"So many people that interviews have to be held in the canteen." NIO has launched a "crazy" recruitment mode. It delivered over 10,000 vehicles last week. An executive said that production capacity is still "increasing".

On October 21st, a car blogger revealed that NIO's delivery volume last week (October 13th - October 19th) exceeded 10,600 vehicles. Among them, the NIO brand delivered over 4,000 vehicles, the LeDao brand delivered over 5,000 vehicles, and the Firefly brand delivered over 1,500 vehicles. This is also the first time in NIO's history that the weekly delivery volume has exceeded 10,000 vehicles.

The blogger also said that the weekly delivery volume of the LeDao L90 exceeded 3,500 vehicles, reaching a new historical high, and the production capacity increased by 50% compared with last month; the all - new ES8 has also officially entered the "ramping - up" stage.

Regarding the above data, a reporter from National Business Daily verified with NIO, but the other party did not comment. However, the reporter learned from an anonymous insider that the above data is true.

Image source: Sina Weibo

Li Bin, the chairman and CEO of NIO, said in a recent internal meeting for middle and senior management that the production capacity of the all - new ES8 for the first quarter of next year has been fully booked.

According to a screenshot of a WeChat group chat circulating online, a human resources staff member posted recruitment information for NIO's factory in the chat group, saying that "NIO is crazy about ensuring supply and is currently competing with big companies like Apple for talent" and "the office is too crowded, and interviews have to be conducted in the canteen."

Image source: Provided by the interviewee

"The content in the screenshot is all true," the above - mentioned anonymous insider told the reporter.

From the recruitment content, NIO's factory is recruiting personnel, mainly responsible for the installation of NIO's parts. The positions cover equipment operators, quality inspectors, general assembly, painting, body, stamping workshops, etc. The monthly salary of employees is guaranteed to be 6,200 yuan for 5 days and 8 hours a week, and can reach over 8,000 yuan with subsidies and overtime pay. At the same time, the company provides double pay at the end of the year and year - end bonuses, and also pays the five social insurances and one housing fund.

Regarding the large - scale recruitment in Hefei factory for production capacity expansion, on October 23rd, Qin Lihong, the co - founder and president of NIO, replied in an interview with the reporter: "There is such a thing, and the company's production capacity is ramping up."

The reporter searched for the keyword "Direct recruitment of NIO Automobile Factory" on a recruitment platform, and multiple recruitment information for "full - time employees" of NIO Automobile appeared. The recruitment positions are all equipment operators, covering general assembly, painting, body, stamping workshops, etc., with a salary of 6,000 - 8,500 yuan.

Image source: Screenshot of the 58.com recruitment mini - program

In addition to the above chat screenshot, a screenshot of the Request from NIO to Coordinate Labor Resources to Boost Production Capacity stamped with the official seal of NIO Automobile Technology (Anhui) Co., Ltd. is also circulating online. The content shows that due to the strong order demand for the LeDao L90 and NIO ES8, and the shortage of labor in the fourth - quarter labor market restricting the improvement of production capacity, which greatly affects the delivery of user orders. After investigation and statistics, NIO needs to solve the employment problem of 1,000 people by the end of October. NIO proposed that it hopes the Hefei Municipal Government can connect with various local vocational colleges in Hefei, establish channels for targeted intern output, and recommend qualified personnel.

The reporter verified the authenticity of the content in the above document screenshot with several NIO executives, but did not receive a response as of press time.

It is worth mentioning that Li Bin said in NIO's second - quarter earnings conference call: "Currently, there are four models under NIO waiting to be delivered, including the LeDao L90, the all - new ES8, the LeDao L60, and the Firefly. The company will give priority to ensuring the production capacity of the LeDao L90 and the all - new ES8."

During the 2025 Chengdu Auto Show, Qin Lihong also said in an interview with the reporter that since the market demand for the LeDao L90 exceeded expectations, for some time to come, the LeDao L60 will "give way" to the LeDao L90 in terms of production capacity.

Image source: LeDao Automobile's official WeChat account

Li Bin made it clear in a recent internal meeting for middle and senior management that for NIO to make a profit in the fourth quarter, three things need to be done well, one of which is "ensuring supply in the supply chain and reducing costs." "The supply chain in the fourth quarter of this year is very important. The demand for the all - new ES8 is better than expected, and the production capacity of the all - new ES8 should reach over 15,000 vehicles in December," Li Bin said.

According to the plan, the production capacity of LeDao will be alleviated in October, and it is expected to reach 15,000 vehicles. The production capacity of the entire supply chain in the fourth quarter will be increased to 25,000 vehicles per month; NIO's production capacity will reach 10,000 vehicles in October and 15,000 vehicles in December. "If users order the all - new ES8 now, the delivery will have to wait until April next year," Li Bin said.

Combining this year's demand and supply situation, Li Bin set the cumulative delivery target for the three brands in the fourth quarter of this year at 150,000 vehicles, with a monthly delivery volume of 50,000 vehicles.

To support the monthly delivery target of 50,000 vehicles, Li Bin once said that the monthly production capacity target of the company's three brands in the fourth quarter is 56,000 vehicles, including 25,000 vehicles for NIO, 25,000 vehicles for LeDao, and 6,000 vehicles for Firefly.

In Li Bin's view, every vehicle is very important in the fourth quarter, and every vehicle should be "harvested" in the fourth quarter. "Because the new energy vehicle purchase tax policy will be adjusted at the beginning of next year, the end of this year will definitely be a peak in demand," Li Bin believes.

This article is from the WeChat public account "NBD Auto", author: Li Xing. Republished by 36Kr with permission.