The online property sales contracts have exceeded 300 million yuan. Longyue Jiuchen has set a new sales record in the Beijing villa market with its "courtyard" concept.
The prices of new homes in Beijing are steadily rising. Looking at the villa market, among the 56 villas launched in the first phase of Dianjian Longyue Jiuchen in Mentougou, the sales rate exceeded 70%. Just half a month after the opening, 27 units were sold, with a total transaction value of up to 301 million yuan, winning the top three titles in terms of sales area, number of units, and transaction amount in the Beijing villa market!
Image source: Tianlang Real Estate Research Network
Looking back at the first half of 2025, the new home market showed an upward trend compared with the same period last year. The number of transactions reached 18,563 units, a year-on-year increase of 23.89%; the transaction area exceeded 2.38 million square meters, with a growth rate of 23.39%; and the total transaction amount increased by 29.7% to 145.995 billion yuan, achieving the best performance in the same period in the past three years.
In this bustling market, many products have shown amazing market appeal. For example, "the dark horse hit" Chang'an Huaxi Mansion ranked second in the list of the number of new home transactions in Beijing with 542 units. Its transaction amount of 2.539 billion yuan also made it enter the top 10 in the list of new home transaction amounts in Beijing. Almost single-handedly, it created a transaction growth rate of up to 215.7% in Mentougou, making Beijing rediscover the vitality of Mentougou.
Image source: Beijing Real Estate Sales Ranking List
Star projects have frequently appeared. In the east, there is Beijing Chenyuan in Chaoyang, and in the west, there is Heyue Wangyun in Haidian. Even with a unit price of over 100,000 yuan, they have all become popular choices. However, there is a phenomenon that cannot be ignored. In the luxury home transactions in the first half of this year, almost all were large flat-floor products. The villas (courtyards), which once accounted for half of the market, have almost disappeared. The reason is simple. In recent years, the supply of villas in the new home market has been extremely limited. Even if potential customers are interested, there is no way to act.
In the second half of 2025, Dianjian Longyue Jiuchen, a new courtyard product in the Western Hills, may change the current situation where there are no villas to choose from in the luxury home market.
01 A New Solution to the Imbalance between Supply and Demand
The scarcity of villa courtyards has a long history.
The fundamental reason is the decreasing supply of land. Since the 1990s, the state's restrictions on the supply of primary land markets have gradually led to the disappearance of low-density villa land plots.
In 1994, to improve land utilization efficiency, the state issued regulations to restrict villa land use.
In 2005, the National Development and Reform Commission issued a document to restrict villa projects in all aspects, from government approval to bank loans.
In 2012, the Ministry of Land and Resources and the National Development and Reform Commission jointly issued a document to strictly restrict the approval of villa land use.
In 2016, the approval of villa land supply and the handling of related procedures were stopped, and the approval of villa-like projects such as townhouses and low-density gardens was further controlled.
In 2019, provincial housing and urban - rural construction departments were required to immediately suspend the approval procedures for villa project construction in their administrative regions and sort out existing, under - construction, approved, and specially approved villa projects.
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In Beijing, the regulation issued in 2018 that "the residential plot ratio shall not be less than 1.0" is still in effect. Usually, the plot ratio of residential land suitable for villa products is generally below 1.2. In the past four years, according to statistics, there have been only 8 residential land plots with a plot ratio below 1.2 in Beijing, among which there is only 1 pure villa project.
Chart by Future Habitable
As the new supply is almost cut off, the villa products in the market mainly rely on early - launched projects. Looking at the currently on - sale villas in Beijing, the average "service life" is quite long, with most being over 5 years, and some even up to 20 years. In the villa transaction list in the first eight months of this year, Yutangshan Xiyuan, which ranked first, was launched 6 years ago, and Yancihuafu in Fengtai was on sale 10 years ago. In terms of product types, almost all are a combination of high - rise apartments and villas. This can be seen from the low - density residential land in the past five years. This also makes the "new" and "pure" villa projects extremely rare in the Beijing market.
Image source: Beijing Real Estate Sales Ranking List
Meanwhile, the growing number of high - net - worth individuals in Beijing has always had a strong and stable demand for high - quality villas. Buying a rare villa in Beijing is not only a form of consumption but also an important means of asset allocation. However, due to the continuous reduction in supply, this part of the demand has shifted to large flat - floor products on the one hand. For example, in the past two years, many flat - floor projects with a unit price of over 100,000 yuan have had booming sales. On the other hand, it has stimulated the increasingly active second - hand villa market.
In terms of regions, the suburban areas are the main force in villa transactions. Last year, a total of 544 villas were sold in the suburban areas within half a year, accounting for 60% of the total in Beijing. The average sales volume in the urban and far - suburban areas was only about 180 units. In the suburban areas, the pinnacle of villa courtyard life lies in the Western Hills of Beijing, where nobility and culture blend.
