Beiersdorf Group Officially Launches the Chinese Trademark of Its Anti-Spot and Whitening Patent Ingredient, Thiamidol® | Latest Updates
36Kr learned that Beiersdorf Group officially launched the Chinese trademark "Tiaminduo®" for its patented anti - spot and skin - whitening ingredient, Tiaminduo® 630. This ingredient is the first inhibitor screened based on human tyrosinase, aiming to inhibit melanin production at the source. As of now, Beiersdorf has launched 12 products containing Tiaminduo® 630, covering multiple scenarios including mass skincare, dermatological skincare, high - end skincare, and professional medical aesthetics.
Image source: NIVEA
Beiersdorf is a German skincare company with a history of over 140 years, headquartered in Hamburg. As a leading enterprise in the global skincare field, its core business lies in the research and innovation of skin science. Its core brands include NIVEA, a skin - care brand; Eucerin, which focuses on sensitive - skin repair; and La Prairie, a high - end luxury skincare brand.
Lu Baishan, a member of Beiersdorf's Executive Board, said at the press conference held on October 17, 2025, that the launch of the Chinese trademark marks the official service of this ingredient to Chinese consumers in a localized capacity and strengthens intellectual property protection. Xue Wei, the Managing Director of Beiersdorf Group in Northeast Asia, pointed out that Tiaminduo® 630 is the result of the group's more than 20 - year scientific research, reflecting the strategy of "driving global R & D with Chinese needs".
At the concurrent high - level forum "Decoding Pigmentation - The Role of Human Tyrosinase in Skin Health", Dr. Ke Baide, the Chief Photobiology Scientist at Beiersdorf, introduced the R & D background of this ingredient: The group spent 15 years overcoming the problem of recombinant human tyrosinase expression and screened Tiaminduo® 630 from more than 50,000 molecules. This ingredient has completed a full set of toxicological safety assessments, published multiple SCI papers, and obtained approval from the National Medical Products Administration.
Policy support is the driving force for the implementation of Tiaminduo® 630 in China. As the first newly approved anti - spot and skin - whitening raw material (No. "Guozhuangyuanzhuziz 20240001") after the implementation of the "Regulations on the Supervision and Administration of Cosmetics", this ingredient relies on the regional advantages and special - class services of the "Yangtze River Delta Cosmetics Industry Innovation High - ground" in Qingpu District, Shanghai, and has achieved a key leap from scientific research discovery to regulatory approval. In February 2025, the "Several Provisions on Supporting the Innovation of Cosmetic Raw Materials" was issued, establishing a simultaneous application mechanism for new raw materials and related products, further shortening the product filing cycle.
In terms of industrialization, in February 2025, Eucerin, a brand under Beiersdorf, globally launched the second - generation light - induced essence with Tiaminduo® 630 as the core ingredient in Shanghai and entered the Chinese market through cross - border e - commerce. In March, it obtained the special license for anti - spot and skin - whitening products, and in May, it was listed on mainstream e - commerce platforms through general trade. In September of the same year, the NIVEA 630 series was also gradually launched through general trade channels, completing the transformation from cross - border to large - scale local sales.
Lei Kaiting, the General Manager of Corporate Affairs at Beiersdorf China, believes that in the current beauty market, brands have turned the development of new efficacy into a game of who can make more noise and who can be more innovative. Beiersdorf adheres to "letting data speak". Regarding the claims of "no filing, no papers, no tests, and no structural data" in the market, Beiersdorf will also "take up legal weapons to severely combat such false - advertising ingredient chaos."