Tubatu Upgrades "Pre-payment Compensation" Mechanism, Driven by AI Technology in Home Improvement Services | The Frontline

Text by | Zhang Ziyi

Edited by | Yuan Silai

Not long ago, the 11th Tubaotu Ecosystem Conference was held in Wuhan.

The conference reviewed the operation of the home improvement market in the past year. Facing the challenges brought by the long cycle, non - standardization, and high trust costs in the current home improvement industry, Tubaotu clarified its core strategy for the future: to create a more "certain" decoration experience for users through a guarantee system that deeply intervenes in the construction process and the application of artificial intelligence technology.

At the conference, Wang Guobin, the founder and CEO of Tubaotu, officially released the service upgrade plan for "Decoration Insurance 3.0". This system extends the supervision function from simple fund custody to three core pain points in the construction process, namely materials, construction period, and additional items.

In terms of material management, decoration companies must upload the material list in advance and submit procurement vouchers at key acceptance nodes. The platform's quality inspectors will conduct on - site verification and take photos for records to prevent material fraud.

In terms of construction period management, the contract must clearly specify the start and completion times and the compensation standards for delays. The platform's quality inspection will monitor the progress and give early warnings of delay risks.

In terms of additional item management, the platform requires a clear agreement on the settlement floating range. Any additional items during the construction period must be confirmed by the user to eliminate malicious price increases. To enhance the deterrence of the guarantee, Tubaotu also launched a "pre - compensation" system. Once it is verified that the above problems are caused by the decoration company, the platform will compensate the user in advance within 3 days. After piloting this model in areas such as Guangzhou, Shenzhen, and Dongguan, the 15 - day assignment signing rate of decoration companies increased significantly by 158%.

In terms of technological trends, Wang Guobin emphasized that the general home improvement industry must actively embrace artificial intelligence. He pointed out that the current decision - making habits of users are being changed by AI agents, and the platform is optimizing services through the construction of AI infrastructure.

Currently, Tubaotu has achieved AI application in four dimensions: design, customer service, quality inspection, and marketing. For example, the AI design tool can identify the house type and quickly generate layout drawings, improving the output efficiency of design plans. AI quality inspection and AI customer service handle objection judgments and interactive consultations through intelligent algorithms, making the decoration process more transparent and efficient.

Wang Guobin believes that in the AI era, the truly accumulated word - of - mouth, cases, and delivery data will become important bases for the platform's algorithm to recommend merchants. This requires decoration companies to shift from "promoting to users" to "accumulating credit value for AI recommendation".

Judging from the industry's business data, the in - depth empowerment of the platform is expected to help decoration companies cope with the market "winter".

In 2025, despite the fierce industry competition, a large number of mid - tier enterprises on the Tubaotu platform still achieved double - digit revenue growth. Some leading decoration companies maintained revenue growth between 20% and 30% through platform drainage and tool optimization. With the popularization of online traffic, the store pages of decoration companies on the platform have evolved into comprehensive positions integrating precise traffic reception, word - of - mouth accumulation, and location - based services. Data shows that more than 100 decoration companies have an annual appointment volume of over a thousand times, and the signing rate of enterprises that jointly placed advertisements through the platform's guarantee policy increased by up to 30%.

The logic behind Tubaotu's upgrade this time is to solve the long - standing information gap and efficiency problems in the home improvement industry through stricter institutional constraints and more advanced technological means. By shifting the focus of guarantee to the entire construction process, the platform attempts to build a more transparent and win - win relationship among users, decoration companies, and the platform. This transformation is not only a response to users' pain points but also an inevitable choice to gain market competitiveness by improving the service quality on the supply side against the background of economic cycle differentiation.