Reconstructing Trust in the 3-Trillion Home Furnishing Market: Meijucang's "Five-Story Building" Model Breaks the Deadlock and Launches a 20-Million-Level Angel Financing

When it comes to the last mile from "having a house" to "living in a comfortable home", it has long been blocked by information opacity, fragmented services, and lack of trust. Consumers are faced with a vast number of brands and find it difficult to make a choice, while high - quality merchants are trapped by the lack of authoritative endorsement and precise traffic. The "trust deadlock" in the pan - home furnishing industry is now being cracked by a brand - new ecological model.

Logic of Breaking the Deadlock: From Selling Products to Providing "Reliable Living Solutions"

The scale of the pan - home furnishing industry has reached 3 trillion yuan, but behind it lies a long - term imbalanced supply - demand relationship. Consumers pursue convenience, safety, and high - quality, but can only piece together answers from fragmented services. High - quality brands need authoritative recognition and precise traffic, but are often forced to be involved in the red ocean of low - price competition.

Meijucang's innovation is not a single - function breakthrough, but the construction of an ecological system that makes "trust quantifiable, services implementable, and values recyclable". This system is vividly compared to a "industrial building" with complete functions, where each floor is interconnected to form a closed - loop.

The First Floor is the Meijucang platform, serving as the "general control brain" and the "safe wallet". It realizes full - link digital management and control through mini - programs, data centers, and fund trusteeship. All orders, funds, and points are settled uniformly, eliminating transaction tricks at the root. The Second Floor is the "Double - 100 Brand Alliance", which selects brands based on the double - hundred standards of service quality, ensuring quality for consumers and providing precise traffic access for high - quality brands. The Third Floor is the city service center, playing the role of an "off - line experience window + conversion engine". With the help of AR showrooms, community micro - warehouses, and mobile service vehicles, it makes online solutions tangible, experiential, and implementable. The Fourth Floor houses the innovation and entrepreneurship center, serving as a "talent factory + content source". It trains designers, foremen, and anchors, and requires their works to use alliance brands, directly connecting with off - line implementation and selection activities to form a positive cycle of talents and content. The Fifth Floor is the IP of "The Most Beautiful Residence", acting as a "traffic lighthouse + authoritative endorsement". Through a matrix of six programs and selection activities, it continuously exposes high - quality residential cases and brands, injecting traffic into the entire ecosystem.

Running through the entire "building" is the points and profit - sharing system, which is like an elevator connecting each floor, enabling consumers, brand merchants, service providers, and content creators to benefit from the ecosystem and realizing the circular appreciation of goods, people, money, and content. The sharpness of this model lies in that it is not limited to one - way service output, but constructs a sustainable ecosystem where "good products have good outlets and good services have good rewards".

Tactical Implementation: A Trinity of Policy, Content, and Off - line Operations to Run Through the "Henan Model"

The ecological concept requires solid tactical support. Meijucang has formed a triangular implementation strategy of "policy endorsement + content drainage + off - line conversion".

On the policy side, the project precisely aligns with the national orientation of building "good houses". The launch event in Zhengzhou in October 2025 was guided by the Henan institution of the China Interior Decoration Association and co - hosted by the Henan Building Interior Design and Research Institute. Currently, it is applying to be included in the "good houses" policy support system of the Henan Provincial Department of Housing and Urban - Rural Development, becoming a carrier for policy implementation. It not only obtains authoritative recognition but also opens up a channel for government - enterprise cooperation.

On the content side, the IP of "The Most Beautiful Residence" has been upgraded from a micro - documentary to a matrix of six programs, including 48 - hour extreme renovation, micro - documentaries on human - habitat aesthetics, real - life shows of house swapping, PK competitions on home - buying knowledge, technology shows of future residences, and special episodes on beautiful rural areas. The full - platform dissemination not only sets a perceptible living benchmark but also allows alliance brands to be naturally implanted, achieving the goal of "content is drainage and cases are trust".

On the off - line side, the city service center is not a traditional store but a multi - functional node integrating experience, live - streaming, and services. It replicates program cases on a 1:1 scale, with designers conducting on - site live - streaming explanations. Community micro - warehouses ensure rapid delivery, and mobile service vehicles reach the end - users, forming a closed - loop of "online promotion, off - line experience, and immediate service", directly addressing the pain points of difficult home - furnishing consumption experience and implementation.

Currently, Meijucang has attracted more than sixty brands to express their intention to join the alliance, and the city service centers in Zhengzhou and Kaifeng are about to be established. The verification of the "Henan Model" is laying the foundation for subsequent national replication.

Financing Plan: Angel Round to Boost Ecosystem Implementation and Seize the Opportunity of Industry Reconstruction

Meijucang has officially launched an angel - round financing, planning to raise 6 million to 20 million yuan, which will be mainly used for three aspects of construction:

Digital platform upgrade (accounting for 30%) will optimize the functions of mini - programs, iterate the data center and the points and profit - sharing system, and improve user experience and operational efficiency. Off - line service system implementation (accounting for 30%) will promote the preparation and construction of national city service centers, enabling them to start operation in the first quarter of 2026, and simultaneously layout the network of community micro - warehouses and mobile service vehicles. IP content and brand promotion (accounting for 40%) will increase investment in the production and full - platform dissemination of the program matrix of "The Most Beautiful Residence", expand government - enterprise cooperation resources, and enhance brand influence and ecosystem traffic scale.

Against the background of both consumption upgrading and policy encouragement, Meijucang's goal is not only to solve the pain points of living but also to reshape the underlying rules of the pan - home furnishing industry. It breaks information asymmetry with trust, integrates fragmented services with the ecosystem, and replaces low - price competition with value circulation. For investment institutions focusing on industrial upgrading and ecological models, this angel - round financing is an opportunity to participate in the 3 - trillion - yuan market transformation and a value - co - creation opportunity to grow together with industry reconstructors.