Top 15 Ranking of Automobile Brands: Intelligent Technology Empowers Travel Scenarios | SHIYAN Consumer Index Brand List Vol. 72

During this monitoring period, BYD, Toyota, and Volkswagen ranked top three on the list with comprehensive popularity scores of 1.84, 1.83, and 1.78 respectively.

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Automobile companies drive growth with dual wheels of technological iteration and service guarantee, and precisely match demand to reconstruct the growth paradigm

High - popularity brands BYD and Volkswagen both adopt the strategy of "precise demand matching + full - matrix coverage" to cope with market changes. The core commonality lies in the dual - track drive of "maintaining the basic market + expanding incremental market".

BYD accurately perceives the domestic third - and fourth - tier markets and overseas emerging markets. On the one hand, it stimulates domestic demand through step - by - step price cuts. For example, the Seal has a direct price cut of up to 53,000 yuan. On the other hand, it cooperates with overseas local production in countries like Thailand and Brazil to achieve new growth in overseas sales. Volkswagen eliminates users' concerns with the policy of "fixed price + lifetime warranty", covers the SUV price range from 80,000 to 300,000 yuan, and promotes a year - on - year increase in sales. Both have built full - potential product matrices. BYD covers the market from A0 to high - end with models from Seagull to Han L/Tang L, supported by technologies such as DM - i and blade batteries. Volkswagen maintains the basic market of fuel vehicles with the "simultaneous development of fuel and electric vehicles" strategy and promotes the electrification layout of the ID. family series.

Their commonalities are as follows: in terms of strategy, price adjustment is coordinated with the product matrix; in terms of demand, they accurately perceive different markets; in terms of technology and policy, they strengthen competitiveness through technological iteration or service guarantee, and ultimately achieve two - way drive between user demand and brand growth.

Intelligent technology empowers multi - dimensional travel scenarios, and differentiated positioning solves the anxiety and pain points of users in segmented scenarios

Among the newly listed brands, Hongmeng Zhixing, Li Auto, and Leapmotor have different positioning, but their core commonality is to empower scenario - based needs with technology and reconstruct users' value expectations through differentiated positioning.

Hongmeng Zhixing relies on Huawei's Hongmeng intelligent ecosystem. With the "technology + cooperation" model, it transforms the smooth interaction and rich functions of the intelligent cockpit into a tangible technological experience for users, directly addressing the core demand of smart car users for "seamless interconnection". Li Auto solves the range anxiety with extended - range electric technology. Through large - space, flexible seat layout and family - scenario - based configuration such as heated and ventilated seats, it precisely matches the dual needs of family users for "worry - free long - distance travel + comfortable travel". Leapmotor realizes the balance between "cost - effectiveness + sense of technology" at an affordable price by popularizing technologies such as battery management and autonomous driving assistance, meeting the expectations of price - sensitive users for the popularization of new energy technologies.

All three transform their technological advantages into tangible scenario values for users. Hongmeng Zhixing strengthens the "intelligent ecosystem", Li Auto focuses on the "family scenario", and Leapmotor promotes "technology for all". Together, they drive the industry's transformation from "configuration stacking" to "experience upgrading" and reconstruct consumers' value perception of new energy vehicles.

Explanation of the list

The Shiyan Consumption Compass series of index reports is a consumption index evaluation system independently developed by Shiyan Index. This series includes major lists such as the "Brand Consumption Popularity Index List", "Industry Consumption Heat Index List", "Product Consumption Wave Index List", "Consumption Popular Event List", and extended list reports within the corresponding scope. It aims to objectively and truly present the trend characteristics of the consumption world through index evaluation, help industries and brand owners continuously track consumption market trends, provide references for enterprise operations, and enhance comprehensive business competitiveness.

The Shiyan Consumption Compass series of index lists continuously monitors the following industries:

3C digital products, footwear, clothing and accessories, food and fresh products, household appliances, sports and outdoor products, beauty and cleaning products, mother and baby products, home decoration, automobile consumption, toys, models and musical instruments, pet products, and medical and health products, a total of 12 major industries.

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Disclaimer

This list is exclusively compiled by Shiyan Index. The views, conclusions, and suggestions in the list are for reference only and do not represent any specific investment advice or decision - making basis.

The list data calculation combines the public data of mainstream platforms and the data accumulated by Shiyan Big Consumption Platform under Zhidemai Technology. We have taken reasonable measures to ensure the reliability and accuracy of the provided data as much as possible, but we cannot rule out some errors or deviations due to the limitations of the data itself. In addition, some data in this report have not been formally audited by an independent third - party auditing institution, so there may be unidentified errors or omissions. It is particularly reminded that the market situation may change at any time, so the predictions, analyses, and conclusions in the report may differ from the actual situation.

Any third - party names, brands, or products mentioned in the report are for illustration purposes only and do not constitute recognition or recommendation of them. Any mention of these third - parties should not be regarded as an endorsement or recommendation in any form. The copyright of the report belongs to Zhidemai Technology Group and Shiyan Index. It shall not be reproduced or distributed without permission. Zhidemai Technology Group and Shiyan Index shall not be liable for any losses or damages caused by the use of the information in this report.