Dreame Technology: Expansion of R & D and sales positions, fast - track promotion channels opened for young people | Report on Autumn Recruitment
36Kr "Career Bonus" (ID: ZhiChangHongLi)
In 2025, the simultaneous development of startups and industry giants has brought a bustling atmosphere back to the job - seeking, recruitment, and human resources fields. The reputation and image of employers are gradually breaking away from the repetitive narratives of traditional employer brands, and are instead influencing the overall corporate brand and even product sales in online communities and the media spotlight.
Anonymous company gossips may be helpful for avoiding job - hunting pitfalls. However, those scarce and promising career opportunities should not be missed because of a random online comment. During the peak recruitment seasons in spring and autumn, 36Kr @ Career Bonus uses a professional scoring model to select a group of "bonus companies" that are hiring, conducts on - site factory visits, asks employers questions from multiple perspectives of investors and headhunters, and brings you in - depth reports on the recruitment of these bonus companies.
The Two Sides of High - Speed Growth ╱ 01
The Prerequisite for Making a Big Splash is "Let Professionals Do Professional Work" ╱ 02
What You Can Know About "Dreame Technology" Ahead of Other Job Seekers ╱ 03
Career Bonus has learned that the intelligent manufacturing company "Dreame Technology" is conducting its autumn recruitment in 2025. The recruitment positions mainly cover R & D and sales. The work locations are mainly in its headquarters in Suzhou, followed by Shenzhen, Shanghai, and Beijing.
Founded in 2017, Dreame Technology is a global high - end consumer electronics and intelligent manufacturing company centered around high - speed digital motors, intelligent algorithms, and motion control technology. Currently, the total number of Dreame Technology's omnichannel members has exceeded 11 million, and it has served over 30 million families globally.
36Kr "Career Bonus" (ID: ZhiChangHongLi)
This year, Dreame has been actively deploying its annual scenarios. Only six months after its debut of large household appliances such as air conditioners and refrigerators at AWE 2025, Dreame launched multiple new home appliance products, including televisions, water purifiers, and washer - dryers. Meanwhile, the news of Dreame's launch of automobile, mobile phone, and astronomy businesses has also attracted wide market attention.
Not only is its business expanding rapidly, but Dreame has also been actively recruiting. From a startup team of less than 20 people in 2017 to a global organization of over 20,000 people (including factory staff) today, Dreame Technology has completed an expansion path that usually takes the industry an average of ten years in just eight years.
Compared with ordinary companies, the rapidly growing Dreame is often at the forefront of public opinion. Just this year, events that have been hotly discussed in the market include: the Dreame Music Festival in March; in August, the boss Yu Hao bought critical illness insurance for all employees, including cleaners, and their families; at the end of August, it announced its entry into the automobile manufacturing industry; in September, it announced the establishment of an astronomy business BU...
Meanwhile, the industry in which Dreame's core business lies is also quietly changing. In 2025, the global robotic vacuum cleaner market bid farewell to high - growth and entered a phase of stock competition. The demand from core families has reached its peak, and the penetration rate of cleaning products in China is only 6.9%. The technical solutions of existing robotic vacuum cleaner companies are becoming increasingly homogeneous, intensifying price wars.
The leading companies in the cleaning appliance industry are becoming more concentrated, and the top players are expanding externally. In addition to Dreame, Ecovacs and Roborock have also extended their product lines to large household appliances such as air conditioners, refrigerators, and washer - dryers, and are also deploying production capacity in Vietnam and Thailand.
To maintain its growth rate in the next stage, talent is of utmost importance.
The Two Sides of High - Speed Growth
In September, Lu Chenkai entered his third year at Dreame.
In 2022, attracted by the platform's potential and growth opportunities, Lu Chenkai left his previous position at an established consulting firm and chose an offer from Dreame. Initially, Lu Chenkai was the campus recruitment manager, responsible for the entire recruitment work of Dreame Technology. In his work, he found that Dreame's campus recruitment system was not mature at that time. Since he had previously served an international company known as a cradle for management trainees, he could apply his past experience. So, he focused on recruiting outstanding students from top domestic universities such as Tsinghua and Peking University.
Last year, he and his team tried overseas campus recruitment and connected with high - quality students from top Ivy League universities such as Cambridge, Oxford, and Harvard. This is because Dreame attaches great importance to the development of young talents. Just like its overall business development, Dreame immediately set its sights on global talent recruitment. In this way, the talent structure is not limited to students from China's C9 universities and technology innovators, and it also enhances the company's overseas brand awareness.
At Dreame, rapid promotion for young people is the norm. In the three years since Lu Chenkai joined, he has witnessed fresh graduates becoming project leaders in less than half a year and new social recruits leading teams within six months.
Another HR at Dreame told "Career Bonus" that most senior managers in the company "rose from the front - line battles," and the core backbones are mostly between 30 and 40 years old.
A large proportion of the promoted employees at Dreame each year are young people. When Lu Chenkai worked at the consulting firm, he mainly dealt with Fortune 500 international companies and interacted with senior "elders" every day. After joining Dreame, he can clearly feel the youthful energy around him. "In a team full of post - 95s, I feel that my own state has also become younger."
Lu Chenkai believes that young people at Dreame are more willing to embrace change. "During the high - growth stage of an enterprise, a large number of horizontal positions will naturally emerge." These positions are not designed from the top - down but are immediate needs when the business boundaries expand rapidly. Young people have the advantage of adapting to this uncertainty: they are more insensitive to change and more willing to experience new things, so they are more likely to shine at Dreame.
