Dairy Products Focus on Summer Nutritional Supplements, Reconstructing the Value of Special Ingredients | World Research Consumer Index Brand List Vol.74

During this monitoring period, Mengniu, Wuliangye, and Zespri ranked top three on the list with comprehensive popularity indexes of 1.82, 1.67, and 1.60 respectively.

Image source: Shiyan Large - scale Consumption Index Monitoring Platform

Dairy health technology focuses on summer nutrition pain points, and penetration into specific scenarios activates new growth in the dairy industry

Looking at the brand distribution, multiple dairy brands such as Mengniu, Yili, Sanyuan, Bifit, and Anchor made it onto the list. Essentially, this is a dual - track innovation of health technology precisely targeting user pain points and scenario - based nutrition solutions. Facing the upgraded summer nutrition needs, leading brands are all driven by breakthroughs in biotechnology. Mengniu precisely addresses the pain points of children's immunity and absorption through patented ingredients such as HMO and A2β - casein. Yili uses proprietary probiotic technology to deal with summer intestinal sensitivity issues, pushing dairy products from basic nutrition to "function customization".

Meanwhile, regional and scarce product categories are rising due to their technological advantages. Sanyuan strengthens the trust anchor of "fresh milk with a short shelf - life" through pasteurization and local supply chains. Bifit solves the problem of milk drinking for lactose - intolerant people with the low - lactose characteristics of buffalo milk. Anchor binds to the home baking scenario and extends from catering ingredients to C - end consumption.

The brands jointly present a three - dimensional upgrade path of "technology - process - scenario". Mengniu and Yili build professional barriers with high - tech ingredients. Sanyuan and Bifit create scarce value with unique processes. Anchor reconstructs the consumption frequency through scenario penetration, ultimately promoting the upgrade of the dairy category from "homogeneous nutrition supply" to "precise health management".

The scarce attributes reconstruct the value dimension of special ingredients, and basic - need water beverages activate users' emotional resonance

The inclusion of special brands like Zespri and Hujiuhua on the list reflects a dual - strategy of binding scarce attributes to health appeals and enhancing category value through cultural empowerment. Zespri builds category barriers with variety technologies such as blood - red pulp and doubled anthocyanins. Through gilded gift boxes and health labels of anti - oxidation and low GI, it precisely targets the high - end gift - giving scenario, upgrading fruits from daily consumption to a "symbol of healthy luxury". Hujiuhua strengthens the strong aroma of peanut oil through the ancient small - pressing process. By binding to Chinese cooking scenarios with regional food cultures like "the secret of the mellow taste of Shandong cuisine", it breaks through homogeneous competition with the scarcity of traditional techniques.

Both of them add health premiums and cultural identity to the basic edible value, successfully promoting the transformation of products from "basic ingredients" to "carriers of quality life", meeting the deep - seated needs of "upgraded sensory experience" and "satisfaction of consumption emotions" under consumption upgrading.

Water beverage brands such as Coca - Cola and C'estbon precisely target basic needs and achieve value upgrading. Coca - Cola creates the symbol of "happy water" through emotional resonance, binding the drinking experience with collective memories and achieving a shift from quenching thirst to emotional satisfaction. C'estbon purified water relies on the perception of safe and reliable quality, targeting rigid - need scenarios such as sports hydration, and builds trust with the purity of "zero - addition".

Explanation of the list

The Shiyan Consumption Compass Series Index Report is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", the "Industry Consumption Heat Index List", the "Product Consumption Wave Index List", the "Popular Consumption Event List", as well as extended list reports within the corresponding scope. It aims to objectively and truly present the trend characteristics of the consumption world through index evaluation, helping the industry and brand owners continuously track consumption market trends, providing references for enterprise operations, and enhancing comprehensive business competitiveness.

The Shiyan Consumption Compass Series Index List continuously monitors the following industries:

3C digital, footwear, clothing and accessories, food and fresh produce, household appliances, sports and outdoor products, beauty and cleaning products, mother and baby products, home decoration, automobile consumption, toys, models and musical instruments, pet products, and medical health, a total of 12 major industries.

Image source: Shiyan Large - scale Consumption Index Monitoring Platform

Disclaimer

This list is independently compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The calculation of the list data combines public data from mainstream platforms and data precipitation from the Shiyan Large - scale Consumption Platform under Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report have not been formally audited by an independent third - party auditing institution, so there may be unidentified errors or omissions. It is particularly noted that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustrative purposes only and do not constitute an endorsement or recommendation. Any mention of these third - parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index, and it shall not be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not be liable for any losses or damages caused by the use of the information in this report.