AI Solves the Growth Dilemma in Overseas Markets, and EasyFrog Intelligence Helps Merchants Achieve Efficiency Equality

In 2025, AI Agents transitioned from concepts to commercial implementation. "Making money with AI" became one of the most concerning topics for entrepreneurs and investors. AI products that form closed - loops in vertical fields and directly create commercial value have emerged continuously.

Among them, cross - border e - commerce, a paradoxical combination regarded as both a "red ocean of traffic" and a "blue ocean of growth", is undoubtedly a popular scenario for application implementation. On the one hand, social e - commerce platforms such as TikTok have become new engines for sales growth. On the other hand, small and medium - sized sellers struggle to cope with complex challenges such as low content creation efficiency, soaring advertising costs, and difficulties in achieving sales volume through cooperation with influencers.

In the uncertain battlefield of cross - border e - commerce, EWA Technology (EWA) attempts to provide a bridge to growth for those going global with its definite AI and data capabilities.

EWA Technology was founded in 2023. In November 2025, it launched the AI product "EWA Quantitative Intelligent Agent" (hereinafter referred to as "EWA"), aiming to build a self - iterative "marketing brain" centered around products to help cross - border merchants improve the efficiency and conversion rate of content marketing. "What we ultimately deliver is not tools, but sales volume and profits," said Jiang Anqi, the founder of EWA Technology.

Jiang Anqi is a serial entrepreneur in the digital marketing field. He has served as the head of advertising platforms at Baidu and Sina, and as a senior vice - president at BitAuto and Zhihu. In 2023, he led his team to launch the agent product "EWA Assistant" for the legal community. The company's core team comes from Internet companies such as ByteDance and Sina Weibo, with years of experience in digital marketing and AI applications.

1. Solve the Efficiency Problem of Overseas Marketing with Agents

Data from the General Administration of Customs shows that in the first half of 2025, the total value of China's cross - border e - commerce imports and exports reached 1.37 trillion yuan, a year - on - year increase of 10.3%. Among them, social e - commerce represented by TikTok Shop continued to lead in terms of growth rate.

Under the prosperity, the pain points are acute. EWA Technology observed that 58% of the GMV on TikTok Shop comes from content conversion of short videos and live broadcasts. However, the hit rate of natural content is generally below 5%, and the order - making rate of influencer cooperation is less than 3%. Merchants find it difficult to find content strategies with high conversion rates.

Moreover, as advertising and marketing gradually shift from traditional creativity - driven to data - and algorithm - driven digital marketing, enterprises need to produce a large amount of materials for A/B testing and then decide on the advertising strategy based on data feedback. The digital marketing process from production, testing, advertising to iteration results in a huge workload for merchants, and the trial - and - error cost is relatively high for small and medium - sized merchants. As the number of merchants increases, the CPM of platform advertising continues to rise, and the threshold for new stores to gain sales volume is also constantly increasing.

"These are the core pain points that prevent more small and medium - sized merchants from entering the cross - border field," said Jiang Anqi. "The starting point for founding EWA Technology is to enable AI capabilities to run through the entire content link and help small and medium - sized merchants achieve efficient conversion from traffic to products at a lower cost."

Facing the existing video - generation AI tools on the market, EWA Technology proposed a differentiated product positioning of "Vibe Marketing" (collaborative marketing). Jiang Anqi explained, "The concept of Vibe comes from Copilot, emphasizing human - machine collaboration. EWA builds a collaborative framework for automated marketing tasks, allowing AI to collaborate with humans in the content production process. Whether it is SEO optimization in the shelf - e - commerce scenario or creating short - video hits in social e - commerce, they are just different means to achieve the GMV goal. AI can be responsible for the connection, execution, and optimization of all actions, and humans only need to issue instructions and review the results."

Compared with other general video - generation tools, EWA's advantage lies in its in - depth understanding of the e - commerce marketing scenario. Its self - developed visual understanding model aims not only to recognize "a person running" but also to identify "this picture is a hook to show the waterproof performance of shoes".