To better accommodate young employees, Dreame adopts a flat management model. In its corporate culture, business results are more important than the hierarchical system. "Everyone works together in the same office, and even senior - level employees are not addressed as 'General Manager XX.' Moreover, employees are encouraged to communicate to solve problems, eliminating class barriers."
However, due to frequent organizational changes, there are more different voices in the public opinion, such as high staff turnover, high pressure on the HR department, and a large number of negative reviews of the recruitment experience.
Lu Chenkai provides an internal perspective.
He believes that Dreame's iterative approach is usually to "first have, then optimize, and then refine." "Some manufacturing enterprises pursue perfection in one step, but at Dreame, it is usually 'complete first, then perfect.'"
This means that once a new business line is established, recruitment needs to be carried out at full speed. Dreame's primary principle is to look internally first and avoid external hires: whoever has the most relevant comprehensive abilities will be the first to fill the gap and learn on the job. "Maybe you are just a pure algorithm engineer today, but you could be pushed into a technical leadership position tomorrow." Lu Chenkai said that this is also one of the reasons why Dreame can provide a large number of opportunities for employees.
In such an environment, employees' achievements determine their promotions and salary increases. Take Dreame's HR department as an example. Currently, 80% - 90% of the BP roles (Business Partners, who usually handle other HR modules in addition to recruitment) in the HR department. Occasionally on the Internet, you can see HRs from multiple BUs at Dreame competing for the same candidate. However, internally, this straightforward promotion method, free from personal relationships and upward management, paves a new way for young people to "rise through their own abilities."
"There is a joking description within the company: during the Three Kingdoms period, everyone had the opportunity to lead a team into battle. For us, if you have a dream and we have a stage, it's a perfect match." For employees who like a competitive and growth - oriented environment, this means opportunities for rapid growth.
The Prerequisite for Making a Big Splash is "Let Professionals Do Professional Work"
When it comes to Dreame, its founder Yu Hao cannot be ignored. He is known as a "top student from Tsinghua University," a "startup genius," and the "inventor of the three - rotor aircraft." People's discussions about him have never stopped.
In the eyes of employees, Yu Hao is always in a hurry and speaks very fast. "He is extremely smart and hard - working." Yu Hao still shares his strategic thinking with each BU without reservation and publicly shares it in large groups. Dreame's management monthly meetings are also open to all employees, emphasizing information sharing and transparency. After experiencing it firsthand, Lu Chenkai believes that this is a rare learning opportunity for employees. Of course, this has also indirectly led to a flood of rumors about Dreame in the public opinion.
Meng Jia, the president of the robotic vacuum cleaner division, told "Career Bonus" that both Yu Hao himself and his colleagues often advocate the "Four - Quadrant Theory" in their daily work.
● Source: WeChat official account "Dreame People"
In the "Four - Quadrant Theory" promoted within Dreame, the first and second quadrants represent "current mainstream and dominant competitors," and the strategy of "encirclement + surpassing" is adopted. The third and fourth quadrants are for "small but beautiful" innovative players. All their unproven new functions and new scenarios are scanned, and after quick verification, they are integrated into Dreame's mid - to high - end product lines. To put it simply, it is "learn first, then modify, and then innovate."
Whether it is for robotic vacuum cleaners, lawn mowers, or automobiles, before each new product is launched, Dreame's R & D team will first draw a four - quadrant diagram to clarify the target of "encirclement first, then subversion," so that every line of code and every screw has a clear plan.
"When a company's founder has a strong personal image, can the company still operate normally without him?" Some people have questioned Dreame, which is under Yu Hao's personal spotlight.
In response to this question, Meng Jia replied firmly: "Dreame Technology's innovation mechanism stems from organizational capabilities."
Meng Jia was initially attracted by the entrepreneurial mindset of the Dreame team. Six years ago, at the invitation of a friend, he joined Dreame as an expert - level talent. "Everyone was enthusiastic about what they were doing. When I saw the team's state at that time, I knew it would succeed."
With a positive attitude, work that allows for in - depth participation becomes a pleasure.
In 2023, the Dreame robotic vacuum cleaner X20 became an instant hit after its launch. The monthly orders reached 100,000 units, while the production line's capacity was only 30,000 units, a gap of more than three times. Meng Jia and his team stayed up all night to make molds and visited multiple factories to oversee production. Looking back on those days, he smiled: "Although the pressure was high at that time, suppliers, product teams, and salespeople surrounded me asking for products, saying 'I won't leave without the goods.' " This also made him feel the value of the product created by the team's hard work.
The prerequisite for making a big splash is "let professionals do professional work." Maintaining professionalism is the key to Dreame's continuous growth, according to Meng Jia. When Meng Jia joined, Dreame had less than 100 employees, and most of them were industry veterans. Although the organization has expanded rapidly, one principle remains unshakable: "At Dreame, each department head must be a very authoritative and experienced expert."
In Meng Jia's view, the company's core technology, R & D investment, and patents are the core competitiveness of its business. When he first joined, the company had less than 100 people. As a founding member, he has witnessed Dreame's achievements in high - speed digital motors, intelligent algorithms, etc. As of March 31, 2025, Dreame has applied for a total of 6,379 patents globally and has obtained 3,155 authorized patents.
"This number will continue to increase in the future."
What You Can Know About "Dreame Technology" Ahead of Other Job Seekers
36Kr "Career Bonus" (ID: ZhiChangHongLi)
36Kr "Career Bonus" (ID: ZhiChangHongLi)
36Kr "Career Bonus" (ID: ZhiChangHongLi)
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