepts, making it a testing ground and high - ground for elderly care services. Currently, Ruisy Elderly Care focuses on Chengdu, polishing the single - city profit model and standardized replication ability.

Pengbo Investment, the investor in the seed round, said that it is optimistic about the long - term potential of China's silver economy. The service model of Ruisy Elderly Care, which deeply cultivates the local market, attaches importance to standards, and is practical and professional, is the key to solving the industry's pain points.

After completing the seed - round financing, Ruisy Elderly Care has launched a new round of financing plan. The funds will be mainly used to accelerate the transformation of patented technologies and the intelligent upgrade of products, and to increase market promotion, promoting the "Ruisy Standard" to a wider area. The goal is to become a leading brand in the bathing assistance niche track in Southwest China and even across the country.

As the aging process accelerates, with the triple support of "standards + technology + humanity", Ruisy Elderly Care is turning the "small matter" of bathing assistance into a solid cause with both social value and business prospects.