Innovation in pet sports equipment, globalization of sports and outdoor brands | World Research Consumer Index Brand List Vol.75

During this monitoring period, Li-Ning, Anta, and Adidas ranked top three in the comprehensive popularity list with comprehensive popularity scores of 1.85, 1.84, and 1.72 respectively.

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The pet economy becomes a new track for sports brands to break through, and outdoor leisure catalyzes innovation in pet equipment categories

From the perspective of sub - categories, as the competition in the pet economy and sports brands intensifies, the sports and outdoor industry shows an obvious trend of cross - border expansion and category segmentation. Especially, the derivative field represented by the pet sports equipment market is rising rapidly, and brand giants are collectively turning to the pet sports field. Among them, Adidas launched the Originals pet series in Shanghai, and officially released pet sports short - sleeved shirts, genuine leather collars, and imitation leather pet bags in June.

Jordan, a brand under Nike, also launched a limited - edition summer pet product series called "Cool Kids" this month, covering trendy items such as pet printed T - shirts and customized printed bibs, officially entering the pet market. In addition, international brands such as The North Face and Montbell, as well as outdoor camping brands like Mobi Garden and Snow Peak, have successively launched a variety of products such as pet tents, dog beds, and pet windbreakers to meet the diverse needs of pet owners.

Moreover, with the popularity of sports and outdoor activities, strong impetus has been injected into the pet sports equipment market. Light outdoor activities such as hiking with pets, camping, and dog buddy warrior challenges have become popular, driving the continuous emergence of innovative categories such as pet windbreakers, sun - protection shirts, and breathable T - shirts. For brands, they can not only use the existing supply chain and R & D capabilities to reduce the cost of new product development, but also improve the unit price and consumer stickiness through scene - based product combinations, such as matching equipment for humans and pets.

Leading sports and outdoor brands layout globally through acquisitions, and domestic outdoor sub - track rookies are rising

This month, Anta ranked first in brand search popularity. The main reason is that it issued an announcement stating that it had completed the acquisition of the business of the German professional outdoor brand Jack Wolfskin. This brand targets the mass outdoor market, and its application scenarios cover hiking, cycling, skiing, and camping, filling the gap in the mid - end outdoor market. It forms a synergistic and complementary relationship with its high - end professional brands such as Arc'teryx and Salomon, as well as fashion sports brands such as Fila and Descente. This "brand pyramid" structure covers the full - scene needs from mass to high - end, from daily sports to extreme outdoor activities.

In addition, the domestic sports brand Beisia, with its positioning of "affordable and high - performance" and omni - channel marketing strategy, has once been hailed as the "Chinese version of Arc'teryx" in the market and has also received support from capital such as Tencent. After attempting to list on the Hong Kong Stock Exchange in April, it entered the critical period of IPO review this month. The media has intensively reported on topics such as its revenue, marketing, and OEM model. Especially, controversial points such as "spending nearly 600 million yuan on advertising in three years" and "decreasing R & D investment ratio" have sparked extensive discussions on platforms such as Weibo, Xiaohongshu, and Douyin, and the social media popularity has remained high.

Explanation of the list

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", "Industry Consumption Heat Index List", "Product Consumption Wave Index List", "Consumption Popular Event List", and extended list reports within the corresponding scope. It aims to objectively and truly present the trend characteristics of the consumption world through index evaluation, help industries and brand owners continuously track consumption market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital products, footwear, clothing and accessories, food and fresh products, household appliances, sports and outdoor products, beauty and cleaning products, mother and baby products, home decoration, automobile consumption, toys, models and musical instruments, pet products, and medical and health products, a total of 12 major industries.

Image source: Shiyan Big Consumption Index

Disclaimer

This list is exclusively compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The list data is calculated by combining public data from mainstream platforms and data accumulated on the Shiyan Big Consumption Platform under What Worth Buying Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report has not been formally audited by an independent third - party auditing institution, so there may be unidentified errors or omissions. It is particularly reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustration purposes only and do not constitute recognition or recommendation of them. Any mention of these third - parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to What Worth Buying Technology Group and Shiyan Index, and it shall not be reproduced or distributed without permission. What Worth Buying Technology Group and Shiyan Index shall not assume any legal liability for any losses or damages caused by using the information in this report.