Consumption Upgrade of Home Appliances among Generation Z: Quality and Health Drive Technology | Brand Ranking of Shiyan Consumption Index Vol.79

During this monitoring cycle, Roborock, Leader, and Hualing ranked in the top 3 of the list with comprehensive popularity indexes of 1.85, 1.66, and 1.47 respectively.

Image source: Shiyan Big Consumption Index

The demand for home appliance consumption upgrade among Generation Z is emerging, and the precise stratification strategy boosts the differentiated growth of sub - brands

Judging from the listed brands, Leader and Hualing performed strongly this month, jointly confirming the success of the youth - oriented and precise stratification strategies in the home appliance market.

Although both brands are youth - oriented sub - brands under the same group, they accurately capture the consumption needs of the new generation through differentiated positioning. Leader takes "deep youth - orientation" as the core. Through its first - created HOME one - key comfort technology and access to the Huawei HiLink ecosystem, it deeply integrates the intelligent experience with convenient operation to meet the young people's demands for a quality life and technological interconnection. Hualing focuses on "extreme cost - performance". With its core hardware without cut - backs and practical functions such as the new first - level energy efficiency, it provides reliable performance at an affordable price, precisely solving the pain point of young people who need to balance the budget and performance when purchasing home appliances for the first time.

They respectively cut in from the two paths of "experience upgrade" and "cost optimization", jointly revealing the core trend of the current home appliance market: only by accurately understanding the core demands of specific groups and delivering differentiated value through technological or supply - chain advantages can one win the incremental market in the fierce competition.

The demand for quality and health leads the iteration of home appliance technology, and the precise product matrix becomes the key for home appliance brands

From the perspective of segmented dimensions, the full - ecosystem brands of technology giants, Haier and Midea, adopt the paradigm of technology - driven experience upgrade and matrix - based precise coverage. Haier achieves leadership in multiple categories through the trinity strategy of "global R & D + high - end brand matrix + scenario ecosystem". Its technologies such as AI full - space fresh - keeping and healthy air purification directly address the pain points of users regarding quality and health. Coupled with services such as integrated delivery and installation, it builds an all - around advantage from products to experience.

Midea, relying on more than 10 billion yuan of R & D investment in the past five years, adopts the precise strategy of "suite matrix to cover stratified needs". Through the "comprehensive wind" technology, it solves the industry problem of balancing large air volume and comfort, and meets the differentiated needs of different groups with series such as "cool power - saving".

Although they have different paths - Haier emphasizes the overall solution and leading the high - end market, while Midea focuses on technological breakthroughs and demand - stratified coverage - they jointly reflect the essence of the current competition in the home appliance industry: based on continuous R & D, by accurately understanding user needs, building differentiated advantages in technological iteration and product innovation.

Explanation of the list

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", the "Industry Consumption Heat Index List", the "Product Consumption Wave Index List", the "Consumption Popular Event List", as well as extended list reports within the corresponding scope. It aims to objectively and truly present the trend characteristics of the consumption world through index evaluation, help the industry and brand owners continuously track the trends of the consumption market, provide references for enterprise operation, and enhance the comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital, footwear and apparel accessories, food and fresh produce, home appliances, sports and outdoor, beauty and cleaning, mother and baby products, home decoration, automobile consumption, toys, models and musical instruments, pet products, and medical health, a total of 12 major industries.

Image source: Shiyan Big Consumption Index

Disclaimer

This list is exclusively compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The calculation of the list data combines the public data of mainstream platforms and the data precipitation of the Shiyan Big Consumption Platform under the ownership of SMZDM.com. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some of the data in this report have not been formally audited by an independent third - party auditing institution, so there may be unidentified errors or omissions. It is particularly reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustration purposes only and do not constitute an endorsement or recommendation of them. Any mention of these third - parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to SMZDM.com Group and Shiyan Index. It shall not be reproduced or distributed without permission. SMZDM.com Group and Shiyan Index shall not bear any legal liability for any losses or damages caused by the use of the information in this report.