How is the sales volume of the Xiaomi 17 series smartphones? Here comes the on-the-spot investigation.

Through on - the - spot visits and platform research, reporters from the "Science and Technology Innovation Board Daily" found that the contrast between the extreme shortage of the Xiaomi 17 Pro Max and the ample inventory of the standard version has plunged this highly - anticipated flagship series into sales disputes.

The Xiaomi 17 is deeply mired in a storm of low sales.

Behind the good news of breaking the "first - day sales record", the Xiaomi 17 series is facing doubts caused by the imbalance in product structure. The contrast between the extreme shortage of the Pro Max and the ample inventory of the standard version has plunged this highly - anticipated flagship series into sales disputes.

Through on - the - spot visits and platform research, reporters from the "Science and Technology Innovation Board Daily" also found that both the number of visitors to offline stores for hands - on experience and the sales data and delivery cycles on e - commerce platforms indicate that market enthusiasm is highly concentrated on high - end models.

Meanwhile, some analysts pointed out that the under - performance of the standard version in sales may drag down the overall shipment performance of the series. However, Xiaomi emphasized: "The Xiaomi 17 series is confident that its sales will exceed those of the previous Xiaomi 15 series."

Can't the standard version of Xiaomi 17 be sold?

The Xiaomi 17 Pro Max is sold out across multiple channels

On September 27, the Xiaomi 17 series was officially launched. According to official news from Xiaomi Mobile, within 5 minutes of the official launch of the entire Xiaomi 17 series, it broke the first - day sales volume and sales revenue records of new domestic mobile phone series across all price ranges in 2025. It's worth noting that Xiaomi did not disclose the specific sales volume.

Subsequently, Lei Jun, the founder, chairman, and CEO of Xiaomi Group, also posted a supplementary message: "The single model of the Xiaomi 17 Pro Max also broke the first - day sales volume and sales revenue records of domestic mobile phones across all price ranges this year, accounting for more than 50% of the sales volume in the Xiaomi 17 series."

Recently, through on - the - spot visits to multiple Xiaomi Home stores in Shanghai, reporters from the "Science and Technology Innovation Board Daily" found that the sales of the Xiaomi 17 series products were booming, and many models were out of stock. Currently, if consumers want to buy, they need to make a reservation in advance and wait for subsequent arrivals.

On the way to Xiaomi Home, reporters from the "Science and Technology Innovation Board Daily" noticed that many users with clear goals were heading to the stores. When the reporters arrived, they found that the store was already filled with many consumers queuing up to experience the new Xiaomi 17 Pro and Xiaomi 17 Pro Max.

A clerk described to reporters from the "Science and Technology Innovation Board Daily" that since the new phone was launched, the store has been crowded with people, and the experience prototypes even got "scalding hot" due to high - intensity use. According to the clerk, more than a hundred new phones in the first batch were sold out on the launch day, and more than a dozen replenished phones the next day were also quickly sold out. It was basically a phenomenon of "sell as soon as they arrive".

"Now the Xiaomi 17 Pro Max has been sold out completely, there are still some in - stock of the Pro, and the standard version has the most remaining." the clerk added.

Some consumers also told the reporters that they personally prefer the Pro series. "The price difference between the standard and top - end versions is only about a thousand yuan, and the Pro series not only has stronger performance but also allows you to set your favorite wallpapers on the rear screen, which is very attractive."

Reporters from the "Science and Technology Innovation Board Daily" also found through inquiries on mainstream e - commerce platforms such as Taobao and JD.com that there were obvious differences in the sales performance and supply situations of different models in the Xiaomi 17 series. According to the sales data, on the Taobao platform, the sales volume of the Xiaomi 17 Pro and 17 Pro Max has exceeded ten thousand units, while the sales volume of the Xiaomi 17 standard version is about three thousand units.

In terms of delivery timeliness, the JD.com platform shows that if you place an order for the Xiaomi 17 and Xiaomi 17 Pro before 23:10 on the same day, you can receive them the next day, while the 17 Pro Max will not have a supply until after October 13; the Taobao platform also reflects a similar supply rhythm. The Xiaomi 17 and 17 Pro support delivery within 48 hours, and the top - end 17 Pro Max will not be arranged for delivery until before October 9.

Analysts warn of a possible 20% drop in shipments

Xiaomi responds: Confident that orders will increase compared to the previous generation

On the afternoon of the 29th, Guo Mingji, an analyst at Tianfeng International Securities, posted an article about the sales situation of the Xiaomi 17 series, saying: "According to industry surveys, the shipments of the Xiaomi 17 series will drop significantly by about 20%, and the original target was about 10 million units. If there is no further improvement in pricing or marketing in the future, the total shipments of the 17 series may be lower than the about 8 million units of the 15 series."

His analysis believes that the downward adjustment of sales is mainly due to the lower - than - expected demand for the standard model. It was expected that the standard model would account for 50 - 55% of the total sales volume of the 17 series, but after its launch, the sales volume was only about 15% - 20%. In addition, a key reason for the poor performance of the Xiaomi 17 standard model is that the sales of the standard model of the Apple iPhone 17 in the Chinese market were stronger than expected.

In response, Lu Weibing, the president of Xiaomi's mobile phone department, posted a message saying that since the sales proportion of the 1TB version in the previous generation was relatively low, although the 1TB version of this generation has been completed, it has not been launched. To respond to user demand, this model will start to be delivered on October 5, which has had a certain impact on the first - day sales of the standard version. "The Xiaomi 17 series is confident that its sales will exceed those of the previous Xiaomi 15 series." he emphasized.

Wang Hua, the general manager of Xiaomi's public relations department, quickly reposted this tweet and said: "There is currently no plan to reduce orders. Because a new 16GB + 1TB version of the Xiaomi 17 standard version has been added, and the orders for the 17 Pro series have increased, the product structure ratio will change, and the overall product orders will increase compared to the previous generation."

It's worth noting that even before the official release of the Xiaomi 17 series, the market had continuous doubts about Xiaomi's move of "copying" Apple's naming. Previously, in the comment section of Lei Jun's relevant Weibo posts, many Xiaomi fans directly said that it showed "a lack of brand confidence". Some users even said bluntly: "I hope Xiaomi has its own opinions and ideas and doesn't follow others in everything. It really doesn't make any sense."

After the official launch of the Xiaomi 17 series, it also caused quite a stir due to its promotional methods. Some users pointed out that the official poster called the Xiaomi 17 Pro series the "King of Backlighting", but there was an inconspicuous small line at the bottom - right corner of the poster indicating that "being the King of Backlighting is the product design goal". This practice was questioned by some users as playing "word games" and failing to convey product information truthfully.

From the naming controversy before the launch, to the "word - game" doubts after the launch, to the current "polar - opposite" market performance between the standard version and the Pro series, the Xiaomi 17 series has been in the whirlpool of public opinion since its debut.

Facing the analysts' pessimistic view of shipments and the real structural differentiation in the market, although Xiaomi has adjusted orders and actively responded to product situations, the real market feedback on the overall prospects of the Xiaomi 17 series is still being accumulated.

This article is from the WeChat official account "Science and Technology Innovation Board Daily", author: Li Jiayi, published by 36Kr with authorization.