Experience consumption comes first, foldable phones compete for the position of flagship devices | Global Research Consumption Index Brand List Vol.89

The 3C industry is witnessing a precise game of "going low - end" and "going high - end". OPPO has introduced air - cooling heat dissipation technology to thousand - yuan phones, aiming to win the battle through technology popularization. Meanwhile, Honor and Samsung are striving for "lightness and thinness" in the foldable screen segment, leveraging AI to reshape high - end value. Tablets and wearables are accelerating their exploration of vertical scenarios, and the ecological jigsaw is becoming increasingly complete. The competition has shifted from specifications to technological experience, form innovation, and ecological synergy. Under this new pattern, how can brands position themselves?

Image source: Shiyan Big Consumption Index

During this monitoring period, Apple, Huawei, and Xiaomi ranked top three in the comprehensive popularity list with scores of 1.94, 1.85, and 1.75 respectively.

Flagship performance at lower prices is the key in the cost - effective market, and the "light and thin" track in the high - end foldable screen market is heating up

In the mobile phone market, in July, OPPO officially launched two models, the K13 Turbo and K13 Turbo Pro, in the cost - effective segment. Both models are standard - equipped with the "Gale Heat Dissipation Engine" - an internal micro - physical fan (codenamed "Yasuo") that is only half the size of a thumb, weighs 3.4 g, and can increase wind power by 120%. It can keep the phone's body temperature down to around 40 °C, making it a model that combines air - cooling and IPX8 waterproofing.

As the main sales force in OPPO's sub - 2000 - yuan price range, the K series has previously focused on performance, pursued imaging quality, and explored drop - resistance in the previous generation. To create a clearer product distinction from the A series, the K13 Turbo series has returned to the performance track.

In the high - end and AI - enabled mobile phone market, on July 2nd, Honor, one of the early players in the AI field, launched the new - generation lightweight foldable phone, the Magic V5. It is only 8.8 mm thick and weighs 217 g, setting new records for "thinnest" and "lightest" in the industry. It is also equipped with the MagicOS 9.0.1 system and full - fledged MagicLM capabilities, enabling AI applications such as "one - phrase PPT creation, one - phrase programming, one - phrase searching, one - phrase file transfer, one - phrase taxi - hailing, one - phrase object recognition, one - phrase screen reading, and one - phrase memory". Priced from 8999 yuan, it is a key part of Honor's high - end strategy and a preparation for its IPO.

Additionally, Samsung launched three foldable phones this month. Among them, the Galaxy Z Fold7 is positioned as the world's lightest and thinnest large - foldable phone at present. This reflects that foldable screen technology remains a breakthrough point for brands in the high - end market's differentiated competition.

The tablet market is exploring functional upgrades in mobile office and creative scenarios, and brands are accelerating their layout of the IoT ecosystem

Moreover, in the tablet market, on July 24th, Huawei launched the new 12.2 - inch HUAWEI MatePad Pro, fully equipped with HarmonyOS 5. It features a more professional software ecosystem, more efficient interaction methods, and smarter AI functions. It has also comprehensively upgraded creative tools such as the Born to Draw app and Huawei Notes, deeply covering diverse scenarios such as mobile office and professional creation, further expanding the usage boundaries of tablets.

In the wearable market, this month, iQOO launched the iQOO WATCH GT (square dial) at Beijing Universal Resort. With a 1.85 - inch large screen and eSIM cloud messaging, priced from 479 yuan, it marks the official completion of the "wearable" segment in the iQOO IoT ecosystem. OnePlus held a summer new product communication meeting in China and launched the 43 - mm OnePlus Watch 3, targeting "flagship for small wrists". It has a silver - steel body, a simple bezel, and supports eSIM, ECG, and a 14 - day battery life. This reflects that the market is maturing and differentiating, and brands are entering specific niche markets through precise combinations of price, size, and functions.

Explanation of the list

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", "Industry Consumption Heat Index List", "Product Consumption Wave Index List", "Consumption Hot Event List", and extended list reports within the corresponding scope. The aim is to objectively and truly present the trend characteristics of the consumption world through index evaluation, help the industry and brand owners continuously track consumption market trends, provide references for business operations, and enhance comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital products, footwear, clothing, and accessories, food and fresh produce, household appliances, sports and outdoor products, beauty and cleaning products, mother and baby products, home decoration, automotive consumption, toys, models, and musical instruments, pet products, and medical and health products, a total of 12 major industries.

Image source: Shiyan Big Consumption Index

Disclaimer

This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The list data is calculated by combining publicly available data from mainstream platforms and data accumulated on the Shiyan Big Consumption Platform under Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some of the data in this report has not been formally audited by an independent third - party auditing institution, so there may be unidentified errors or omissions. It is particularly noted that market conditions may change at any time, so the forecasts, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustrative purposes only and do not constitute an endorsement or recommendation. Any mention of these third parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index. It may not be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not be liable for any losses or damages caused by the use of the information in this report.