While competitors are chasing the latest trends, Hongmeng Smart Mobility chooses to "look back".

The current intelligent vehicle industry is caught in a "double dilemma" caused by the misalignment between the supply and demand sides.

On the one hand, the industry is booming. In the first half of 2025, the number of new car launches continued to grow, and the competition in hardware parameters such as lidar has reached a white - hot stage, as if we have returned to the early days of smartphones.

On the other hand, the market reaction has been unusually calm. Data from multiple research institutions show that users' utilization rate of intelligent functions is insufficient. The high hardware costs have not been translated into value perceived by users, pushing the industry into a paradox of over - functionality and insufficient experience.

Behind this contradiction lies a profound change in demand: consumers are shifting from chasing technological novelty to practical experiences. Meanwhile, the core of competition in the intelligent vehicle industry is moving from the shallow waters of the "hardware arms race" to the deep waters of "user experience operation."

Against this backdrop, HarmonyOS Smart Mobility launched a large - scale upgrade just before the National Day, presenting a special gift for the double festivals to car owners.

Existing users also deserve respect

In fact, the problems of "discrimination between new and old models" and "functional isolation" have been common phenomena in the intelligent vehicle industry.

Automobile manufacturers are eager to use the latest software functions, especially the core capabilities of intelligent driving, as exclusive selling points for new models. For older models, even if the hardware sensors and computing power platforms theoretically support upgrades, they are often excluded from the upgrade list. Behind this are both the short - term commercial considerations of car companies to stimulate new car sales and the technical shortcomings of redundant software architectures that cannot achieve cross - generation compatibility.

In the long run, this approach is undoubtedly short - sighted. New car features are iterating rapidly, and existing users are quickly abandoned. When early supporters find that their vehicles have become "outdated" from "trendy" in just one or two years, and their real - money support has turned them into "guinea pigs" on the company's technology iteration path, their trust in the brand will be severely damaged.

In response, HarmonyOS Smart Mobility has provided a model answer for long - term user operation in the industry with an ever - fresh driving experience. Whether it is the 2023 AITO M5 with assisted driving or the 2025 Zhijie R7, users can experience upgrades of core functions such as Huawei Kunpeng Intelligent Driving ADS 4. In this way, car companies and users have become long - term partners growing together, building another solid brand moat with trust and a sense of belonging.

Redefining the value benchmark of intelligent vehicles

One can see the whole picture from a small part. Represented by the evolvable and upgradable driving experience, the core gap between traditional car companies and technology - driven car companies is shifting from manufacturing efficiency to the operation of user lifetime value. In essence, it is the difference between the old industrial model of "one - time hardware sales" and the digital economy model of "continuous experience services."

The fact is that the experience return rate is replacing parameters such as horsepower and computing power as the core indicator for the new generation of car - buying decisions.

For example, many assisted driving systems have excellent paper data, but their performance becomes unstable in complex real - world scenarios, leading to a continuous decline in user trust.

While industry competitors are still at the stage of "seeing clearly," "stopping safely," and "being usable," Huawei Kunpeng Intelligent Driving ADS 4, empowered by the new WEWA architecture, has taken user experience to a higher level of "understanding well," "stopping smoothly," and "using comfortably." The integration and coordination of the cloud - based world model and the vehicle - end behavior model are ultimately translated into "more efficient traffic speed, smoother and more comfortable driving experiences, and quicker on - the - spot reactions" that users can perceive. Such tangible performance can build user trust better than any computing power data.

Another example is that although most intelligent vehicles on the market currently have the urban navigation function, human intervention is still required for the journey from the community gate near home to the third basement floor, abruptly ending the intelligent experience of assisted driving.

For this high - frequency "last - mile" scenario, Huawei Kunpeng Intelligent Driving ADS 4 has been specifically strengthened. With the "Parking Space to Parking Space 2.0" function, the navigation assistance can directly reach "Parking Space No. 12 on the - 3rd Basement Floor of the Community" and seamlessly connect with out - of - vehicle parking, truly achieving integrated cruising and parking.

In addition, for special parking spaces, HarmonyOS Smart Mobility also supports saving parking settings such as "parking on the left or right," which can significantly improve the parking success rate of novice drivers and meet the personalized parking preferences of experienced drivers for their frequently used parking spaces.

To meet the needs of the younger generation of consumers for emotional connection and social interaction, HarmonyOS Smart Mobility has also introduced a series of emotional interaction functions in this upgrade. From smart light language on city shop windows to National Day dynamic wallpapers, from the super - anthropomorphic voice of Xiaoyi to the poem - continuation game, although these new functions are not technically complex, they have created rich family topics during the long - holiday trips and a desire to share on social media, completing the value evolution from "general use" to "use tailored for me."

As the core of industry competition shifts from manufacturing scale to the operation ability of ecosystem and user experience, the software - driven and continuously evolving experience is becoming an increasingly important core asset and moat for brands. While the sales of its new cars are soaring, HarmonyOS Smart Mobility has once again turned the promise of "ever - fresh use" into reality through this "look - back" approach, and pointed out a path for the second - half competition in the intelligent vehicle industry:

True intelligence lies not only in what is equipped but also in whether it can continuously create value for users.