Dreame has established a new company to develop high-end smart appliances. The monthly sales of its first air purification product exceeded 10 million yuan | Exclusive report from Yingke

Author | Huang Nan

Editor | Yuan Silai

Yingke has learned that Suzhou Jingxi Zhiyu Home Appliance Co., Ltd. (hereinafter referred to as "Jingxi Zhiyu") recently completed its first - round financing of tens of millions of yuan. The funds from this round will be mainly used for the R & D and upgrade of new - generation intelligent products, and will focus on expanding the channel system and brand building in regional markets such as Southeast Asia and North America to accelerate the implementation of the globalization strategy.

As an innovative brand focusing on intelligent environmental appliances, "Jingxi Zhiyu" has self - developed technologies in fields such as intelligent sensing, airflow optimization, and filter material technology, providing users with healthier and smarter indoor environment solutions.

The core team of the enterprise consists of many experts in the fields of intelligent environmental appliances and consumer electronics, all of whom have more than 15 years of industry experience to ensure the efficient transformation from technology to market. At the same time, the product team with an average age of less than 27 years can continuously provide cutting - edge perspectives for product R & D with their insights into the consumption trends of Generation Z and innovative concepts in human - computer interaction design.

Application of Jingxi Zhiyu products in the home scenario (Image source/Enterprise)

Driven by the intensification of global environmental quality problems, the improvement of users' health awareness, and the popularization of smart homes, the global market, represented by the air purification field, is in a period of rapid growth. According to statistics from Frost & Sullivan, GFK, etc., the global air purifier market reached a scale of $15 billion in 2023 and is expected to exceed $22 billion by 2027, with a compound annual growth rate of 8.5%.

Among them, the penetration rate of high - end products with functions such as intelligent sensing and AI control in the European and American markets has exceeded 40%. In emerging markets such as Southeast Asia, due to seasonal haze problems, the demand for high - performance purification equipment is rising rapidly.

As one of the enterprises in the Dreame ecosystem, "Jingxi Zhiyu" has quickly completed the cold - start stage from 0 to 1 by relying on the ecological resources on the basis of Dreame's mature efficiency model and operation system, and has launched its products into the global market.

Among them, the first - generation air purifier product, the PM series, is priced from 7,000 yuan. Since its release at the end of March this year, its monthly sales have exceeded 10 million yuan and maintained double - digit growth. It achieved profitability for a single product line in just 5 months after its launch, exceeding the industry's average profit cycle. In some high - end overseas markets, the product ranked among the top two in market share in the first month of its launch.

The first - generation air purifier product, the PM series (Image source/Enterprise)

For a long time, traditional air purifiers have faced problems such as uneven airflow coverage and lagging purification efficiency. On the one hand, most products adopt the idea of "local fixed - point purification", and it is difficult for the fan power and air duct design to drive the airflow to cover the whole house, resulting in obvious purification dead - corners in large spaces or irregularly - shaped apartments. On the other hand, traditional products lack the ability of accurate real - time monitoring and adjustment, and cannot adjust the purification intensity immediately according to the change of air quality. Therefore, there are often situations where the pollution has exceeded the standard, but the purification is still half a step behind, making it difficult to meet the modern family's demand for immediate healthy air.

In response to this industry pain point, "Jingxi Zhiyu" is equipped with the first - of - its - kind intelligent dual - air duct and AI - sensing dynamic tracking technology. It can solve the problem of "airflow dead - corners" in traditional products by monitoring the pollutant concentration in real - time and dynamically adjusting the airflow path, achieving second - level response and uniform purification in large spaces. This technology has been certified as a "global pioneer" by Frost & Sullivan.

In terms of continuously improving the user experience, traditional products rely on frequently replaced consumables, which bring continuous investment and maintenance burdens to users. For this reason, "Jingxi Zhiyu" has reserved the patented technology of automatic hair collection with a moving roller. Through an innovative structural design, it can provide a self - cleaning function for the filter, extend the service life of consumables, and effectively reduce the user's maintenance cost.

Patented technology of self - cleaning with a moving roller for hair collection (Image source/Enterprise)

Yingke has learned that currently, "Jingxi Zhiyu" has established multiple R & D centers and product design centers globally. The Shenzhen base leads the innovation in intelligent technology and user experience, the Suzhou base focuses on the R & D of core components and process optimization, while the bases in Malaysia and South Korea focus on the localization adaptation, customized development, and industrial design of overseas markets. Supported by this collaborative system, it accelerates technology iteration and product optimization to support the global competitiveness of products in terms of performance and design.

Starting with indoor air purification products, in the future, "Jingxi Zhiyu" will gradually expand to multiple scenarios such as the whole home, vehicle spaces, and public buildings, building differentiated competitiveness in the environmental intelligence track.