Specifically, EWA can build an independent and exclusive marketing intelligent agent for each product. After analyzing the core selling points and audience profile of the product in the target market, it calls its self - developed visual understanding model to analyze the original video materials uploaded by merchants, identify the product attributes and functions presented in the material segments (such as "pain - point hooks", "function demonstrations", "calls to purchase", etc.), and then, like an experienced editor, recombine and edit the materials to generate high - quality product - promotion videos that conform to the language and style of the target market.

According to Jiang Anqi, currently, EWA has been applied to the company's own cross - border business, selling daily necessities and fitness products in the Southeast Asian market. "By serving our own products, we can find possible bottlenecks in actual operations. On the one hand, we can solve business problems by optimizing AI capabilities. On the other hand, we can also improve the agent product, achieving a positive cycle of mutual promotion between business and technology."

The profits of small and medium - sized cross - border sellers are often eroded by the costs of purchasing, fulfillment, traffic, and content operation. According to EWA Technology's calculations, by providing merchants with high - quality supply - chain integration, intelligent editing, and intelligent advertising services, EWA can increase merchants' profitability by 25% - 30%.

2. Build a Closed - Loop for the Entire Content Marketing Link and Realize the Vision of 'One - Person CMO'

In mid - November this year, the beta version of EWA was officially launched. Based on the verification results of the internal e - commerce business and a small number of co - creation customers, it can save about 75% of the editing manpower, and the conversion efficiency of the generated videos is close to that of manual editing.

Next, EWA Technology plans to launch the intelligent advertising function next year to achieve data closed - loop and self - iteration capabilities. After the product - promotion videos are advertised on different platforms, the full - link data such as views, interactions, and conversions will be immediately collected into EWA's marketing target data bank. Based on its self - iteration ability, EWA can analyze key elements such as the content form, advertising time, and target audience of the collected data, continuously deepen its understanding of products and users, and thus optimize the material production quality and advertising strategy.

"EWA is like a digital operation specialist that can continuously learn and grow," Jiang Anqi metaphorically said. "In the initial stage, the collaboration ratio between humans and the agent may be 50:50. As the service time increases and more data is accumulated, the agent's autonomy will become stronger and stronger, and human participation will gradually decrease to 20% or even lower."

The current challenge for EWA Technology is to continuously adapt to the rapid changes in the overseas market, including platform policies, user habits, and traffic rules. To address this, EWA adopts an open - architecture AtoA, aiming to quickly integrate new platform rules and adapt to different marketing channels, thus responding to overseas market changes faster than traditional Martech companies or agency services.

"The experience we gained from our previous AI startup is that most agent products aim to improve efficiency and reduce costs, but it is often difficult to clearly quantify their impact on the actual business operations of enterprises. A good AI application must be able to deliver end - to - end results with a success rate of over 60% - 70%. Otherwise, 'cost reduction' doesn't make much sense. We hope that EWA can truly create incremental value for enterprises. This goal is clearer for enterprises and can also make our customers and us a real community of interests," said Jiang Anqi.

Therefore, in terms of the commercialization model, EWA did not choose the common SaaS subscription model in the industry but adopted the RaaS model (Result as a Service) that charges customers according to results based on different scales. For large customers and brand owners, it uses the agency - operation model, providing in - depth and transparent full - case services and sharing profits based on GMV. For small and medium - sized merchants, it offers standardized SaaS products, and the fees are linked to the sales - volume increase effect of the promoted products. For individual merchants/entrepreneurs, it launches the "one - to - many accompanying - growth model", providing full - link services from products, supply chains to operation training.

Jiang Anqi said that the vision of EWA Technology is "One - Person CMO, Empowering Global Products", which means to deliver the systematic integrated marketing capabilities that were once only affordable for large brands to every small business entity through AI. "Anyone with execution ability can become an efficient CMO team on their own and sell good products globally with the support of EWA Technology's product and service system."