Leju Technology has completed its Series B++ financing round, with Wanchuang Capital acting as the financial advisor for the financing.
Recently, Shanghai Leju Technology Co., Ltd. (hereinafter referred to as "Leju") completed its Series B++ financing, continuing to intensify the construction of the plastic circular economy ecosystem. This round of financing was exclusively invested by Kunlun Capital, a subsidiary of China National Petroleum Corporation, and Wanchuang Investment Bank served as the financial advisor for the financing. Its completion also marks the successful conclusion of Leju's Series B financing, injecting strong impetus into the company's strategic development in the next stage. The funds will focus on Leju's core strategy, driving the green and intelligent upgrading of the industrial chain, including expanding the scale of intelligent circular packaging assets, strengthening the R & D of green materials and investment in AI technology, and promoting the flexible transformation of unmanned logistics.
Leju's Plastic Circular Economy
As a leader in the industry's circular economy, Leju has operated millions of circular packages, with a cumulative turnover of tens of millions of times, serving more than 300 industry giants such as Sinopec, PetroChina, and Wanhua Chemical. This financing is not only an endorsement of the company's business model but also a firm commitment from state - owned capital to the long - term value of the circular economy track. As the industrial capital operation platform of China National Petroleum Corporation, Kunlun Capital will provide all - round support for Leju in market expansion, technology R & D, etc., relying on industrial resources, and promote the large - scale implementation of its shared packaging solutions in China National Petroleum's refining and chemical business.
Against the backdrop of the global fossil energy transition and the strengthening of ESG responsibilities, the Chinese petrochemical industry is facing the dual challenges of emission reduction and efficiency improvement. It is estimated that the carbon emissions from the packaging link in traditional petrochemical logistics account for up to 15%, and the annual loss of damaged goods due to bulk transportation and repeated handling exceeds tens of billions of yuan. Leju Technology uses standardized circular packaging as a fulcrum to reconstruct the industrial process through the Internet of Things and the sharing economy. Its model has been proven to be a key path to reducing the industry's carbon footprint.
As a deep - seated player in the carbon - neutral track, Wanchuang Investment Bank has always focused on the opportunities for industrial reconstruction driven by technology. Our partner, Leju Technology, with its innovative model of "standardized packaging + shared operation + digital tracking", directly addresses the pain points of high goods damage rates, low transportation efficiency, and high costs in traditional petrochemical logistics, providing a closed - loop solution for cost reduction and efficiency improvement that can be quantified in the hundreds of billions - level market. This is highly consistent with Wanchuang Investment Bank's investment logic of reshaping the industrial value chain with hard technology.
Rendering of Leju's Factory
From plastic circular packaging to the plastic circular economy, every step of Leju's growth is rooted in the consideration of sustainable development. Its core competitive advantage lies in the construction of a full - chain ecosystem covering production - operation - recycling - regeneration:
From the production perspective, Leju has established a green and intelligent factory, using clean energy and introducing automated production lines to increase production capacity;
From the product design perspective, to extend the service life, Leju's circular packaging can last for 5 - 8 years. On the premise of ensuring performance, lightweight design is adopted to reduce energy consumption. Taking the 1311 circular pallet as an example, the self - weight of each pallet is reduced from 45KG to 37KG, with a plastic reduction of over 17%;
From the business model perspective, Leju shares plastic packaging in the petrochemical industry for repeated use;
From the resource utilization perspective, Leju recycles waste plastic products generated by itself and its partners to make recycled materials or packaging, practicing plastic recycling and reshaping;
From the big - data management perspective, it promotes third - party carbon emission testing, provides carbon emission reduction data, and establishes a traceability system for low - carbon raw materials.
With the national layout of Leju's intelligent recycling network and regeneration bases, its intelligent circular packaging business will assist in the green upgrading of logistics and warehousing, the green materials business will promote the high - value utilization of waste, and the intelligent equipment robots will focus on the R & D of industrial unmanned vehicles and unmanned logistics solutions.
We believe that in the future, Leju's model will be replicated from the petrochemical industry to more trillion - level markets such as food and medicine. Relying on the dual support of capital and industrial resources, we will continue to deepen the full - chain layout of the plastic circular economy with the company, jointly shoulder the mission of "enablers" for carbon reduction in the industrial chain, and provide Chinese solutions for the achievement of the "dual - carbon" goal and the global plastic pollution governance.
This article is from the WeChat public account "Wanchuang Investment Bank", author: Wanchuang Transaction. It is published by 36Kr with authorization.