Since the Jin and Yuan dynasties, the royal family has built temples, gardens, and palaces here. After the Qing Dynasty, it became the first choice for royal family members to rest and play, and also the place where many emperors such as Yongzheng "handled government affairs". Many famous works in the history of Chinese literature and art originated from the Western Hills. Cao Xueqin wrote the world - famous "Dream of the Red Chamber" in the "Kangfengxuan" in the Western Hills; Pu Ru, a famous calligrapher and painter who lived in seclusion in Jietai Temple for many years, created masterpieces such as "Pu Ru's Painting of an Ancient Pine in the Western Hills Cottage". Literary giants such as Yu Dafu and Shen Congwen were also frequent visitors to the Western Hills.
The Western Hills, with its elegant charm and surrounded by mountains and forests, has become one of the traditional villa areas in Beijing. However, in recent years, the Western Hills has been out of touch with villa courtyards, and there has been almost no new villa land supply in the past ten years. In the second half of this year, the Western Hills has rarely brought a supplement to the imbalanced villa market - Dianjian Longyue Jiuchen.
Project real - scene photo
Its scarcity value is self - evident. It is not only the only newly launched villa product in the western part of Beijing but also one of the only three villas with a plot ratio of 1.05 in the Beijing villa market. It has a unique natural environment, located on a hillside terrace at an altitude of 260 meters in the Western Hills. The PM2.5 level is 30% lower than that in the urban area, and the negative oxygen ion content is more than three times that in the urban area. What's even more valuable is that it is the only hillside courtyard rooted in the Western Hills.
Project real - scene photo
Longyue Jiuchen is very pure, with only courtyard products. It adheres to the concept that every household has a courtyard. Here, the lower - level villas have private courtyards and landscape terraces, while the upper - level villas have starry sky attics and private gardens. Everyone can enjoy the gentle floating of flowers and fallen leaves in the wind in their own courtyard and feel the tenderness of time and the freedom of life.
Real - scene photo of the private garden of the upper - level villa
02 Three - level Ritual Sequence: Returning the Courtyard to Beijing
For hundreds of years, the courtyard has always been the Chinese people's ideal living place in their hearts. It is not only a place to settle the body but also a spiritual shelter. This "pure land" is enough to resist the noise of the world and let the soul return to innocence and calmness.
Located on the hillside, Longyue Jiuchen plays a harmonious symphony of all things with its courtyard. Here, through the three - level spatial progression from the hillside home - returning path to the courtyard, the solemnity and ritual sense of courtyard life are gradually released, and the thousand - year - old oriental courtyard culture is revived.
"The solemn entrance" is the first - level ritual sequence.
In traditional architectural culture, the "gateway" plays a crucial role and is often a symbol of identity, status, and rank. For a hillside project, the entrance to the mountain is not only a passage for spatial transformation but also a connection point between the outside world and the internal private domain.
Real - scene photo of the memorial archway
Dianjian Longyue Jiuchen reproduces the ancient official residence gateway system at the beginning of the hillside home - returning path. With a "memorial archway" as the entrance, the eaves and brackets are like spreading wings of a roc. Paired with a plaque with dragon patterns engraved with the four characters "Longyue Jiuchen", a sense of solemnity and grandeur arises spontaneously. After entering the gate, a Chinese scholar - tree avenue leads to the hillside paradise. In spring and summer, when residents return home, accompanied by the green shade on the hillside, the secluded life described by Wang Wei a thousand years ago, "The shade of the Chinese scholar - tree covers the courtyard, and the green grass grows beside the steps", comes true here. Every time one returns home, it is an encounter of respect and comfort.
Real - scene photo of the Chinese scholar - tree avenue
After entering the gate, inside and outside the alley gate, in the garden environment, Dianjian Longyue Jiuchen initiates the second - level home - returning ritual sequence - "The elegant view".
The most famous garden landscape is based on the Humble Administrator's Garden in Suzhou. Against the backdrop of mountains and water, an elegant and charming garden with "One stream, five gardens, and twelve alleys" is formed here.
Following nature and integrating into nature is the principle of Longyue Jiuchen's garden construction. Following the mountain trend, the stream flows slowly through the garden. The "Five - garden realm" composed of Yiyuan Terrace, Fucui Terrace, Tongzuo Pavilion, Zhiqing Place, and Wangdu Terrace maximally preserves the hillside landscape and the original vegetation. With the addition of the twelve - alley system, vegetation such as crabapple trees, bamboo forests, ginkgo trees, and Chinese cypresses are interspersed. Each alley presents a different view, fully demonstrating the leisurely artistic conception in traditional Chinese aesthetics of "understanding the fun of mountains and waters and forgetting the worries of the mundane world".
